Global VP, Media Strategy & Growth

DAC Group / Canada Ltd.; Toronto; On-site; CAD 190,000 - 205,000; Full time

Benefits offered by this job

Health benefits

PTO

Parental leave

Retirement plan

Job summary

DAC Group is seeking an Associate Vice President, Media to lead media programs for a portfolio of clients. The role focuses on digital-first paid media (SEM, Social, Programmatic) with some offline media where appropriate, and on building scalable processes across the team.

As a senior leader, you will guide strategy, oversee planning and optimization, mentor staff, and collaborate with cross-functional partners to deliver exceptional results across multiple locations.

Qualifications

• 12-15+ years of Paid Media experience.
• Experience creating/developing high-performing client media programs across multiple channels.
• Strong expertise with full-funnel lead gen and/or sales-focused campaigns.
• Expert level media/campaign planning, management and optimization knowledge.
• Proven leadership and mentoring of cross-functional teams.

Responsibilities

• Provide strategic leadership and guidance to Media SMEs in development of programs to meet campaign objectives.
• Act as escalation point for senior level clients and internal stakeholders.
• Oversee standardized process for media planning, optimization, budget management and creative testing, including AI-enabled processes.
• Coach and mentor direct reports and manage staffing to meet profitability and client needs.
• Communicate campaign performance to agency executives and account teams.
• Develop client plans and contribute to new business pitches as a senior SME.

Job description

DAC Group is seeking an Associate Vice President, Media to lead media programs for a portfolio of clients. The role focuses on digital-first paid media (SEM, Social, Programmatic) with some offline media where appropriate, and on building scalable processes across the team.

As a senior leader, you will guide strategy, oversee planning and optimization, mentor staff, and collaborate with cross-functional partners to deliver exceptional results across multiple locations.