National Account Manager, Small Format - Canada

Samyang America, Inc.; Toronto; Hybrid; CAD 90,000 - 140,000; Full time

Job summary

Samyang Canada is hiring a National Account Manager, Small Format to lead national relationships with all Small Format banners and drive velocity, distribution, and innovation across the Canadian market.

Based in Toronto with a hybrid work model, you will expand presence for brands like Buldak, Tangle, and MEP, orchestrate trade negotiations, and deliver data-driven storytelling to retailers to win incremental listings.

Qualifications

• 7+ years of experience in CPG national account management.
• Experience managing Circle K/Couche Tard, 711, Shell at a national level.
• Proven ability to drive velocity and execution after listings.
• Strong trade strategy, category management, and promo planning.
• Excellent negotiation, communication and relationship skills.
• Data-driven with ability to interpret POS and retail insights.
• Experience operating in fast-paced, high-growth environments.
• Willingness to travel 40–50% of time.

Responsibilities

• Own and lead national account relationships with major Small Format banners.
• Deliver volume growth through distribution expansion, shelf optimization, and promotions.
• Lead new SKU rollouts, innovation launches, and seasonal programs.
• Manage trade negotiations, joint business planning, and category reviews.
• Ensure in-store execution aligned with brand and merchandising strategies.
• Partner with cross-functional teams to improve retailer insights and forecasting.
• Identify incremental facings, new listings, and innovation opportunities.
• Maintain retailer engagement through communication and data-driven storytelling.

Skills

CPG NA management

Retail partnerships

Trade negotiations

POS data analysis

Cross-functional collaboration

Travel readiness

Job description

National Account Manager, Small Format - Canada

Full Time Toronto, ON, CA

About This Opportunity

This is a foundational role supporting the growth of Samyang Canada, playing a key part in expanding our presence in the Canadian market. While this position is posted on the Samyam America careers page, the selected candidate will be employed by the Canadian entity and subject to applicable Canadian employment laws and benefits.

Location & Work Model

This position is based in our Toronto office with a hybrid work model.

Position Summary:

Join Samyang Canada and guide the prominence of influential brands like Buldak, Tangle, and MEP. Numerator recently named Buldak Ramen as the top brand among Generation Alpha – now you have the chance to build on that momentum!

The National Account Manager, Small Format will lead Samyang Canada’s national relationships with all Small Format banners. This role is critical to unlocking the company’s largest volume + numerical distribution opportunity by driving velocity, distribution expansion, and innovation-led growth. The ideal candidate is a commercially sharp, execution-oriented sales leader with deep retailer expertise and a strong track record of accelerating innovative product assortments in fast-moving CPG categories.

Key Responsibilities:

• Own and lead national account relationships with major Small Format chains and additional priority banners.
• Deliver volume growth through distribution expansion, shelf optimization, and promotional excellence.
• Lead new SKU rollouts, innovation launches, and seasonal program execution across key retailers.
• Manage trade negotiations, joint business planning, promotional planning, and category review cycles.
• Ensure consistent, high-quality in-store execution aligned with brand, shopper, and merchandising strategies.
• Partner with cross-functional teams to improve retailer-specific insights, reporting, and forecasting accuracy.
• Identify and secure incremental facings, new listings, and innovation opportunities across the mainstream channel.
• Maintain best-in-class retailer engagement through proactive communication, business reviews, and data-driven storytelling.

Requirements:

• 7+ years of experience in CPG national account management.
• Direct experience managing Circle K/Couche Tard, 711, Shell etc…at a national level.
• Demonstrated success driving velocity and execution following initial listings.
• Strong understanding of trade strategy, category management, and promotional planning.
• Excellent negotiation, communication, and relationship management skills.
• Data-driven mindset with capability to interpret POS, panel, and retail execution insights.
• Proven ability to operate in fast-paced, high-growth, entrepreneurial environments.
• Willingness to travel within the territory as needed (40-50%)

Preferred:

• Experience working in CPG foods, with particular focus on instant noodles, pasta, or other high-velocity grocery categories.
• Deep retailer savvy—understanding operational nuances, decision-making rhythms, and omni-channel levers.
• Commercially sharp with a strong sense of ownership and accountability for results.
• High execution orientation with the ability to translate strategy into measurable, in-store impact.
• Strategic, collaborative, and comfortable influencing cross-functional and retailer partners.
• Proactive problem-solver with strong organization, communication, and prioritization skills

Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.