Google Ads Specialist

Choice OMG Inc.; Edmonton; Hybrid; CAD 38,000 - 62,000; Full time

Job summary

Choice OMG Inc. in Edmonton is seeking a Google Ads Specialist to manage client accounts end to end across Search, Performance Max, Shopping, Display and Demand Gen. You will structure campaigns, research keywords, write responsive ads, and apply bidding strategies in a flat-fee model.

You will own conversion tracking across GA4, Google Tag Manager, enhanced conversions, and call tracking, ensure data accuracy, monitor CPA and ROAS, and report results in plain language to clients.

Qualifications

• Google Ads Search and Measurement certifications (Skillshop) required.
• 2+ years of hands-on Google Ads management with demonstrated CPA/ROAS improvements.
• Campaign structure across Search, Performance Max, Shopping, Display, and Demand Gen; keyword research and negative keywords.
• Bidding strategies: Target CPA, Target ROAS, Maximize Conversions, and manual CPC applied to goals.
• End-to-end conversion tracking across Google Ads, GA4, Google Tag Manager, enhanced conversions, and call tracking.

Responsibilities

• Manage Google Ads accounts end to end across Search, Performance Max, Shopping, Display, and Demand Gen.
• Research keywords and search intent; structure campaigns and ad groups; write responsive search ads and assets; apply bidding strategies.
• Own conversion tracking across GA4, GTM, enhanced conversions, and call tracking; ensure tracking remains validated.
• Monitor budgets and Performance Max asset groups; audit spend; report on CPA, ROAS, impression share, and lead quality.

Skills

Google Ads

Analytics

GA4

Tag Manager

Performance Max

Shopping

Display

Demand Gen

Keyword research

Bidding strategies

Measurement certifications

Tools

Looker Studio

Google Ads Editor

CRM integrations

Merchant Center

Job description

Edmonton in-office / hybrid · $38,000 to $62,000 CAD

The TL;DR

• Role Google Ads Specialist
• Location Edmonton in-office / hybrid
• Salary $38,000 to $62,000 CAD
• Type Full-time

You will manage Google Ads accounts end to end across Search, Performance Max, Shopping, Display, and Demand Gen for a portfolio of clients. You will research keywords and search intent, structure campaigns and ad groups, write responsive search ads and assets, and run the right bidding strategy (Target CPA, Target ROAS, Maximize Conversions) toward measurable outcomes under our flat-fee model. With our analysts you will own conversion tracking across Google Ads, GA4, Google Tag Manager, enhanced conversions, and call tracking, and keep it validated because tracking breaks more often than people expect. You will manage budgets and Performance Max asset groups, mind Merchant Center feeds where ecommerce applies, audit wasted spend, resolve ad disapprovals, and report on CPA, ROAS, impression share, and lead quality in plain language.

What we are looking for

• Google Ads Search and Measurement certifications required (Google Skillshop); Google Analytics certification preferred
• 2+ years of hands-on Google Ads management, with examples of improved CPA, ROAS, lead volume, or revenue
• Campaign structure across Search, Performance Max, Shopping, Display, and Demand Gen, plus keyword research, match types, and negative keywords
• Bidding strategy fluency: Target CPA, Target ROAS, Maximize Conversions, and manual CPC, each applied to the right goal
• Conversion tracking across Google Ads, GA4, Google Tag Manager, enhanced conversions, and call tracking, validated end to end
• Comfort with Performance Max asset groups and audience signals, and with Merchant Center feeds for ecommerce
• Clear reporting on CPA, ROAS, CTR, impression share, search terms, and wasted spend, tied to business results and lead quality
• Working knowledge of Google Ads policy and resolving disapprovals; bonus: Looker Studio, Google Ads Editor, and CRM integrations