Meta Ads Specialist

Choice OMG Inc.; Edmonton; Hybrid; CAD 38,000 - 58,000; Full time

Benefits offered by this job

None

Job summary

Choice OMG Inc. is seeking a Meta Ads Specialist to manage client Meta ad accounts from setup to optimization. Based in Edmonton, this full-time role offers an in-office/hybrid arrangement and a salary range of CAD 38,000 to 58,000.

You will oversee campaign strategy, audience targeting, pixel integration, and reporting, ensuring ROAS targets and CPA benchmarks are met while staying current with Meta policies.

Qualifications

• Meta Blueprint certification preferred; hands-on Meta ads management.
• Experience setting up Meta Ads Manager campaigns with objectives and targeting.
• Experience with Pixel, Conversions API, and UTM tracking.
• Strong creative testing and budget optimization toward targets.
• Ability to report ROAS, CAC, CPA in plain language.
• Knowledge of Meta ad policy and compliance.
• Nice to have TikTok/LinkedIn paid social experience.

Responsibilities

• Own client Meta ad accounts end to end.
• Set up campaigns in Meta Ads Manager with objectives and targeting.
• Implement Pixel and Conversions API, with UTM tracking.
• Conduct creative testing and A/B tests; optimize budgets.
• Monitor landing page performance and report ROAS, CAC, CPA.
• Ensure campaigns comply with Meta policies.
• Be the primary point of contact for clients.

Skills

Meta Blueprint

Campaign setup

Audience targeting

Retargeting

Advantage+ campaigns

Pixel setup

Conversions API

UTM tracking

Creative testing

A/B testing

Budget optimization

ROAS reporting

CAC reporting

CPA reporting

Policy compliance

TikTok/LinkedIn experience

Tools

Meta Ads Manager

Job description

Edmonton in-office / hybrid · $38,000 to $58,000 CAD

The TL;DR

• Role Meta Ads Specialist
• Location Edmonton in-office / hybrid
• Salary $38,000 to $58,000 CAD
• Type Full-time

You will own Meta ad accounts (Facebook and Instagram) end to end for a portfolio of our clients: campaign setup in Meta Ads Manager, audience targeting and retargeting, creative testing, and budget optimization against clear client goals under our flat-fee model. You will run Advantage+ campaigns, choose the right objectives, set up the pixel and events with the Conversions API, and keep tracking and UTMs validated alongside our analysts. You will A/B test creative and audiences, watch landing page performance, and report on ROAS, CAC, and CPA in plain language. You stay current on Meta ad policy so campaigns launch clean, and you are the named specialist your clients actually talk to.

What we are looking for

• Meta Certified Media Buying Professional preferred (Meta Blueprint), with proven hands-on experience managing Meta ad campaigns across Facebook and Instagram
• Campaign setup in Meta Ads Manager: objectives, audience targeting, retargeting, and Advantage+ campaigns
• Pixel and events setup, Conversions API basics, and UTM tracking, validated end to end
• Creative testing and A/B testing paired with disciplined budget optimization toward clear targets
• Reporting on ROAS, CAC, and CPA, and reading landing page performance to act on it
• Working knowledge of Meta ad policy and compliance
• Bonus: experience with other paid social platforms such as TikTok or LinkedIn