Media Planning Manager — Lead Data‑Driven Campaigns

WPP Media Limited; Montreal (administrative region); On-site; CAD 90,000 - 120,000; Full time

Job summary

WPP Media in Montreal is seeking a Manager, Media Planning to partner with the planning Director and guide a cross-functional team in delivering superior media plans for clients. You will be the day-to-day client contact, ensure objectives are met, and drive growth by mentoring junior staff.

The role requires a strong grasp of media planning tools, data analysis, and industry knowledge of the Quebec market, with fluency in French and English. Join a collaborative, fast-paced agency environment.

Qualifications

• College diploma or bachelor’s degree, preferably in advertising, marketing, business or communications

Responsibilities

• Develop and maintain relationships with clients and agency partners
• Lead the development of media plans, including media analysis to support recommendations
• Use research tools (Vividata, Commspoint, ComScore, EssenceMediacom proprietary tools, etc.) to develop recommendations
• Prepare and present media plans, including objectives, strategy and rationale based on data and sound thinking
• Supervise, guide, and advise media planning team members on day-to-day activities
• Delegate work effectively and guide media planning team members to deliver seamless work to the client
• Keep abreast of all communications with the planning team, including buy approvals, tracking reports, buy changes, etc.
• Ensure ongoing campaign management
• Assume financial accountability for media by working with client and partner agency finance departments
• Participate in client/agency meetings as the day-to-day representative of the media department's product group
• Act with integrity in managing relationships within the agency and with media partners to ensure brand understanding, sell ideas more effectively and contribute to positive agency reviews
• Meet with industry representatives to gain knowledge of all phases and touch points of media partners
• Have an in-depth knowledge of the Quebec market and its culture
• Demonstrate understanding of client's business
• Actively seek, investigate, and pursue new communications and innovation opportunities.

Skills

Client relationships

Media planning

Time management

Team collaboration

Data-driven decisions

Analysis

French-English communication

Media tools

Education

College diploma or bachelor’s degree

Tools

Prisma

DDS

Media Tools

ComScore

Vividata

Commspoint

Job description

WPP Media in Montreal is seeking a Manager, Media Planning to partner with the planning Director and guide a cross-functional team in delivering superior media plans for clients. You will be the day-to-day client contact, ensure objectives are met, and drive growth by mentoring junior staff.

The role requires a strong grasp of media planning tools, data analysis, and industry knowledge of the Quebec market, with fluency in French and English. Join a collaborative, fast-paced agency environment.