Media Buyer

Publicis Media; Toronto; On-site; CAD 50,000 - 55,000; Full time

Benefits offered by this job

3 weeks vacation + company holidays

Headspace membership

Wellness and tech credits

Savings plan

Job summary

Publicis Media Canada is seeking a detail-oriented Media Buyer with strong analytical and math skills to negotiate TV, Radio, and digital placements. You will work closely with the internal buying team to optimize campaigns in line with client objectives, ensuring cost-efficient delivery and timely reporting.

The role requires a solid understanding of media landscape, strong communication, and the ability to manage multiple projects under tight deadlines.

Qualifications

• Associate Degree in Media; Bachelor’s degree a plus preferred.
• 2+ years of media buying experience.
• Strong analytical & math proficiency.
• Solid verbal and written communication skills.
• Detail-oriented with ability to handle multiple projects under pressure.
• Tough but fair negotiator with excellent organizational skills.

Responsibilities

• Negotiate approved executions – TV, Radio.
• Work with media vendors on tactical aspects of media buys to meet objectives.
• Manage contracts/insertion orders and revisions with vendors.
• Assist with financials and clearing invoices.
• Prepare/develop reports in PowerPoint & Excel – routine and custom.
• Train media assistants and support internal buying team.

Skills

Analytical skills

Math proficiency

Excel proficiency

PowerPoint

Verbal and written communication

Team collaboration

Negotiation

Attention to detail

Organization

Education

Associate Degree in Media

Tools

Media Ocean

nLogic

Job description

Publicis Media is one of Canada’s fastest growing Media Agency networks. The secret sauce? A pool of talented individuals who learn from each other (while tapping into global centres of excellence) and transparency at the core of everything we do, from data reporting to billing all the way to agency leadership. The result is a blend of meaningful work for some of Canadas’ favorite brands and endless opportunities to grow for our team members.

Publicis Media has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.

Publicis Media Canada is proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.

Overview

The Media Buyer negotiates with media vendors to secure the most cost-effective delivery of objectives; balancing price with quality factors. The negotiation is reflective of the strategy & brand requirements of approved campaigns in TV, OLV & Radio, and OOH in a team environment.

This role requires a candidate who is analytical, math proficient, and well organized with great attention to detail. The candidate must be well informed of the TV, & Radio, landscape (programming, trends, formats, ownership) trends and research. Apex is a newer division of Publicis Groupe in Canada, the candidate chosen will help build process, be a self-starter, highly accountable person able to work with minimal supervision.

Responsibilities

• Negotiate approved executions – TV, & Radio
• Work with media vendors regarding tactical aspects of the media buy to achieve campaign objectives and/or fulfill a client request
• Manage contracts/ insertion orders and any resulting revisions with media vendors
• Assist with financials
• Clearing of invoice
• Advance knowledge of media ocean an asset
• Ability to keep trades tracked and up-to-date
• Train media assistants
• Prepare/develop reports in PowerPoint & Excel – routine & custom reports
• Usage of all media related systems
• Media management - DDS, OLV buying platform
• Media Research - nLogic
• Major Contacts
• Internal Buying team, Strategy Manager/Planner, Finance

Qualifications

• Minimum of Associate Degree in Media, bachelor’s degree a plus/preferred
• Track record of success throughout post-secondary career and previous employment
• Minimum of 2+ years of media buying
• Strong analytical & math proficiency skills
• Solid verbal and written communication skills
• Technical proficiency, particularly with Excel, Word and PowerPoint
• Demonstrated critical thinking and problem-solving abilities
• Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
• Detail-oriented and able to produce accurate work product
• Tough but fair negotiator
• Strong analytical ability
• Good under pressure
• Team player
• Excellent organizational skills with
• Amicable/gets along with people – builds strong relationships with media contacts

Additional Information

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.

Transparency matters to us. The salary range for this position is $50k - $55k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Media is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. We thank all candidates for their interest in Publicis Media however, only those candidates selected for an interview will be contacted