Media Buyer

UM Worldwide; Toronto; On-site; CAD 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a Media Buyer to join their dynamic team in Toronto. In this role, you will be responsible for negotiating and executing media buys, ensuring that campaigns align with client objectives. Collaborating with a talented media investment team, you will leverage insights to drive successful media executions. This is an exciting opportunity for someone looking to develop their career in media, with a focus on building relationships and enhancing negotiation skills. If you are passionate about advertising and eager to learn, this role offers a pathway to growth and success.

Qualifications

• Experience in media buying and advertising is preferred.
• Strong analytical and financial skills are essential.

Responsibilities

• Negotiate and purchase media campaigns according to brand objectives.
• Prepare and present pre-buy and post-buy reports.

Skills

Analytical skills

Negotiation skills

Client service orientation

Communication skills

Organizational skills

Problem-solving skills

Time management

Education

Background in Marketing or Advertising

Associate-level experience in media

Tools

Microsoft Office Suite

Media research tools

Job description

Join to apply for the Media Buyer role at UM Worldwide.

The role of a Buyer, Investment, is to prepare, negotiate, and document the execution of client’s media buys within their buying group, as well as assist the Supervisor/Manager in preparing all written documentation for the Planner or Client (e.g., pre-buy/post-buy reports, media evaluations/recommendations, and other pertinent documentation).

This role requires collaboration with an integrated media investment team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Responsibilities:

1. Negotiate media campaigns directly with sales representatives.
2. Purchase all assigned media according to campaign parameters.
3. Request submissions for upcoming campaigns from media partners.
4. Develop a media schedule that satisfies campaign parameters and brand objectives.
5. Collaborate with the media planning team to address market concerns, timing, and brand attribution.
6. Prepare and present pre-buy and post-buy reports.
7. Upload media buys and track changes with high accuracy.
8. Resolve billing discrepancies/queries and manage the budget control report (BCR) promptly.
9. Implement revisions to media buys as needed.
10. Negotiate compensation when required.
11. Maintain clear communication with planning teams, including involvement in briefs.
12. Assist the Senior Buyer with evaluations or cost analyses of sponsorships and integrations, providing recommendations.
13. Explore promotional or value-added opportunities where applicable.
14. Proactively inform the team of any variations in media plan execution.
15. Assist in training junior team members on tools and processes.
16. Contribute to the preparation of media points of view (POVs).
17. Conduct market analyses.
18. Perform third-party audits as needed.
19. Continuously develop knowledge of the media landscape.

Qualifications:

1. Background in Marketing or Advertising is advantageous.
2. Associate-level experience in the media industry with proven buying experience.
3. Strong desire to develop and excel in a media career.
4. Client service orientation.
5. Analytical and financial skills.
6. Willingness to learn and develop professionally.
7. Excellent written and verbal communication skills.
8. Strong organizational skills with attention to detail.
9. Effective time management and prioritization skills.
10. Proactive problem-solving approach.
11. Ability to work independently and collaboratively.
12. Effective negotiation skills.
13. Ability to build relationships with media partners.
14. Proficiency with media research tools.
15. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Additional Information:

• Seniority level: Associate
• Employment type: Full-time
• Job function: Advertising
• Industry: Advertising Services