Media Planning Manager - Search

Loblaw Advance; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

Join Loblaw Advance as a Media Planning Manager to lead innovative media strategies across diverse clients. This role emphasizes collaboration and mentorship, demanding a strong analytical and strategic mindset, paired with the ability to manage campaigns effectively. Contribute to shaping the future of retail media in Canada while driving impactful results through data-informed decision-making.

Benefits

Comprehensive training

Flexibility

Competitive benefits

Qualifications

• 5 years in media planning, strategy, or advertising operations.
• Familiarity with media planning software and digital platforms is essential.
• Strong organizational skills to manage multiple campaigns.

Responsibilities

• Develop and implement media strategies aligning with client objectives.
• Allocate budgets efficiently to optimize exposure and ROI.
• Own post-campaign reporting, analyzing results toward objectives.

Skills

Analytical skills

Communication skills

Budget management

Collaboration

Education

Bachelor's degree in related field

Tools

Google Analytics

Media planning software

Job description

Join to apply for the Media Planning Manager - Search role at Loblaw Advance

Join to apply for the Media Planning Manager - Search role at Loblaw Advance

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Loblaw Advance drives brands forward. We are unlocking Loblaw’s exclusive purchase pattern data, customer intelligence, and millions of daily connections with shoppers to drive growth for our business partners. Backed by both the country’s leading grocery and pharma retailer, and the nation’s leading loyalty program, PC OptimumTM, we have a unique set of assets to help consumer brands reach customers and grow their retail business more effectively. Our dynamic team bridges loyalty, media, product, analytics, insights and strategy disciplines for integrated planning that empowers our own brands and those of our partners to reach Canadian customers at the right time, in the right way.

At Advance powered by Loblaw, we’re always innovating to stay on the leading edge of a fast-evolving industry. We seek great people who share our principles of authenticity, curiosity, trust, and collaboration. You will get to work with some of the best minds in the industry and have the support of in-house world-class technologies to create solutions our customers will love. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of retail and media. Come help shape this growing business with us!

The Impact You'll Make :

This role offers a dynamic platform to leverage your media and search expertise across a diverse range of internal and external clients within a leading enterprise. You'll be instrumental in developing and executing innovative media and search strategies, while simultaneously building your leadership skills through mentorship and guidance of junior team members.

What You'll Do :

• Develop and implement media strategies that align with client objectives.
• Collaborate with cross-functional teams to develop strategies that maximize campaign effectiveness.
• Ensure audience generation is completed where necessary for campaign execution.

Campaign Management & Optimization :

• Allocate budgets efficiently and plan ad placements to optimize exposure and ROI.
• Leverage data and analytics tools to assess audience behavior and campaign performance. Familiarity with media planning software and digital platforms is essential.
• Adjust media strategies based on real-time insights to enhance effectiveness.

Reporting & Analysis :

• Own post-campaign reporting, analyzing results to highlight progress toward objectives.
• Deliver performance insights to sales teams, clients, and leadership.
• Work closely with measurement teams to ensure that appropriate tracking and reporting mechanisms are in place.
• Review campaign intake requests to ensure objectives and success criteria are clearly defined.
• Provide clear communication and recommendations based on data-driven insights.

Does this Sound Like You?

• 5 years in media planning, strategy, or advertising operations.
• Strong analytical skills with the ability to interpret data and optimize media performance.
• Proficiency in media planning and analytics tools, such as Google Analytics or similar platforms.
• Familiarity with budget management and media investment allocation.
• Excellent organizational skills to manage multiple campaigns, budgets, and timelines simultaneously.
• Strong communication and collaboration skills for cross-functional teamwork.
• Ability to thrive in a fast-paced, deadline-driven environment.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note :

Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

SS #LD #ON

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Retail

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