Manager, Media Planning

Wpp; Montreal; On-site; CAD 85,000 - 110,000; Full time

Job summary

WPP, a leading global marketing and communications company based in Montreal, seeks a Manager of Media Planning to lead client-focused media strategies. You will drive the creation and execution of media plans, collaborate with cross-functional teams, and mentor junior planners to deliver high-quality media products and client satisfaction.

You will leverage research tools and market insights to craft recommendations, manage campaigns end-to-end, and contribute to growth through innovation in

Qualifications

• Must have strong verbal and written communication and presentation skills.
• Demonstrated time management and ability to prioritize under tight deadlines.
• Proactive mindset with collaboration across multidisciplinary teams.
• Deep knowledge of the media planning process and software/tools.
• Strong analytical and quantitative capabilities for data-driven recommendations.

Responsibilities

• Develop and maintain relationships with clients and agency partners.
• Lead the development of media plans, including analyses to support recommendations.
• Use research tools (Varidata, Comscore, etc.) to develop recommendations.
• Prepare and present media plans with objectives and strategy.
• Supervise and guide media planning team members on day-to-day activities.
• Delegate work effectively and ensure seamless delivery to the client.
• Maintain ongoing communications with the planning team and buy approvals.
• Ensure ongoing campaign management and reporting.
• Assume financial accountability for media spend with client and partner agencies.
• Represent the media department in client/agency meetings.
• Have in-depth knowledge of the Quebec market and culture.
• Actively seek and pursue new communications and innovation opportunities.

Skills

Verbal and written communication

Presentation skills

Time management

Initiative / proactive

Collaborative teamwork

Media planning mastery

Research tools & media software

Analytical & quantitative skills

Education

College diploma or bachelor’s degree in advertising/marketing/business/communications

Tools

Microsoft Office (Excel, Word, PowerPoint)

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

The Manager, Media Planningworkscloselywiththe planning Director on all aspects of media planning andistheprimaryday-to-daycontactwiththe client. Workingwithcross-functionalteamstoaccessall servicesofferedbyEssenceMediacom,youwillensurethatclient objectives are met.

Assuch,youwillmaintaina highlevelofinvolvementwiththeaccountentrustedtoyou,promotingthehighestqualitymediaproductandcustomersatisfaction. Youwillalsoberesponsiblefor thedevelopmentandgrowthof more juniorteammembers,ensuringthattheyareexposedto allnecessaryfacetsof the planning process.

YOUR RESPONSIBILITIES

• Developandmaintainrelationshipswithclients andagencypartners
• Lead thedevelopmentof media plans,includingmediaanalysisto supportrecommendations
• Useresearchtools(Vividata,Commspoint, ComScore,EssenceMediacomproprietarytools, etc.) todeveloprecommendations
• Prepareandpresentmedia plans,includingobjectives,strategyandrationalebasedon data andsoundthinking
• Supervise, guide, andadvisemedia planningteammembersonday-to-dayactivities
• Delegateworkeffectivelyand guide media planningteammemberstodeliverseamlessworkto the client
• Keepabreastof all communicationswiththe planningteam,includingbuyapprovals,trackingreports,buychanges, etc.
• Ensureongoingcampaignmanagement
• Assumefinancialaccountabilityfor media byworkingwithclient andpartneragencyfinancedepartments.
• Participatein client/agencymeetings as theday-to-dayrepresentativeof the mediadepartment'sproductgroup
• Actwithintegrityinmanagingrelationshipswithintheagencyandwithmediapartnerstoensurebrandunderstanding,sellideasmoreeffectivelyandcontributeto positiveagencyreviews
• Meetwithindustryrepresentativesto gainknowledgeof all phases andtouchpoints of mediapartners
• Have an in-depthknowledgeof the Quebecmarketanditsculture
• Activelyseek,investigate, andpursuenew communications and innovationopportunities.

YOUR PROFILE

• Proven verbal andwrittencommunicationskills;strongpresentationskills
• Outstandingtime managementskillsandprovenabilitytoprioritizeandorganizeworkload,whileoperatingundertightdeadlines andmanagingmultipleprojects
• Abilitytoworkonyourowninitiative; proactive,forward-thinkingmindset;consistentlydemonstrateapractical,well-organizedapproachto alltasks
• Abilitytofostercollaborativerelationshipswithothermultidisciplinaryteams
• Masteryof media planimplementationwithathoroughunderstandingof the media planning processinvolvingmultidisciplinaryteams
• Comprehensiveknowledgeofresearchtoolsand media planning softwarerequiredfor therole
• Stronganalytical,mathematical, and quantitativeskills

YOUR QUALIFICATIONS

• Collegediplomaorbachelor'sdegree,preferablywithspecializationinadvertising, marketing, business administration or communications, orequivalentworkexperience
• Morethan5yearsof relevant mediaexperience,withapreferencefor media planning
• Experiencein the full cycle ofstrategyand media plandevelopment
• Abilitytodevelopstrategicthinkingandrecommendationsrootedinknowledgeof theclient'scategory, consumer insights, thecompetitionand abrand'scommunicationsecosystem
• In-depthknowledgeof Microsoft Office suite (Excel, Word and PowerPoint)
• Demonstratedcriticalthinkingandproblem-solvingskills
• Abilitytocommunicateconciselyandclearlybothorallyand inwritinginbothFrench and English

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