Digital Media Manager, Paid Search

Kepler Group; Toronto; On-site; CAD 89,000 - 111,000; Full time

Job summary

A leading company in digital marketing seeks a Digital Media Manager to lead an Optimization & Innovation team. In this role, you will oversee campaigns, inspire your team, and leverage data-driven insights for impactful marketing solutions. The ideal candidate will have expertise in digital optimization and a strong track record in managing successful marketing efforts.

Benefits

Unlimited PTO

Annual Tuition Stipend

Wellness Stipend

Parental Leave

Healthcare/Dental/Vision

Qualifications

• 3-5+ years of digital optimization experience.
• Experience managing direct reports.
• Strong analytical skills and comfort with data analysis.

Responsibilities

• Manage a team of 3-5 analysts.
• Launch and optimize digital marketing campaigns.
• Provide insights and expertise to clients.

Skills

Analytical skills

Dynamic communication

Creativity

Education

Bachelor’s degree in a quantitative discipline

Tools

Google AdWords/Adsense

Social media advertising tools

Mobile analytics

Job description

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.

• We'retransparentwith our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
• We'regrowing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
• We'refun. You'll work with and learn from the smartest people in the industry and have a blast doing it.

The Digital Media Manager, on our Optimization & Innovation team will manage and guide a team that is actively using data-driven insights, innovative best practices, and creativity to design, launch and manage digital marketing campaigns from the ground up.In this exciting role, you willinspire your teamto constantly deliver excellence, campaign innovation, and tangible business impact for clients.

What You Will Do:

• Manage 3-5 Optimization & Innovation Analysts & Senior Analysts
• Act as subject matter expert and point of escalation for senior client contacts
• Become an expert with media trading platforms and analytics tools across multiple digital channels, including Display (banner ads), Mobile (Smartphones & Tablets), Search (Google, Yahoo/Bing), Social (Facebook, Instagram, Twitter, Tumblr, Pinterest, etc) and Online Video (Hulu, YouTube, VEVO, etc), among others
• Provide input and guidance around campaign design and innovation
• Launch and actively optimize campaigns across trading platforms
• Work with the MediaAnalytics team to facilitate reporting and ad hoc analyses
• Work with the Client Solutions team to understand your client's goals, provide subject matter expertise, and communicate powerful campaign insights
• Codify and share best practices across teams

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels. Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.

• We'retransparentwith our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
• We'regrowing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
• We'refun. You'll work with and learn from the smartest people in the industry and have a blast doing it.

The Digital Media Manager, on our Optimization & Innovation team will manage and guide a team that is actively using data-driven insights, innovative best practices, and creativity to design, launch and manage digital marketing campaigns from the ground up.In this exciting role, you willinspire your teamto constantly deliver excellence, campaign innovation, and tangible business impact for clients.

What You Will Do:

• Manage 3-5 Optimization & Innovation Analysts & Senior Analysts
• Act as subject matter expert and point of escalation for senior client contacts
• Become an expert with media trading platforms and analytics tools across multiple digital channels, including Display (banner ads), Mobile (Smartphones & Tablets), Search (Google, Yahoo/Bing), Social (Facebook, Instagram, Twitter, Tumblr, Pinterest, etc) and Online Video (Hulu, YouTube, VEVO, etc), among others
• Provide input and guidance around campaign design and innovation
• Launch and actively optimize campaigns across trading platforms
• Work with the MediaAnalytics team to facilitate reporting and ad hoc analyses
• Work with the Client Solutions team to understand your client's goals, provide subject matter expertise, and communicate powerful campaign insights
• Codify and share best practices across teams

Desired Skills and Experience:

• 3-5+ years of digital optimization experience (e.g., Google AdWords/Adsense, DSP/Display Trading, Facebook Ads, LinkedIn Ads, PMDs, mobile analytics, site optimization, etc.)
• Experience managing 2 or more direct reports
• Bachelor’s degree with major or minor in a quantitative discipline (e.g., Mathematics, Economics, Engineering, Statistics, Physics, etc.)
• Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
• Proven ability to think creatively about challenging analytic problems
• Dynamic communication & presentation skills
• Ability to self-manage, juggle multiple priorities, and pay strong attention to details
• Ability to contribute to fast-paced, entrepreneurial, innovative, collaborative, team-based environment

Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

Total Compensation:

• Target Annualized Discretionary Bonus: 5% ($4,250 - $5,250)
• Target Total Cash: $89,250 - $110,250
• Healthcare/Dental/Vision
• Unlimited PTO
• Group RRSP Contributions
• $75/mo Wellness Stipend
• $2,000/yr Annual Tuition Stipend
• Parental Leave -16 week primary caregiver / 6 week secondarycaregiver leave
• Annual Work From Anywhere 4 weeks per year

Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.

Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address. Learn how to stay safe by clickinghere .

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