Media Planning Specialist

Klick; Toronto; On-site; CAD 84,000 - 95,000; Full time

Job summary

Klick Health is seeking a Media Planning Specialist to support digital media campaigns across the US market. This role works with senior media planners, media operations, analytics, and cross‑functional teams to translate data into effective media strategies and ensure campaigns meet KPIs.

The role requires 2–3+ years in digital media planning or execution, experience across paid channels, and proficiency with tools like DCM, Datorama, Genome, Excel, and PowerPoint.

Qualifications

• 2–3+ years of hands-on digital media planning or execution experience.
• Experience supporting paid digital campaigns across multiple channels with measurable performance outcomes.
• Demonstrated ability to analyze campaign data and translate insights into optimization recommendations.
• Hands-on experience using media and operational tools such as DCM, Datorama, Genome, Excel, PowerPoint.

Responsibilities

• Develop and support digital media plans across paid search, display, video, social, email, and mobile channels using platform and audience data.
• Allocate and manage budgets by channel, monitor pacing, and support optimization against defined KPIs with Analytics and Media Operations.
• Execute and optimize live campaigns using media platforms and tools, ensuring accuracy, compliance, and performance.
• Produce performance reports and insights that evaluate campaign effectiveness and inform recommendations.
• Collaborate with Media Operations, Finance, Project Management, SEM, Biddable, Analytics, and Client Services teams to deliver integrated campaigns.

Skills

Digital media planning

Campaign optimization

Campaign reporting

Tools

DCM

Datorama

Genome

Excel

PowerPoint

Job description

The Klick Group—comprising Klick Health (including Oxford PharmaGenesis, Klick Katalyst, and btwelve), Klick Media, Klick Applied Sciences (including Klick Labs), and Klick Consulting) is an ecosystem dedicated help life sciences brands achieve their full potential through best-in-class marketing and advertising, media, medical affairs and communications, market access, real-world evidence, and technology and analytics consulting — powered by 500+ in-house medical experts and award-winning data science and AI capabilities. Founded in 1997, we have offices in Toronto, New York, Oxford, London, Cambridge, Cardiff, Melbourne, Philadelphia, Saratoga Springs, São Paulo, and Singapore. One of the most-awarded health agencies on the planet, Klick recently made history as Cannes Lions Healthcare Agency of the Year, Healthcare Network of the Year, and Independent Agency of the Year – Health. Klick is also consistently recognized for its people-first culture, including Great Place to Work, Best Workplace for Women, Best Workplace for Inclusion, Most Admired Corporate Culture, and a FORTUNE Best Workplace in Advertising.

About Our Media Craft

Klick Media ensures that our work reaches the right audiences at the right moments. The team combines audience insight, data, and technology to drive measurable impact across channels. Media teams continuously test, learn, and optimize performance in partnership with strategy, creative, and analytics. Their work connects insight and creativity to real-world results.

Job Description

The Media Planning Specialist supports the development and execution of digital media campaigns that reach healthcare audiences across the US market. This role works closely with senior media planners, media operations, analytics, and cross-functional teams to translate data into effective media strategies. The Media Planning Specialist contributes to campaign planning, execution, optimization, and reporting while building a strong foundation in digital media best practices.

What You’ll Do

• Develop and support digital media plans across paid search, display, video, social, email, and mobile channels using platform and audience data.
• Allocate and manage budgets by channel, monitor pacing, and support optimization against defined KPIs with Analytics and Media Operations.
• Execute and optimize live campaigns using media platforms and tools, ensuring accuracy, compliance, and performance.
• Produce performance reports and insights that evaluate campaign effectiveness and inform recommendations.
• Collaborate with Media Operations, Finance, Project Management, SEM, Biddable, Analytics, and Client Services teams to deliver integrated campaigns.

Qualifications

Required:

• 2–3+ years of hands‑on digital media planning or execution experience, including campaign setup, optimization, and reporting.
• Experience supporting paid digital campaigns across multiple channels such as search, display, video, or social, with measurable performance outcomes.
• Demonstrated ability to analyze campaign data and translate insights into optimization recommendations.
• Hands‑on experience using media and operational tools such as DCM, Datorama, Genome, Excel, PowerPoint, or equivalent platforms.
• Experience collaborating with cross‑functional teams and media vendors to execute campaigns effectively.

Desired:

• Comfort and enthusiasm for using AI as a regular part of how work gets done.
• Experience working on US healthcare or pharmaceutical campaigns in an agency environment.
• Exposure to budget management, pacing, and reconciliation processes.
• Experience supporting or mentoring junior team members or coordinators.
• Interest in contributing to new business initiatives or process improvements.

Additional Information

This posting is for an existing role at Klick. The base salary range for this position is between $60,000 - $68,000. The final amount offered will be determined based on several factors such as a candidate's work location, their unique skill set, education, and prior work experience.

Our Commitment to Inclusion

Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities. We're also committed to developing an inclusive, barrier‑free recruitment process and work environment. Should you require any accommodation, please contact us at [e-mail] and we will work with you to meet your accessibility needs and ensure you have a positive experience.

Klick uses an AI‑powered tool as part of an automated process to support our hiring process by analyzing your experience, skills, and qualifications to help identify alignment with role requirements. Please note that the tool does not make final decisions or automatically disqualify candidates. Hiring decisions are made by our team, with thoughtful human judgment and oversight. We are committed to fair and transparent hiring practices and have implemented safeguards to help mitigate bias and support compliance with applicable laws. If you have questions, accessibility needs, or concerns about the use of this tool, please contact us.