Media Buyer

Vertalytics.com; Nanaimo; On-site; CAD 55,000 - 75,000; Full time

Job summary

Vertalytics.com in Nanaimo, BC, seeks a Media Buyer to plan, negotiate, and purchase media across digital and traditional channels, ensuring campaigns meet client objectives and budgets. You will analyze audience data, monitor performance, optimize bids, and prepare regular reports with clear insights.

Collaboration with clients and internal teams will refine media strategies and keep you current on market trends.

Qualifications

• Experience in media planning and strategy to design campaigns.
• Strong media buying experience including negotiating rates, managing budgets and securing placements.
• Advanced analytical skills to interpret data and optimize campaigns.
• Excellent communication skills to collaborate with clients, internal teams and vendors.
• Familiarity with digital platforms (Google Ads, social media) and/or traditional media is a plus.

Responsibilities

• Plan, negotiate, and purchase media across digital and traditional channels to meet client goals.
• Analyze audience data and performance metrics to inform optimizations.
• Monitor campaigns, adjust placements and bids to improve ROI.
• Prepare regular performance reports with clear insights and recommendations.
• Collaborate with clients and internal teams to refine media strategies and maintain vendor relationships.

Skills

Media Planning

Media Strategy

Media Buying

Analytical Skills

Communication

Attention to detail

Education

Marketing/Advertising/Communications background

Tools

Google Ads

Facebook/Instagram Ads

Job description

Vertalytics.com is a data‑driven marketing company focused on helping clients optimize their advertising investments and improve campaign performance. The team leverages analytics, testing, and media expertise to deliver measurable results across digital and traditional channels. Vertalytics.com values collaboration, accountability, and continuous improvement in a fast‑paced, client‑centered environment. Prospective team members can expect exposure to diverse industries, modern marketing tools, and opportunities to grow their skills in media and analytics.

Role Description

The Media Buyer is a full‑time, on‑site role based in Nanaimo, BC. This position is responsible for planning, negotiating, and purchasing media across relevant channels, ensuring campaigns align with client objectives and budgets. Day‑to‑day tasks include analyzing audience data, monitoring campaign performance, optimizing placements and bids, and preparing regular reports with clear insights and recommendations. The Media Buyer will collaborate closely with internal stakeholders and clients to refine media strategies, maintain strong vendor relationships, and stay current on market trends, pricing, and platform updates. The role also involves troubleshooting underperforming campaigns and supporting the development of test plans and new media opportunities.

Qualifications

• Candidates should possess strong Media Planning and Media Strategy skills to design effective, goal‑oriented campaigns.
• Candidates should possess solid Media Buying experience, including negotiating rates, managing budgets, and securing optimal placements.
• Candidates should possess advanced Analytical Skills to interpret data, track performance metrics, and make data‑informed optimization decisions.
• Candidates should possess excellent Communication skills to collaborate with clients, internal teams, and media vendors in a clear and professional manner.
• Relevant experience with digital advertising platforms (e.g., Google Ads, social media ads) and/or traditional media channels is beneficial.
• Strong attention to detail, organizational skills, and the ability to manage multiple campaigns and deadlines simultaneously are preferred.
• A background in marketing, advertising, communications, or a related field, along with prior media buying or agency experience, is an asset.