Senior Media Planner

WPP Media Limited; Toronto; Hybrid; CAD 45,000 - 95,000; Full time

Job summary

WPP Media Limited is seeking a Digital Planner/Buyer to develop client-specific media plans across channels. You will drive holistic strategies with senior management and agency partners to meet business goals and outperform the competition.

The role requires 3+ years in digital planning/buying, proficiency with DFA/Analytics tools, and strong client communication. This position supports a hybrid model in Canada, with collaboration across performance teams to deliver results.

Qualifications

• Minimum 3+ years of related experience in digital planner/buyer roles within a media agency.
• University or College degree/diploma in Media, Marketing, Business, or related field; OR equivalent professional work experience.
• Experience working with a range of clients in a digital environment.
• Demonstrates understanding of media basics and concepts.
• Knowledge of buying methods such as CPM, CPC, CPE, CPA.
• Understanding of multiple digital media channels (display, mobile, video, paid search, paid social).
• Proficiency with DFA, Omniture, Webtrends, and Google Analytics.

Responsibilities

• Plan and execute digital media campaigns on day-to-day basis.
• Present media plan recommendations and POVs to clients.
• Oversee campaign management from briefing to post-campaign analysis.
• Help optimize campaigns to meet client objectives and efficiency goals.
• Track media expenditures to ensure budget compliance.
• Maintain client contact and manage requests for plan or budget changes.
• Collaborate with Senior Planner/Buyer and Client Business Lead.

Skills

Digital media planning

Campaign optimization

Client communication

Team collaboration

Education

University or College degree in Media/Marketing/Business

Tools

PMB

Evaliant

Xpert

Comscore

DFA

Omniture

Webtrends

Google Analytics

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com.

Role Summary and Impact

In this role you will be responsible for the development of client specific media plans across all media channels. We are seeking someone who has a point of view to drive holistic media plans that deliver results. This position work closely with senior management and agency partners to create and evaluate media strategies based on business goals and the competition.

Your Impact

• Day-to-day responsibility involving the planning and execution of digital media campaigns


• Present media plan recommendation and POV’s to client


• Oversee campaign management from initial campaign briefing through to post campaign reporting and analysis


• Decision making on campaign optimization and strategic changes


• Ensure media plans deliver on client objectives, are strategic and meet efficiency goals


• Assist with tracking media expenditures to ensure agency and client budget compliance


• Maintain client contact/Manage client requests – i.e. plan changes, budget changes, provide marketplace information


• Working closely with SR. Planner/Buyer and Client Business Lead


• Working collaboratively with performance teams (Programmatic, Social, and Search teams).

Skills And ExperienceYour Qualifications

• Minimum 3+ years of related experience, Digital Planner/Buyer, and in media, investment or strategy teams within an established media agency


• University or College degree/diploma in Media, Marketing, Business, or related field; OR equivalent professional work experience


• Experience working with a range of clients in a digital environment


• Demonstrates understanding of media basics and concepts:


• knowledge of different buying methods such as CPM, CPC, CPE, CPA


• Understanding of multiple digital media channels (display, mobile, video, paid search, paid social)


• Proficient with Syndicated tools (PMB, Evaliant, Xpert, Comscore, etc.)


• Proficient with Microsoft Office Suite


• Solid experience with DFA Digital campaign set-up, trafficking and tagging processes


• Solid experience with and understanding of reporting tools (DFA, Omniture, Webtrends, Google analytics)

About You

• Demonstrates accuracy and attention to detail


• Ability to communicate concisely and clearly both orally and in writing


• Self-starter who demonstrates initiative


• Ability to manage multiple projects


• Ability to delegate and oversee Assistant workload


• Team player who can step in and help drive strategy against a landscape that is in constant change


• Thrives in fast paced environment

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

$45,000 - $95,000 CAD

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