Media Buyer

DMoose; Toronto; On-site; CAD 65,000 - 85,000; Full time

Job summary

DMoose, a dynamic fitness brand, seeks a Facebook/Google Ads Media Buyer to enhance their Direct-to-Consumer operations. In this role, you will manage social media campaigns, optimize performance metrics, and collaborate with creative teams to drive brand awareness and sales. If you have a passion for fitness and expertise in social advertising, this is an exciting opportunity to make a significant impact.

Benefits

Competitive salary and performance-based incentives.

Collaborative environment.

Qualifications

• 3+ years of experience in paid social advertising, preferably for a fitness or wellness brand.
• Proven track record of managing and scaling campaigns with a positive ROAS.
• Deep understanding of audience segmentation and targeting strategies.

Responsibilities

• Plan and execute Facebook and Instagram ad campaigns targeting fitness enthusiasts.
• Optimize campaigns for ROAS, customer acquisition cost (CAC), and conversion rate.
• Analyze campaign data to identify trends and optimization opportunities.

Skills

Audience segmentation

Analytical skills

Attention to detail

Tools

Facebook Ads Manager

Analytics tools

Job description

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Job Description: Facebook/Google Ads Media Buyer

Reports To: Head of Growth

About DMoose:

DMoose is a dynamic fitness brand dedicated to inspiring people to take control of their fitness and health. We’re scaling our Direct-to-Consumer (DTC) operations and are looking for a Facebook Media Buyer with experience in fitness or wellness to drive results and expand our reach.

If you’re an expert in managing Facebook and Instagram ads and have a passion for fitness, we want you on our team.

Role Overview:

As a Facebook/Google Ads Media Buyer, you’ll be responsible for planning, implementing, and optimizing paid social campaigns to increase brand awareness, engagement, and sales. You’ll manage large budgets and develop strategies that resonate with fitness audiences, ensuring we meet our ambitious growth goals.

Key Responsibilities:

• Plan and execute Facebook and Instagram ad campaigns targeting fitness enthusiasts, athletes, and health-conscious consumers.
• Develop and test various ad formats, including videos, carousels, and static images.
• Optimize campaigns for ROAS, customer acquisition cost (CAC), and conversion rate.
• Collaborate with the Creative Strategist to produce high-performing ad creatives.
• Perform A/B testing on ad copy, targeting, and creative elements.
• Analyze campaign data to identify trends, insights, and optimization opportunities.
• Stay up-to-date with Facebook Ads Manager updates and platform changes.

Qualifications:

• 3+ years of experience in paid social advertising, preferably for a fitness or wellness brand.
• Proven track record of managing and scaling campaigns with a positive ROAS.
• Proficiency in Facebook Ads Manager and analytics tools.
• Deep understanding of audience segmentation and targeting strategies.
• Passion for fitness and knowledge of fitness trends and demographics.
• Strong analytical skills and attention to detail.

Why Join DMoose?

• Work with a fast-growing fitness brand that’s making a difference in people’s lives.
• Enjoy a collaborative environment where your expertise is valued.
• Competitive salary and performance-based incentives.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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