Sr. Technical Analyst, MarTech

Manulife/John Hancock; Toronto; On-site; CAD 74,000 - 123,000; Full time

Job summary

Manulife Financial Corporation is seeking a MarTech Sr. Technical Analyst to support and maintain digital analytics tools and Adobe Marketing technology integration for the US segment, collaborating with digital marketing, IT, and external partners.

You will define analytics requirements, standardize tagging methodologies, and ensure data quality across web and mobile properties. You will lead tagging initiatives, work with Adobe Launch, AEP, and related platforms, and help drive data-driven

Qualifications

• Bachelor’s degree in engineering, computer science, or IT-related field.
• 5+ years in Tagging, Analytics, AEM implementation, or related practices.
• Strong proficiency in JavaScript, HTML, and CSS for tagging and analytics logic.
• Hands-on experience with Adobe Launch and tagging architectures.
• Expertise with CDP and Adobe Experience Platform data collection practices.
• Experience with Adobe Web SDK and Adobe Mobile SDK for analytics and personalization.

Responsibilities

• Support the implementation, configuration, and maintenance of digital analytics tools and Adobe Marketing technologies across Manulife businesses.
• Collaborate with digital channel owners to ensure proper tagging of marketing technologies and tracking of key user interactions across web and mobile properties.
• Partner with IT teams to define analytics requirements, validate deployments, and support enhancements aligned with measurement and MarTech needs.
• Establish and maintain standardized tagging methodologies, data layer specifications, and enterprise analytics best practices.
• Drive operational efficiency by streamlining analytics implementation processes across multiple business units.
• Stay at the forefront of digital analytics implementation trends and explore opportunities to enhance data collection and activation capabilities.

Skills

Tagging

Analytics

AEM implementation

Tag management

JavaScript

Adobe Launch

Adobe Target

CDP

Adobe Analytics

Education

Bachelor’s degree in engineering, computer science, or IT-related field

Tools

Adobe Launch

Adobe Target

Adobe Analytics

Adobe Experience Platform

Job description

The MarTech Sr. Technical Analyst is responsible for supporting the implementation and maintenance of all digital analytics tools and Adobe Marketing technology integration for our Manulife US segment. You will collaborate with digital channel owners to ensure proper tagging of their marketing technology and tracking of specific elements/dimensions and partner with IT on the continuous development process of enhancements made on our web and app properties. The Sr. Technical Analyst will drive efficiencies across the organization and set best practices for all business units. They are at the forefront of digital analytics implementation technology advancements and explore areas of opportunities. A successful candidate will have experience in multiple subject areas; particularly around analytics technology and digital analytics tagging strategy, and a strong understanding of digital measurement. The Sr. Technical Analyst will work collaboratively with various stakeholders from digital marketing, optimization, IT, and external providers to deliver best-in-class tagging solution guidance, data integration, and digital analytics governance. You will devise the standardized tagging methodology that will drive the IT‑led architectural decisions required to support the platform and will oversee its implementation to ensure that the most relevant variables may be easily extracted using digital analytics and marketing technology systems.

Position Responsibilities:

• Support the implementation, configuration, and continuous maintenance of digital analytics tools and Adobe Marketing technologies across Manulife businesses.
• Collaborate with digital channel owners to ensure proper tagging of marketing technologies and tracking of key user interactions across web and mobile app properties.
• Partner with IT teams throughout development cycles to define analytics requirements, validate deployments, and support continuous enhancements aligned with measurement and MarTech needs.
• Establish and maintain standardized tagging methodologies, data layer specifications, and enterprise analytics best practices.
• Drive operational efficiency by streamlining analytics implementation processes across multiple business units.
• Stay at the forefront of digital analytics implementation trends, proactively exploring opportunities to enhance data collection, personalization, and activation capabilities.
• Work cross‑functionally with Digital Marketing, CDP Activation, SEO, Demand Generation, Optimization, and Measurement & Insights to ensure cohesive data strategies.
• Provide expert guidance on tagging solutions, data integration models, and digital analytics governance frameworks.
• Ensure tagging architecture informs IT‑led platform decisions and supports seamless data extraction within Adobe Analytics, AEP, and related platforms.
• Validate, troubleshoot, and optimize tagging and analytics implementations to ensure data accuracy, consistency, and integrity.
• Support OneTrust compliance requirements, including cookie consent integrations, privacy‑based conditional firing logic, and ensuring analytics and MarTech solutions comply with global data privacy standards.
• Contribute to AI optimization, helping ensure digital experiences (e.g., AI‑agent tools, audits) are properly instrumented for analytics, training data capture, and performance insights.
• Develop and maintain documentation including tagging requirements, analytics implementation guides, and data governance standards.

Required Qualifications

• Bachelor’s degree in engineering, computer science, or IT-related field
• 5+ years of experience in Tagging, Analytics, AEM implementation, Tag management or related practices
• Strong proficiency in JavaScript, HTML, and CSS for custom tagging, debugging, and analytics logic.
• Hands‑on experience with Adobe Launch (Tag Management System) and deep knowledge of implementing comprehensive tagging architectures.
• Expertise in data layer design, standardized tagging methodologies, and guiding IT teams on architectural decisions that support scalable analytics.
• Practical experience with Adobe Target, including A/B testing workflows and personalization tagging.
• Experience working with Adobe Web SDK and Adobe Mobile SDK for analytics and personalization tracking.
• Solid understanding of Customer Data Platforms (CDP), especially Adobe Experience Platform (AEP) and its data collection practices.
• Ability to build, maintain, and optimize Adobe Analytics reports and dashboards to support business reporting needs.
• Strong capability to troubleshoot, validate, and optimize tagging and analytics implementations to ensure data accuracy and integrity.
• Experience in production environments involving analytics technology, digital measurement, and tagging strategies.
• Proven ability to collaborate with digital marketing, optimization, IT teams, and external partners to deliver tagging guidance and uphold analytics governance.
• Experience contributing to continuous web property development initiatives with IT and ensuring alignment with analytics requirements.
• Strong interpersonal skills, communication abilities, critical thinking, and time‑management capabilities.

When you join our team:

We’ll empower you to learn and grow the career you want. We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words. As part of our global team, we’ll support you in shaping the future you want to see. #LI-Hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy‑related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [e-mail].

Referenced Salary Location Toronto, Ontario Working Arrangement Hybrid Salary range is expected to be between $73,725.00 CAD - $122,875.00 CAD Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job‑related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [e-mail] for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short‑and long‑term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources.

Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [e-mail] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

We’re Manulife. And we’re on a mission to make decisions easier and lives better. Better is what drives us. It’s what inspires us to find new ways to support customers and colleagues in living longer and healthier lives. It’s the reason we’re dedicated to investing in digital innovation and accelerating a sustainable and economically inclusive future. Joining us means you’ll be empowered to learn and grow your career. We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words. And as part of our global team, you’ll help shape the future you want to see – and discover that better can take you anywhere you want to go.

We’re proud of our accomplishments and recognitions. Recent awards include: 2024 Gallup Exceptional Workplace Award Winner Manulife Named one of Forbes World’s Best Employers 2023 Best Companies to Work for in Asia 2023 We’ve been recognized as one of Canada’s Top 100 Employers (2024) Manulife included in Bloomberg’s 2023 Gender-Equality Index

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Our ambition is to be the most digital, customer‑centric global company in our industry. Learn more at https://www.manulife.com/.