Media Planning Manager

Klick; Toronto; On-site; CAD 80,000 - 95,000; Full time

Job summary

The Klick Group is hiring a Media Planning Manager in Toronto to lead data-informed digital media planning for healthcare and life sciences brands. You will partner with Media Operations, Analytics, vendors, and clients to develop media plans, monitor performance, budgets, and translate data into actionable recommendations for client objectives.

You will analyze campaign performance with GA4, DC Campaign Manager, and Prisma, optimize across programmatic, Google, YouTube, connected TV, search and

Qualifications

• 5+ years of digital media planning experience in healthcare/life sciences
• Client-facing experience presenting media plans and insights
• Hands-on with GA4, DC Campaign Manager, DoubleVerify and Prisma for reporting
• Experience managing media budgets and pacing for monthly/biweekly cycles
• Able to collaborate across Media Ops, Analytics, Ad Ops, Creative, Strategy, Client Services

Responsibilities

• Develop data-informed media plans using audience insights and client objectives.
• Analyze campaign performance using GA4, Prisma, DC Campaign Manager, and reporting outputs.
• Optimize campaigns across programmatic, Google products, YouTube, CTV, search and social.
• Manage media budgets, pacing, approvals, vendor relationships, and spend tracking.
• Present updates and strategic recommendations to clients and internal teams.

Skills

Data-informed planning

Healthcare/Life sciences

Client-facing communication

AI in workflows

Budget management

Tools

GA4

DoubleClick Campaign Manager

DoubleVerify

Prisma

Job description

The Klick Group—comprising Klick Health (including Oxford PharmaGenesis, Klick Katalyst, and btwelve), Klick Media, Klick Applied Sciences (including Klick Labs), and Klick Consulting—is an ecosystem dedicated help life sciences brands achieve their full potential through best-in-class marketing and advertising, media, medical affairs and communications, market access, real-world evidence, and technology and analytics consulting — powered by 500+ in-house medical experts and award-winning data science and AI capabilities. Founded in 1997, we have offices in Toronto, New York, Oxford, London, Cambridge, Cardiff, Melbourne, Philadelphia, Saratoga Springs, São Paulo, and Singapore. One of the most-awarded health agencies on the planet, Klick is consistently recognized for its people-first culture as a Great Place to Work, Best Workplace for Women, Best Workplace for Inclusion, Most Admired Corporate Culture, and FORTUNE Best Workplace in Advertising. Klick also recently made history as Cannes Lions Healthcare Agency of the Year, Healthcare Network of the Year, and Independent Agency of the Year – Health.

About our Media Craft

Our Media Craft ensures that Klick’s work reaches the right audiences at the right moments. This craft combines audience insight, data, and technology to drive measurable impact. Media teams continuously test, learn, and optimize to improve performance. Their work connects strategy and creativity to real-world results.

Job Description

The Media Planning Manager leads data-informed digital media planning, optimization, reporting, and client communication for healthcare and life sciences brands. The role partners with Media Operations, Analytics, vendors, and client stakeholders to develop media plans, monitor performance, manage budgets, and translate campaign data into recommendations that support client objectives.

What You’ll Do

• Develop data-informed media plans using audience insights, channel strategy, and client business objectives to support measurable campaign outcomes.
• Analyze campaign performance using GA4, Prisma, DoubleClick Campaign Manager, and reporting outputs to identify insights and optimization opportunities.
• Optimize digital media campaigns across programmatic, Google products, YouTube, connected TV, search, social, and other digital channels to improve performance.
• Manage media budgets, pacing, approvals, vendor relationships, and spend tracking to support accountable campaign delivery.
• Present campaign updates, performance insights, and strategic recommendations to clients, Media Operations, Analytics, and internal stakeholders.

Qualifications

Required:

• 5+ years of digital media planning experience, including 1+ year managing planning workstreams, team members, or campaign delivery across client accounts.
• Experience supporting healthcare, pharmaceutical, or life sciences clients, with responsibility for media planning, optimization, reporting, or campaign delivery.
• Hands-on experience with GA4, DoubleClick Campaign Manager, DoubleVerify, and Prisma for reporting, optimization, trafficking inputs, or campaign performance analysis.
• Experience managing digital media budgets, spend pacing, approvals, and performance accountability across biweekly or monthly reporting cycles.
• Experience planning or optimizing campaigns across programmatic, Google products, YouTube, connected TV, search, social, or other digital media channels.
• 2+ years of client-facing experience presenting media plans, performance results, insights, or recommendations, plus advanced Microsoft Excel and PowerPoint experience producing client-ready deliverables.
• Comfort and enthusiasm for using AI as a regular part of how work gets done.
• Experience partnering with Media Operations, Analytics, Ad Ops, Creative, Strategy, or Client Services teams across integrated campaign delivery.
• Experience managing vendor relationships, partner communications, media opportunities, or external media recommendations.
• Experience adapting campaign plans, reporting, or timelines across multiple deliverables with shifting client priorities.

Additional Information

This posting is for a newly created role at Klick. The base salary range for this position is between CAD $80,000 - $95,000. The final amount offered will be determined based on several factors such as a candidate’s work location, their unique skill set, education, and prior work experience.

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Our Commitment to Inclusion
Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities. We're also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at [emailprotected] and we will work with you to meet your accessibility needs and ensure you have a positive experience.

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