Associate Vice President, Media

100 DAC Group / Canada Ltd.; Toronto; On-site; CAD 190,000 - 205,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Generous PTO and parental leave

Retirement savings plans

Job summary

DAC Group is seeking an Associate Vice President, Media to lead paid media programs across SEM, Social, and Programmatic channels. You will guide strategy, staffing, and client communications while driving innovations in measurement and optimization.

This role requires strong leadership and executive-level collaboration in a globally recognized performance marketing environment. The position emphasizes developing teams, mentoring talent, and delivering integrated media plans that move client

Qualifications

• 12-15+ years of experience in Paid Media (digital-first).
• Experience leading multi-channel media programs across SEM, Social, and Programmatic.
• Proven ability to manage and develop teams of subject matter experts.
• Strong knowledge of full-funnel media planning and optimization.
• Track record of delivering high-performance, lead-gen or sales-focused campaigns.
• Experience building client presentations and executive-level communications.
• Growth mindset and ability to test new methodologies.

Responsibilities

• Provide strategic leadership to Media SMEs to meet campaign objectives.
• Oversee planning, budgeting, and testing, including AI-enabled processes.
• Staff management and resource allocation for client programs.
• Mentor direct reports and manage the full team.
• Communicate status and performance to executives and account teams.
• Analyze data and recommend optimization actions to meet client goals.
• Develop and pitch new business opportunities and thought leadership.

Skills

Paid media

Team leadership

Strategic planning

Client management

Campaign optimization

Communication

AI-enabled processes

Job description

Move Your Career Forward with DAC as an Associate Vice President, Media

Who We Are

We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.

Position Summary

The Associate Vice President, Media is responsible for leadership decisions regarding the media programs and team associated with a book of client business. Paid Media at DAC is digital-first (SEM, Social, Programmatic) but includes traditional/offline media in certain client cases as well. This individual will also be one of the leaders within the Media team, and as such will be tasked with developing goals that will move the team and agency forward, while supporting the broader objectives of the agency as a whole and driving adoption of these tenets within the media team. This role will also be accountable for disseminating educational, current/up-to-date media content regarding media strategies across the team and the agency, ensuring that the knowledge is not just theoretical but also applied in practice within their team.

What You’ll Do

• Provide strategic leadership and guidance to Media SMEs in development of programs to meet campaign objectives
• Act as the escalation point for senior level clients and internal stakeholders
• Senior leader on each client program, looked to as such by clients and internal stakeholders
• Oversee (and develop, where required) standardized process for media and campaign planning, optimization, budget management and creative testing, and enforce uptake/follow-through. This may include AI-enabled processes.
• Responsible for appropriate staffing and resource management within the team, aligning to profitability and staffing needs for each client
• Coach and mentor direct reports, and ensure appropriate management of full team
• Communicate project status and campaign performance to agency executives and account teams
• Effective and impactful communication with clients, internal stakeholders and team members
• Analyze metrics and performance data and provide actionable recommendations for campaign optimization to ensure performance is meeting or exceeding client objectives
• Demonstrate expert-level knowledge of the role each media type plays in integrated media plans; assist in creation of plans for DAC clients and client prospects
• Demonstrate functional knowledge of tactical execution across SEM, Social, Programmatic; previous hands‑on experience is desired so as to effectively coach and guide team
• Understand, test and implement new methodologies with a view to improving service offering
• Proactively reach out to build and facilitate strong working relationships with other departmental and office leads and fulfill the role of a “go-to” resource for other department leaders when they have media questions
• Further develop relationships with vendor partners; bring forth new ideas to push client programs and test new initiatives
• Work collaboratively with media team members to oversee and improve internal processes in order to provide high‑quality service for clients
• Assist in development of new business pitch materials; attend pitches and present, in role of the senior subject matter expert
• Provide thought leadership in area of expertise (blog posts, POVs, speaking engagements, etc.)

What You Bring

• 12-15+ years of experience in Paid Media (digital first, traditional/offline a plus)
• Experience creating/developing high‑performing client media programs that span multiple channels, tactics and goals
• Though this role oversees a team of Media Activation SMEs, a strong understanding of full‑funnel media planning (including audience and competitive research, etc.) is required
• At least 7 years of proven experience managing and developing teams of subject matter experts
• Strong expertise with high‑performance, full‑funnel lead gen and/or sales‑focused campaigns
• Expert level media/campaign planning, management and optimization knowledge
• Demonstrable presentation skills (creation of materials and in‑room presentation)
• Solid knowledge of testing methodologies, betas, and industry trends and topics
• A growth mindset for expanding campaigns and opportunities within the client base
• Eager to understand, test and implement new display methodologies with a view to improving service offering
• Solid track record of working on multiple time sensitive projects on schedule

What You’ll Get

Professional Growth & Impact: Be part of a globally recognized performance marketing agency with deep investment in data and technology, helping shape the future of analytics‑led media strategy at scale while influencing sophisticated enterprise and multi‑location marketing programs.

Collaborative Culture: Work alongside senior leaders across media, technology, and analytics in a global organization that values curiosity, transparency, and innovation.

Career Development: Access ongoing learning, mentorship, and opportunities to work with cutting‑edge tools and top‑tier clients in the performance marketing space.

Competitive Benefits

Competitive salary and comprehensive health benefits. Generous PTO, wellness initiatives, and parental leave. Retirement savings plans. Supportive, collaborative, and casual work environment.

How We Work

This role requires three in‑office days per week. Remote work is not available for this position.

DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, state, or municipal law.

If you require an accommodation in any aspect of the selection process, please reach out to [e-mail].

At DAC we celebrate your contributions, provide you with opportunities and choices, and support your total well‑being. Our offerings include health, vision, dental, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work‑life programs, and employee assistance support. Full‑time employees are eligible to participate in the DAC benefit programs.

Salary at DAC is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract‑specific affordability and organizational requirements. The projected total compensation range for this position is starting at $190,000 to $205,000. The estimate displayed represents the typical salary range for this position and is just one component of DAC’s total compensation package for employees.

Expertise

• Reputation Management
• Local Presence Management
• Content Strategy
• Paid Media
• SEO & SEM
• Data Analytics
• Design and UX

DAC is a leading international media agency helping brands connect with customers and prospects at every stage of the customer journey, from the enterprise level right down to hyper‑local moments since 1972. Recognized by Forrester as one of the world’s most significant growth driving agencies, DAC is passionate about helping businesses build, maintain, and optimize their online presence, leveraging our expertise in - Reputation Management, Local Presence Management, Content Strategy, Paid Media, SEO & SEM, Data Analytics, Design and UX. DAC’s mission is to drive impactful client results by amplifying brands to their target no matter where they are.