MarTech Analytics Lead: Tagging & Insights

Manulife Financial; Toronto; On-site; CAD 74,000 - 123,000; Full time

Job summary

Manulife Financial is seeking a MarTech Sr. Technical Analyst to support tagging, analytics governance, and Adobe Marketing technology integration across our U.S. and global platforms.

You will collaborate with digital channel owners and IT to drive standardized tagging and data extraction. You will implement tagging architectures for Adobe Analytics, AEP, and related tools, develop data layer specifications, and ensure compliance with privacy controls.

Qualifications

• 5+ years in tagging, analytics, AEM implementation, or related practices.
• Strong JavaScript, HTML, and CSS for tagging and analytics logic.
• Hands-on experience with Adobe Launch and tagging architectures.
• Experience with CDP, especially Adobe Experience Platform.
• Experience building Adobe Analytics reports and dashboards.
• Production experience in analytics tech and digital measurement.

Responsibilities

• Support the implementation, configuration, and maintenance of digital analytics tools and Adobe Marketing technologies.
• Collaborate with digital channel owners to ensure proper tagging and tracking across web and mobile apps.
• Partner with IT to define analytics requirements and support continuous enhancements.
• Establish standardized tagging methodologies, data layer specs, and analytics best practices.
• Drive operational efficiency by streamlining analytics implementation processes.
• Stay at the forefront of digital analytics trends and opportunities for enhancement.
• Work cross-functionally with Digital Marketing, CDP Activation, SEO, Demand Gen, and Measurement teams.
• Provide guidance on tagging solutions, data integration models, and governance frameworks.
• Ensure tagging architecture informs IT-led platform decisions for data extraction.
• Validate, troubleshoot, and optimize tagging implementations for data accuracy.
• Support OneTrust privacy compliance integrations and tagging logic.
• Contribute to AI optimization and instrumentation for analytics and training data.

Skills

Tagging & Analytics

JavaScript

HTML/CSS

Digital analytics governance

Cross-functional collaboration

Education

Bachelor's degree in engineering, computer science, or IT-related field

Tools

Adobe Launch

Adobe Target

Adobe Web SDK

Adobe Experience Platform (AEP)

Job description

Manulife Financial is seeking a MarTech Sr. Technical Analyst to support tagging, analytics governance, and Adobe Marketing technology integration across our U.S. and global platforms.

You will collaborate with digital channel owners and IT to drive standardized tagging and data extraction. You will implement tagging architectures for Adobe Analytics, AEP, and related tools, develop data layer specifications, and ensure compliance with privacy controls.