Mid-Market Account Executive (Full-Cycle)

Tread; Toronto; On-site; CAD 124,498 - 152,165; Full time

Benefits offered by this job

Full health, dental, and vision coverage

Bi-annual team offsites

Access to industry events

Job summary

Tread is seeking a Mid-Market Account Executive in Toronto, Ontario, to lead full-cycle sales for construction materials logistics. You will manage a defined territory, engaging with mid-sized producers and contractors, running deals that range from $30K to $150K ARR. Strong B2B SaaS sales experience and an understanding of operations-heavy industries are required.

The position offers a base salary of $100,000 with uncapped commission and equity options, along with comprehensive health benefits and high autonomy.

Qualifications

• 3–7 years of B2B SaaS sales experience, including 2 years closing mid-market deals.
• Proven track record of meeting or exceeding quota in a full-cycle AE role.
• Experience selling to operations-heavy industries like construction or logistics.

Responsibilities

• Run full-cycle sales from discovery to negotiation and close with deal sizes $30K–$150K.
• Build and manage a healthy pipeline of mid-market accounts.
• Collaborate with customer success for smooth handoffs.

Skills

B2B SaaS sales experience

Strong discovery skills

Clear communication

Tools

HubSpot

Job description

Mid-Market Account Executive

ABOUT TREAD

Tread is the construction materials intelligence platform purpose-built to digitize the end-to-end process of buying and moving bulk materials. From order to dispatch to driver pay, we help producers, haulers, and contractors eliminate chaos, cut manual work, and move more loads. Our customers include industry leaders like Cemex, Martin Marietta, and Tomlinson, as well as multi-generation family-run hauling operations across North America. We were named one of CEMEX Ventures' Top 50 Contech Startups of 2024, and we're just getting started.

Construction is one of the last industries to be digitized and we're leading that transformation. If you want to sell something that actually matters to the people buying it, this is your seat.

THE ROLE

We're looking for a mid-market account executive who knows how to navigate complex sales cycles and close deals that stick. You'll own a defined territory of mid-sized material producers, bulk haulers, and heavy civil contractor companies with 20–500 trucks and the operational complexity that comes with it. You'll run full-cycle deals from first call to signed contract, working closely with our sales and solutions engineers, and customer success to bring new logos across the line.

This is a consultative sale. You're not pitching features, you're diagnosing operational pain (dispatch chaos, paper tickets, billing errors, poor cycle times) and positioning Tread as the platform that fixes it. The best person for this role loves digging into how a prospect's business actually works and connecting that directly to ROI.

WHAT YOU'LL OWN

• Run full-cycle sales from discovery through negotiation and close average deal size $30K–$150K ARR
• Build and manage a healthy pipeline of mid-market accounts across your assigned territory
• Lead discovery calls and product demos tailored to each prospect's operational reality
• Develop multi-threaded relationships across operations, dispatch, finance, and the C-suite
• Partner with SDRs to prioritize outbound efforts and create targeted account plays
• Accurately forecast your pipeline and maintain clean CRM hygiene in HubSpot
• Collaborate with customer success to ensure smooth handoffs and strong early adoption
• Feed insights from the field back to product and marketing. You're the voice of the customer

WHAT WE'RE LOOKING FOR

• 3–7 years of B2B SaaS sales experience, with at least 2 years closing mid-market deals
• Proven track record of consistently meeting or exceeding quota in a full-cycle AE role
• Experience selling to operations-heavy industries. Construction, logistics, transportation, field services, or similar is a strong plus
• Comfortable running multi-stakeholder deals with 30-60 day sales cycles
• Strong discovery skills. You ask better questions than you give answers
• Clear, confident communicator, written and verbal, who can adjust for a dispatcher or a CFO
• Self-managed and structured: you know how to prioritize a pipeline and hold your own schedule accountable
• Proficient with HubSpot or a similar CRM; MEDDIC, SPIN, or Challenger familiarity is a plus

WHAT SETS YOU APART

• You’ve sold into the construction, trucking, or aggregate/asphalt space before
• You understand what a dispatcher actually does on a Tuesday morning
• You’ve been an early AE at a growth-stage company and thrived without a fully built-out playbook
• You enjoy helping shape how a sales motion gets built, not just executing someone else's

COMPENSATION & BENEFITS

Base Salary: $100,000 | OTE: $200,000 | Commission: Uncapped | Equity: Options included

• Full health, dental, and vision coverage
• Bi-annual team offsites (the kind people actually look forward to)
• Access to industry events and conferences CONEXPO, NAPA, World of Asphalt, and more
• High autonomy, low bureaucracy. Your results speak louder than your process

WHY TREAD, WHY NOW

Construction materials logistics moves hundreds of billions of dollars of product every year and it's still largely managed by whiteboards, spreadsheets, and phone calls. Tread is changing that. We have real customers, real revenue, and a product that operators genuinely love. We're growing, well-funded, and at the stage where the people who join now get to shape how this company scales.

If you want a role where your number matters, your opinion matters, and what you're selling actually makes someone's job meaningfully better this is it.