Media Buyer

Publicis Groupe ANZ; Toronto; Hybrid; CAD 50,000 - 55,000; Full time

Job summary

Zenith, part of Publicis Groupe, is seeking a Media Buyer in Toronto to negotiate TV, Radio and CTV buys and deliver cost-effective campaigns. The role demands analytical mindset, math proficiency, and meticulous attention to detail in a fast-paced media team.

You will manage contracts, insertions, and spend actualization, prepare reports in Excel and PowerPoint, and work with specialty teams to optimize campaigns. Competitive salary and inclusive workplace with benefits.

Qualifications

• Minimum of Associate Degree in Media or related field.
• Proven track record in media buying.
• Strong analytical and math skills.
• Excellent communication abilities.
• Experience with media systems and reporting tools.

Responsibilities

• Negotiate TV, Radio and CTV buys with vendors.
• Prepare and develop reports in PowerPoint and Excel.
• Manage contracts and insertion orders.
• Input and actualize media spends.
• Collaborate with specialty teams to optimize campaigns.

Skills

Analytical thinking

Math proficiency

Detail oriented

Team player

Verbal and written communication

Education

Associate Degree in Media or related field

Bachelor's degree a plus

Tools

Excel

PowerPoint

Word

Media buying platforms

Job description

Company description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Over the past year, Publicis Media hasbeen transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we’ve been shaping Publicis Media to be the media network of tomorrow. One that both you and I want to work at.

Publicis Media Canada is proud to be Great Places to Work certified and recognized with Best Workplaces for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle

Overview

The Media Buyer negotiates with media vendors to secure the most cost-effective delivery of objectives; balancing price with quality factors. The negotiation is reflective of the strategy & brand requirements of approved campaigns in TV, CTV & Radio in a team environment.

This role requires a candidate who is analytical, math proficient, and well organized with great attention to detail. The candidate must be well informed of the TV, Radio & CTV landscape (programming, trends, formats, ownership) trends and research.

Responsibilities

• Negotiate approved executions – TV (including linear optimized), Radio & CTV
• Working with specialty teams to identify and implement efficient business practice.
• Work with media vendors regarding tactical aspects of the media buy to achieve campaign objectives and/or fulfill a client request
• Manage contracts/ insertion orders and any resulting revisions with media vendors
• Input broadcast/CTV media buys
• Actualize media spending
• Assist with financials
• Train media assistants
• Prepare/develop reports in PowerPoint & Excel – routine & custom reports
• Usage of all media related systems
• Media management - DDS, buying platform
• Media Research - nLogic

Qualifications

• Minimum of Associate Degree in Media, Bachelor’s degree a plus/preferred
• Track record of success throughout post-secondary career and previous employment
• Minimum of 2+ years of media buying
• Media systems’ proficiency
• Strong analytical & math proficiency skills
• Solid verbal and written communication skills
• Technical proficiency, particularly with Excel, Word and PowerPoint
• Demonstrated critical thinking and problem solving abilities
• Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
• Detail-oriented and able to produce accurate work product

Additional information

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.

Salary

Transparency matters to us. The salary range for this position is $50k- 55k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Zenith is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Zenith , however, only those candidates selected for an interview will be contacted.