Media Planning Manager

Publicis Groupe; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading company in media and advertising is looking for a Media Planning Manager to shape media strategies for top retailers. The role emphasizes traditional and emerging media execution while collaborating with clients and internal teams to leverage data for performance maximization. Candidates should have substantial experience in media planning and client engagement.

Benefits

Work Your World program

Extended long weekends

Wellness & Tech benefits

Birthday leave

Learning & Development opportunities

Local and Global Mobility within Publicis Groupe

Qualifications

• 5+ years of media planning experience focusing on traditional channels.
• Experience managing multi-channel campaigns with analytical skills.
• Team player with stakeholder management abilities.

Responsibilities

• Develop and execute data-driven media plans across traditional channels.
• Collaborate with clients to understand objectives and provide recommendations.
• Oversee media planning from briefing through execution and reporting.

Skills

Media Planning

Data Analytics

Stakeholder Management

Campaign Execution

Client Collaboration

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Prisma

Vividata

Vivvex

Comscore

Job description

Company Description

About Us:

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified three years in a row

• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work

• 2022 Media Agency of the Year

• 2023 Media Agency of the Year finalist

What we Offer:

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year

• Extended long weekends throughout the year with an additional day off each long weekend

• Wellness & Tech benefits to support what’s most important to you

• Birthday leave

• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance

• Local and Global Mobility within the Publicis Groupe network

Job Description

We are seeking a Media Planning Manager to support a very large account at Starcom. This is an exciting opportunity to help shape media strategy for one of the world's leading retailers, leveraging a full-funnel, omnichannel approach that includes primarily traditional and some emerging media.

The ideal candidate is a media expert—someone with hands-on experience in media planning, stakeholder collaboration, and campaign execution, with a strong command of data analytics and insights to drive performance. You will play a key role in delivering effective media strategies and ensuring smooth execution in partnership with our internal teams and to our client.

Responsibilities

• Media Planning & Execution: Develop and execute data-driven media plans across traditional channels (TV, Print, Radio, OOH) while integrating digital and emerging platforms.

• Client Collaboration: Work closely with the client's marketing teams to understand business objectives and provide strategic media recommendations.

• Campaign Management: Oversee end-to-end media planning, from briefing through execution, optimization, and reporting.

• Data & Insights: Leverage analytics, measurement tools, and performance insights to inform media planning decisions and optimize campaigns.

• Team Collaboration: Partner with internal teams across creative, analytics, and investment to deliver integrated, results-driven campaigns.

• Performance & ROI Optimization: Monitor media performance, analyze key metrics, and recommend improvements for ongoing success.

• Industry & Market Trends: Stay up to date on industry shifts, emerging technologies, and competitive insights to refine media strategies.

Qualifications

• 5+ years of media planning experience, with a strong focus on traditional media channels (TV, Print, Radio, OOH) with some understanding of digital integration.

• Experience managing multi-channel campaigns and collaborating with internal and external stakeholders.

• Strong analytical skills with experience working with data insights, measurement tools, and media performance metrics. (i.e. Prisma, Vividata, Vivvex, Comscore)

• Superior stakeholder management skills with the ability to present insights and recommendations effectively.

• A proactive and detail-oriented team player, skilled at managing multiple priorities in a fast-paced environment.

• Experience working in an marketing/media/communications/advertising agency environment is required

• Bachelor's degree in Marketing, Business, Communications, or related years of experience

Additional Information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices.We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests.We thankall candidates for their interest in Starcom however, only those candidatesselected for an interview will be contacted.