Media Planning Manager

Starcom Canada; Old Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

Join a dynamic and innovative agency as a Media Planning Manager, where you will lead client conversations and drive impactful media strategies. This role requires a blend of creativity and analytical thinking, ensuring client satisfaction through effective communication and relationship building. With a commitment to diversity and inclusion, you will thrive in a vibrant work environment that values individual contributions. If you are passionate about media and advertising and have a proven track record in media planning and buying, this is the perfect opportunity to advance your career in a recognized agency known for its excellence and innovation.

Qualifications

• 6+ years of experience in media planning and buying required.
• Strong analytical and leadership skills are essential.

Responsibilities

• Build strong client relationships and ensure satisfaction.
• Lead the planning team and manage project workflows.

Skills

Media Planning

Media Buying

Client Relationship Management

Communication Skills

Leadership

Analytical Skills

Negotiation Skills

Teamwork

Problem-Solving

Full Funnel Media Experience

Education

Bachelor’s degree

Job description

Company Description

Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

One of our core tenants of media planning and buying is thathuman experiences drive impact through tangible results. Not only do we seek to deeply understand our clients’ business and what truly motivates consumers, but we seek to design experiences that drive meaningful consumer actions our clients care about –Move People, Move Business.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified two years in a row
• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

As part of Publicis Media Canada we are proud to be Great Places to Work certified and recognized with Best Workplaces for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

Overview

The Media Planning Manager will be envolved with client conversations delivering the following :

Responsibilities

Communication

• Actively listens and anticipates client needs to build business and make Starcom indispensable
• Communicates client objectives with internal stakeholders to clearly outline plan for delivery
• Proactively communicates performance goals, accomplishments, and improvements with staff

Impact

• Ensures strong client relationships, quality of deliverables, and client satisfaction
• Maintains an in-depth knowledge of client business both current and historical
• Co-ordinates with partner agencies and global counterparts to maintain efficient work streams
• Maintains overall control of workflow and assigned team responsibilities
• Provides assistance, when necessary, to ensure timely completion of projects
• Assists Directors with maintaining revenue tracking and forecasting
• Behavior and deliverables consistently demonstrate leadership and innovation

Team

• Works closely with both direct manager and entire planning team to develop and effectively sell through Spark and Publicis Media business solutions
• Ensures staff are fully utilized and operating effectively/efficiently to meet client needs; can properly delegate while also taking on their own workload
• Takes a leadership role in the training and development of new staff members
• Works closely with their direct manager and across the rest of the planning team to continually assess group members' professional development
• Effectively and professionally handles performance issues as they occur
• Leads by example via work ethic, team building approach, attitude and overall collaboration

Qualifications

Qualifications

• Bachelor’s degree from a four-year college or university preferred
• 6+ years of progressive levels of responsibility in media planning, buying, and management
• Demonstrated business acumen and a track record of success in the media services profession
• Excellent written and verbal communication and presentation skills
• Strong negotiating skills
• Solid interpersonal and teamwork abilities
• Able to build and strengthen client relationships
• Demonstrated leadership and supervision skills
• Demonstrated critical thinking and problem-solving abilities
• Strong analytical abilities
• Strong command of media research and reporting resources
• Full Funnel Media Experience highly preferred, working on all types of campaigns – Awareness, Consideration/Demand Gen, and conversion KPIs
• Candidates with previous experience working in hospitality considered a plus

Additional Information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices.We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests.We thankall candidates for their interest in Starcom however, only those candidatesselected for an interview will be contacted