Digital Media Buyer - 12 Month Contract

Universal Music Group; Toronto; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

A leading music company is seeking a Digital Media Buyer for a 12-month contract. The role involves managing advertising campaigns, collaborating with teams, and analyzing performance to enhance outcomes. Ideal candidates will have experience in music industry advertising and proficiency with social media platforms.

Benefits

Employee Assistance Program

Paid Winter Break

Summer Fridays

Employee Ticket Box

Music Subscription Reimbursement

Qualifications

• 1-3 years of experience in music industry advertising or with global brands.
• Experience with social and programmatic ad platforms.
• Ability to translate media results into actionable insights.

Responsibilities

• Managing daily campaign deployment and ensuring quality control.
• Executing campaigns and developing strategies to enhance performance.
• Collaborating with teams on D2C campaigns and analyzing performance.

Skills

Strategic thinking

Trend analysis

Communication

Problem solving

Detail-oriented

Tools

Meta

TikTok

Snapchat

Google Adwords

Job description

Join to apply for the Digital Media Buyer - 12 Month Contract role at Universal Music Canada

Universal Music Canada is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation, and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.

Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.

We are searching for creative, innovative, and passionate people to join our team. If you love music and are excited about the possibility of joining this organization, we would love to meet you!

Digital Media Buyer – 12 Month Contract

The UMC team works four days a week from our creative campus in Liberty Village, Toronto, and one day virtually.

Responsibilities include:

1. Managing daily campaign deployment and ensuring quality control of artist showcases.
2. Executing campaigns from specs to revisions and media plans.
3. Developing and testing strategies to enhance streaming and e-commerce outcomes.
4. Collaborating with the e-commerce team on D2C campaigns, Shopify integrations, and conversion tracking.
5. Analyzing campaign performance to inform creative and format optimizations.
6. Working with agencies to develop campaign briefs aligned with UMC goals.
7. Managing budgets and ensuring accurate financial tracking.
8. Onboarding new media partners to expand channel capabilities.
9. Performing other duties as assigned.

Qualifications:

1. 1-3 years of experience in music industry advertising or working with global brands.
2. Experience with social and programmatic ad platforms like Meta, TikTok, Snapchat, Google Adwords.
3. Ability to translate media results into actionable insights.
4. Strategic thinking and trend analysis skills.
5. Self-motivated problem solver with excellent communication skills.
6. Detail-oriented with the ability to manage multiple projects.

Benefits include:

1. Employee Assistance Program
2. Paid Winter Break
3. Summer Fridays
4. Employee Ticket Box
5. Music Subscription Reimbursement

Universal Music Canada values diversity and inclusion and welcomes applications from all backgrounds. Accommodations are available upon request during the hiring process.