Digital Marketing Specialist – Paid Media (Google & Meta Ads)

Gestalt Communications; Oakville; Sur place; CAD 45 000 - 65 000; Plein temps

Résumé du poste

Gestalt Communications in Oakville, ON is seeking a Digital Ad Specialist who masters Meta Ads Manager, Google Ads, GTM, GA4, and Microsoft Clarity to drive performance across digital ecosystems. You will audit accounts daily, optimize bidding and budgets, design structured A/B tests, translate GA4 and Clarity insights into creative briefs for the design team, and maintain end-to-end conversion tracking.

This full-time role requires reliable commuting to Oakville, offers a competitive salary of

Qualifications

• Advanced, hands-on mastery of Meta Ads Manager, Google Ads, GTM, GA4 and Microsoft Clarity.
• Ability to troubleshoot server-side vs. client-side tracking failures independently.
• Ability to isolate true incremental performance from vanity metrics.

Responsabilités

• Daily Campaign Management: Audit Meta and Google Ad accounts daily to make aggressive, data-backed adjustments to bidding, budgets, creative rotations, and targeting.
• Tracking Architecture: Build, troubleshoot, and maintain custom event tracking using GTM, GA4, Microsoft Clarity, and Server-Side/CAPI setups.
• Controlled Experimentation: Design structured testing frameworks (creative, copy, landing page variants) with clear hypotheses, sample logic, and post-test analyses.
• Creative Briefing: Translate user behavior data into actionable briefs for creative and web teams.

Connaissances

Meta Ads Manager

Google Ads

GTM

GA4

Microsoft Clarity

Tracking troubleshooting

A/B testing

Outils

Server-Side/CAPI

Description du poste

About Gestalt

Gestalt Communications is an Oakville-based communications firm working across branding, design, web development and copywriting for clients in a range of industries.

About Gestalt

Gestalt Communications is an Oakville-based communications firm working across branding, design, web development and copywriting for clients in a range of industries.

The Role

We are seeking a Digital Ad Specialist who masters Ad Managers, Google Tag Manager (GTM), GA4, and Microsoft Clarity. You will drive performance across Meta and Google ecosystems by managing daily account optimizations, building structured A/B tests, writing data-driven creative briefs for our internal design team, and maintaining end-to-end conversion tracking architecture.

Core Responsibilities

• Daily Campaign Management: Audit Meta and Google Ad accounts daily to make aggressive, data-backed adjustments to bidding, budgets, creative rotations, and targeting.
• Tracking Architecture: Build, troubleshoot, and maintain custom event tracking using GTM, GA4, Microsoft Clarity, and Server-Side/CAPI setups.
• Controlled Experimentation: Design structured testing frameworks (creative, copy, landing page variants) with clear hypotheses, sample logic, and post-test analyses.
• Creative Briefing: Translate user behavior data (from GA4 drop-off points and Clarity heatmaps/recordings) into actionable briefs for creative and web teams.

Requirements

• Advanced, hands-on mastery of Meta Ads Manager, Google Ads (PMax, Search, YouTube), GTM, GA4, and Microsoft Clarity.
• Proven ability to troubleshoot server-side vs. client-side tracking failures independently.
• Ability to isolate true incremental performance from platform-attributed vanity metrics.

Details

• Full-time, Oakville, ON
• Must be able to reliably commute to Oakville, ON L6H 6Z7, or plan to relocate before starting
• Pay: $45,000–$65,000 per year