Media Strategy Lead - Paid, Programmatic & Social

DAC

Toronto

On-site

CAD 90,000 - 120,000

Full time

10 days ago
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Benefits offered by this job

Health benefits
PTO
Retirement plans
Parental leave
Learning & development

Job summary

DAC is seeking a Manager, Media to lead the creation and execution of integrated advertising programs for key clients. You will focus on paid search, programmatic, and paid social, and may include offline channels while working closely with clients to optimize performance and drive growth.

You will build and manage cross-channel media campaigns, analyze results, and deliver insights to strategic teams. This role requires a proactive leader with a track record of achieving ambitious media goals

Qualifications

  • 5+ years of digital media experience, with emphasis on paid search, social, and display.
  • Experience managing media campaigns with large budgets.
  • Tech-savvy with expertise in major platforms and analytics tools.

Responsibilities

  • Lead integrated media campaigns across multiple channels.
  • Collaborate with account teams to exceed client expectations.
  • Coach and develop media team members.
  • Monitor programs against goals and optimize performance.
  • Provide regular campaign analysis and reporting to management.

Skills

Digital media experience
Paid search
Social media
Display advertising
Google Ads
Meta Business Manager
DV360
Campaign Manager 360
Google Analytics
SA360

Tools

Google Ads
Meta Business Manager
DV360
Campaign Manager 360
Google Analytics
SA360

Job description

DAC is seeking a Manager, Media to lead the creation and execution of integrated advertising programs for key clients. You will focus on paid search, programmatic, and paid social, and may include offline channels while working closely with clients to optimize performance and drive growth.

You will build and manage cross-channel media campaigns, analyze results, and deliver insights to strategic teams. This role requires a proactive leader with a track record of achieving ambitious media goals

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