Media Planning Manager

UM Canada; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

UM Canada seeks a Media Planning Manager to oversee integrated media strategies and lead a team in delivering exceptional media planning and execution. This mid-senior level position requires expertise in marketing, media tools, and excellent communication skills. The successful candidate will work collaboratively with various stakeholders to achieve client objectives and deliver innovative media solutions.

Qualifications

• Manager level of experience in integrated media planning.
• Demonstrated ability to develop positive business relationships.
• Excellent written and verbal communication skills.

Responsibilities

• Lead media planning and ensure execution meets client objectives.
• Manage and mentor a team, providing ongoing performance feedback.
• Liaise with partner agencies to ensure current media knowledge.

Skills

Client service

Communication

Team management

Problem solving

Organizational skills

Education

Professional background in Marketing and/or Advertising

Tools

Clear Decisions

Vividata

Neilson

Prisma

Microsoft Office Suite

Job description

Join to apply for the Media Planning Manager role at UM Canada

5 days ago Be among the first 25 applicants

Join to apply for the Media Planning Manager role at UM Canada

The role of a Media Planning Manager is to supervise and manage our integrated media planning product and assume an active role on the business. The Media Planning Manager will assist with the development of media strategies and operating procedures and will also be responsible for leading, mentoring, coaching and developing employees.

This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Responsibilities:

· Accountable for leading the preparation, writing and presentation of integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.

· Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution.

· Liaise and foster knowledge-sharing with other disciplines internally, partner agencies and other departments to ensure that media and client knowledge is current.

· Ensure that all media plans adhere to the agency's values, philosophies and processes.

· Lead the preparation and presentation of evaluations of media opportunities, media trends and issues of interest to clients.

· Awareness of client Key Performance Indicators (KPIs) and objectives, ensuring that tracking is in place for check-ins as required.

· Manage and lead a team of employees. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback and support professional development. Interview and participate in hiring decision of employees if/when required.

· Accurately and effectively manage client’s day-to-day planning requirements, with a strong understanding of client’s business objectives and Key Performance Indicators (KPIs).

· Inform leadership of potential challenges and opportunities as it relates to client and/or people management.

· Influence decision making by encouraging appropriate strategies and benefits of offerings to clients.

· Participate in additional agency/team projects and new business presentations as required.

· Oversee financial media control, including purchase authorizations, billing and budget control reports and ensure that discrepancies are resolved in a timely fashion.

Qualifications:

· Professional or educational background in Marketing and/or Advertising would give leverage to this application.

· Manager level of experience in integrated media planning.

· History of developing positive on-going business relationships with a focus on client service.

· Ability to develop and foster solid relationships and partnerships, both internally and externally.

· Demonstrated ability to effectively apply knowledge and insights gained from research resources to media planning.

· Previous experience managing and developing employees.

· Proactive approach to problem solving, supporting the team, self-development, etc.

· Proficient with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma) would give leverage to this application.

· Curiosity, with a passion for continuous development.

· Experience with presenting.

· Excellent communication skills (both written and verbal).

· Independent thinker with highly developed organizational skills and solid attention to detail and accuracy.

· Ability to work collaboratively as well as independently.

· Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

· Ability to travel as required.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising

• Industries

  Advertising Services

Referrals increase your chances of interviewing at UM Canada by 2x

Sign in to set job alerts for “Media Planning Manager” roles.

Associate Director, Media Planning - Oncology Specialization

Manager, Digital Marketing (Home Equity Financing)

Senior Strategic Relationship Marketing Manager

In-Store Marketing Assistant Manager - Home Appliance

Technical Marketing Manager, Construction

Technical Marketing Manager - Customer Identity (CIAM)

Senior Manager, Experience Design, Marketing Experiences

Account-Based Marketing (ABM) Senior Manager

Senior Manager, Marketing Data and Analytics

Senior Manager, Marketing, SPE Canada (12 - 18 mo Maternity leave)

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.