Media Manager

Unilever; Toronto; Hybrid; USD 86,000 - 130,000; Full time

Job summary

Join a forward-thinking company as a Media Manager, where you'll leverage your media expertise to drive impactful campaigns for beloved brands. In this dynamic role, you will collaborate with diverse teams, manage agency partnerships, and innovate media strategies that resonate with consumers. With a focus on data-driven decision-making, you'll play a pivotal role in enhancing media performance and fostering a culture of learning and growth. If you're passionate about media and eager to make a difference, this opportunity is perfect for you.

Benefits

Health Insurance

Retirement Savings Benefits

Paid Vacation

Parental Leave

Life Insurance

Disability Benefits

Qualifications

• 8+ years of media planning and buying experience.
• Strong analytical mindset with attention to detail.
• Experience in managing large portfolios and agency relationships.

Responsibilities

• Drive media excellence and optimize campaigns across channels.
• Collaborate with marketing teams and manage external agency relations.
• Lead education sessions to upskill the marketing team.

Skills

Media Planning

Performance Marketing

Retail Media

Data Analysis

Communication Skills

Collaboration Skills

Budget Management

Strategic Partnerships

Education

Bachelor's Degree

Experience in Fast Moving Consumer Goods

Tools

Microsoft Office (Excel, PowerPoint, Word)

Tableau

PowerBI

Job description

time left to apply End Date: May 19, 2025 (11 days left to apply)

job requisition id R-57033

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centres around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business.We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

We are hiring a Media Manager to be an integral part of the Unilever Canada team. You will be embedded as a critical team member into the day-to-day operations of Unilever Canada's Media and Digital Engagement team supporting some of Canada's most loved brands.

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. Do you have a proven track record in leveraging data and turning it into innovative media strategies? Are you results-focused and possess an entrepreneurial self-starter mindset? Do you have well-developed interpersonal skills that have ambitions of creating a best-in-class scalable solutions for Unilever Canada's brands? If so, this could be the right position for you.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

This role will report to the Associate Director of Media and Digital Engagement.

The role aims to drive media excellence within Unilever and our partner agencies. This involves planning data-led campaigns, owning the process of implementation and optimization, and ensuring the health of the infrastructure in place to deliver these plans in a seamless way.

This role involves close work with the marketing teams plus our media agency. There is extensive cross-functional work with a wide range of stakeholders. This role does not have any direct reports: rather, it requires one to manage a large external agency team and to collaborate effectively with a wide range of colleagues. A part of the role is also to co-create and share training material and learning that will increase marketers’ capabilities in the changing environment specific to media best practices for the business.

The candidate for this role must have a keen attention to detail, a passion for media and driving business results.

What you will be doing:

Media Lead & Business Partner (30%)

• Deliver the corporate media strategic priorities and drive best-in-class executions across all media channels. This will include: traditional, digital and retail media.
• Provide industry updates and share results to key leaders within the organization.
• Develop and drive media innovation with advertising partners. Be a strong advocate for first look beta testing.
• Manage relationships with key advertising partners. Forge new relationships to evaluate emerging media opportunities.
• Co-author measurement roadmaps and learning agendas.
• Lead education sessions to upskill the Marketing team.

Execution Powerhouse (30%)

• Working closely with the internal and agency teams to set-up and deploy the audience strategy.
• Accountability for you and your agency partner's work to deliver media performance, rooted in data and tied to specific business results.
• Managing and tracking accountable measures such as brand safety, viewability, fraud.
• Development of agency briefing templates, process, and ways of working, to support business goals.
• Stewardship and sharing of media performance with key Unilever stakeholders.

Retail Media (30%)

• Partner with Shopper Marketing and agencies to deliver to specific JBP elements and track to goal
• Work with global media teams to leverage pilot funding and share global learnings
• Be the retail media best practices leader within the marketing team

Financial Operations Pro (10%)

• Reviewing and monitoring the media financial reports (this will include PO creation, tracking, managing invoices billed and resolving any discrepancies).

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• You're a friend & partner combined - you're thoughtful about your relationship with your agency partners and internal counterparts to drive the business.
• You can think big - building a business from scratch, crafting best-in-class media strategies, and managing a large portfolio.
• You can think small - data is your best friend and you're close to the numbers (this allows you to pivot your strategy and give love to the business where needed)
• You're a pioneer - you know there's a lot of unknown in this space, and you're okay with that. You embrace the new and explore new spaces with excitement and bring others along.
• You're a teacher - knowledge is power so unleash it to the organization and agency teams to exponentially grow the business.
• You're a student - the idea of constantly learning new skills and immersing yourself in the media landscape gets you excited.
• You embrace the unknown - the answers aren't always there but you can work through white spaces without issue.

Skills:

• 8+ years media planning and buying experience; performance marketing & retail media experience.
• A self-starter with a keen attention to detail.
• Ability to operate both strategically and tactically in a high-energy, fast-paced environment.
• Optimistic, inquisitive, and analytical mindset.
• Experience working with reporting, analysis, visualization software and financial reporting.
• Technical Skills: Microsoft Office (Excel, PowerPoint, Word), Tableau, PowerBI
• Experience working with multiple stakeholders within an organization and external partners.
• Experience with budget control reports required.
• Eager to take smart risks and champion new ideas.
• Ability to analyze and propose data-driven solutions, with exceptional attention to detail.
• Communication and collaboration skills that enable you to earn trust up, down and across the company.
• Willingness and ability to educate and upskill internal colleagues on eCommerce media nuances and their impact to the business.
• Experience in Fast Moving Consumer Goods preferred.
• Comfortable working in teams in a hybrid environment. Required to be self-motivated and able to work with high levels of trust.
• Media Strategy and Planning, Digital Commerce, Budget Management, Strategic Partnerships, Digital Curiosity, Media targeting, buying and testing, Negotiation, Agency Partnerships, Digital Accessibility, Consumer Insight

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
• Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • AGILITY: Explores the world around them, continually learning and developing their skills.

Pay: The pay range for this position is $86,080 to $129,120. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Long-Term Incentive (LTI): This position is LTI eligible.

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

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Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [e-mail] . Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.

Unilever Canada est une organisation engagé à la diversité et à l'inclusion pour stimuler nos résultats d'affaires et créer un meilleur avenir chaque jour pour nos employés, les consommateurs globaux, les partenaires et les communautés. Nous croyons qu'un effectif diversifiée nous permet de faire correspondre nos ambitions de croissance et de stimuler l'inclusion dans l'entreprise. Tous les candidats qualifiés recevront la considération pour un emploi sans égard à la race, la couleur, la religion, le sexe, l'orientation sexuelle, l'identité ou l'expression de genre, l'âge, l'origine nationale ou ethnique, l'état matrimonial, la situation familiale, l'invalidité, les caractéristiques génétique, et une condamnation pour laquelle un pardon a été accordée.

Si vous êtes une personne handicapée qui a besoin d'aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au [e-mail] . Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d'aide et ne sont pas un moyen d'enquêter sur les postes.

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