Media Director

110 DAC Group / Toronto Ltd.; Toronto; On-site; CAD 130,000 - 150,000; Full time

Benefits offered by this job

Professional Growth

Collaborative Culture

Competitive Benefits

Generous PTO & Leave

Retirement Savings Plan

Job summary

DAC Group / Toronto Ltd. is seeking a Director, Media to lead cross-channel media strategy and execution for enterprise campaigns.

You will oversee SEM, display and programmatic buying, and paid social across digital and traditional channels, ensuring best practices and strong client outcomes. The role requires strategic leadership, deep experience in digital media planning, and the ability to manage and mentor a growing media team.

Qualifications

• Minimum University degree in Business or college equivalent.
• 8+ years in advanced digital media campaign planning/management (traditional media a plus).
• Google Ads Certified and familiar with enterprise integrated media campaigns.

Responsibilities

• Lead cross-channel media engagements across SEM, Programmatic, and Paid Social.
• Oversee development of junior team members and ensure training consistency.
• Communicate progress and campaign performance to leadership and clients.

Skills

Leadership

Digital Media Planning

SEM

Display & Programmatic

Paid Social

Google Ads Certified

Analytics

Education

Bachelor's degree in Business

Job description

Move Your Career Forward with DAC as a Director, Media

Who We Are

We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.

Position Summary

Do you have theenthusiasmto rise to each challenge, theexecutionto drive outrageous performance, thecuriosityto continually expand your knowledge, and thecourageto propose original solutions to perplexing problems? Then you may have just found the perfect opportunity at a performance marketing agency like no other. This person is responsible for strategic decisions ensuring implementation of digital and traditional paid media and SEM best practices, trends and analysis, integrated digital planning, and oversight of program execution.

What You’ll Do

• Work with subject matters experts cross-trained in SEMm Programmatic, and Paid Social to create, execute, and report on cross-channel media engagements.
• May also include offline media execution as well.
• Represent integrated media approach to internal and external audiences.
• Oversee the development of junior (coordinator, specialist and manager) level media team members.
• Track and conduct periodic check-ins with employees to ensure consistency in training and development across the broader media team.
• Communicate on an on-going basis with media and account team members and conduct weekly status sessions to provide support where required.
• Work collaboratively with media team members to oversee and improve internal processes in order to provide high-quality service for clients.
• Facilitate effective resource management across assigned media team.
• Track, measure, and report on media program health across the media and account team.
• Work with PMO to regularly report to leadership on project health, resourcing issues, and broader staffing plans.
• Communicate progress to plan and regular execution focused program updates to leadership.
• Attend and actively participate in client and new business meetings, acting as the Media subject matter expert to contribute the integrated perspective.
• Develop and present deliverables and presentations in a client-friendly format.
• Communicate project status and campaign performance to agency executives, and account teams.
• Be extremely skilled at communicating with the client base.
• Present research, insights, campaign performance and recommendations to key internal and external stakeholders.
• Handle escalations of client issues and communicate accordingly with office stakeholders.
• Provide strategic leadership in development of programs to meet campaign objectives, including SEM, Display (direct buys and programmatic), Paid Social and other channels as required.
• Lead team activities (and assist, where necessary) for campaign planning, keyword research, media vendor selection and budget management for enterprise campaigns.
• Understand, vet and recommend new digital methodologies with a view to improving service offering

What You Bring

• Minimum University degree in Business or college equivalent
• Minimum 8 years advanced Digital Media campaign planning/management experience (traditional media experience a plus)
• Google Adscertified
• Familiarity with enterprise integrated media campaigns, strategies and tactics.
• 5+ years team leadership experience, ideally in an agency environment
• A growth mindset for expanding campaigns and opportunities within the client base
• Eager to understand, test and implement new media methodologies with a focus on improving service offerings
• Strong analytical skills with proven ability to demonstrate interpretation capabilities
• Proven record of working on multiple time-sensitive projects on schedule

What You’ll Get

• Professional Growth: Work with top-tier clients and cutting-edge tools in the performance marketing industry.
• Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.
• Competitive Benefits: Competitive salary and comprehensive health benefits.
• Generous PTO, wellness initiatives and parental leave.
• Retirement saving plans.
• Opportunities for continued learning and professional development.
• A supportive, collaborative, and casual work environment.

How We Work

This role requires three days in-office. Remote work is not available for this position.

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group.

DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, state, or municipal law.

If you require an accommodation in any aspect of the selection process, please reach out to [e-mail]

At DAC we celebrate your contributions, provide you with opportunities, and support your total well-being.

Our offerings include health, vision, dental, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and employee assistance support.

Full-time employees are eligible to participate in the DAC benefit programs.

Salary at DAC is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements.

The projected compensation range for this position is $130,000 to $150,000.

The estimate displayed represents the typical salary range for this position and is just one component of DAC’s total compensation package for employees.

DAC is a leading international media agency helping brands connect with customers and prospects at every stage of the customer journey, from the enterprise level right down to hyper-local moments since 1972.

Recognized by Forrester as one of the world’s most significant growth driving agencies, DAC is passionate about helping businesses build, maintain, and optimize their online presence, leveraging our expertise in

• Reputation Management
• Local Presence Management
• Content Strategy
• Paid Media
• SEO & SEM
• Data Analytics
• Design and UX

DAC’s mission is to drive impactful client results by amplifying brands to their target no matter where they are.