Marketing Technology Specialist

Business Professionals; Toronto; Hybrid; CAD 60,000 - 90,000; Full time

Job summary

Une entreprise de premier plan dans le domaine du droit recherche un spécialiste en technologie marketing pour gérer et améliorer la qualité des données au sein de leur système de marketing. Le candidat idéal aura une expérience en gestion de données et une expertise en marketing digital, en plus de solides compétences en communication. Rejoignez une équipe dynamique pour contribuer à des projets innovants en utilisant les dernières technologies.

Benefits

Travail hybride avec flexibilité de 2 jours à distance par semaine

Environnement de travail inclusif

Qualifications

• Au moins 3 à 5 ans d'expérience de travail comme Business Data Steward.
• Expérience requise avec des systèmes de marketing par email ou des solutions CRM.
• Connaissances en gestion de la qualité des données et dans l'utilisation d'outils de gestion des données.

Responsibilities

• Gérer la cohérence et l'intégrité des données opérationnelles.
• Effectuer des audits de données périodiques pour évaluer la santé des données.
• Collaborer avec des équipes interfonctionnelles sur des projets de qualité des données.

Skills

Digital Marketing

Email Marketing

Marketing Automation

Communication

Education

Post-secondary degree

Tools

Salesforce Marketing Cloud

Pardot

MailChimp

Job description

Osler Hoskin & Harcourt LLP is one of Canadas leading business law firms. Advising many of Canadas corporate leaders as well as U.S. and international parties with extensive interest in Canada our more than 1000 firm members are based in offices in Toronto Montral Ottawa Vancouver Calgary and New York.

Osler prides itself on attracting and maintaining some of the brightest talent in the legal arena. Our lawyers students management and staff have created a unique firm culture which nurtures mentoring and the exchange of ideas. Osler is a dynamic and exciting place to further your career or carve out a new path.

Reporting to the Director Digital & Marketing Technology the Marketing Technology Specialist will serve as an email delivery expert and ensure data quality across the marketing technology stack. This role supports data health initiatives collaborates with cross-functional teams on marketing technology-related data quality projects and provides technical support to identify and rectify data quality issues. It involves leveraging marketing automation and data management tools conducting external research and working with a broad spectrum of stakeholders within the Firm to support special projects while complying with the Firms business rules taxonomy firm standards and data management policies.

Major Responsibilities

• Manage regular operational data management consistency and integrity activities including deduplications data standardization cleansing and enrichment across various sources including financial systems
• Facilitate regular mass uploads of supplementary data in various formats to multiple internal and external sources
• Triage and resolve data quality issues and recommend preventive measures to maintain data integrity
• Establish and execute periodic data audits to gauge data health and correct invalid or incomplete data across various entities and systems
• Identify opportunities for automation process changes and end-user training to continuously improve the quality of our client data
• Develop customized and segmented marketing lists for client development personnel and other Firm members
• Leverage marketing automation tools to send out targeted marketing content
• Generate advanced or multi-object reports that enable analyses for potential business opportunities and / or engagement
• Oversee the Firms CRM inbox to manage incoming correspondence by prioritizing requests and ensuring timely and accurate responses
• Collaborate with cross-functional teams (IS Client Development Training) on CRM-related data quality projects
• Provide support training and end-user support in the usage and capabilities of CRM
• Undertake special projects or assignments as requested by the Client Development team Legal Assistants and Lawyers

Position Requirements

Education and Experience

This position requires a post-secondary degree plus minimum three to five years of equivalent work experience as a Business Data Steward. Experience working with email marketing systems and / or CRM solutions is required preferably in a law firm or professional services environment. Experience using data management tools would be considered an asset.

Knowledge and Skills

• Strong experience with Microsoft Office (Word Outlook PowerPoint Excel) is required
• Experience using various marketing and data governance systems and tools (CRM ERM CMS ON24 AccessPrivacy)
• Knowledge of data quality management data entry improvement and marketing fundamentals and their business relationship to CRM platforms
• Excellent oral and written communication and presentation skills
• Ability to work independently while meeting deadlines with minimal supervision
• Self-motivated detail oriented and organized; the ability to multitask prioritize and manage time effectively
• Process-oriented and must be able to work with a high degree of detail and have high quality standards
• Ability to define problems collect data establish facts and draw valid conclusions
• Ability to interpret instructions and deal with several abstract and concrete variables
• Ability to use Internet research methods
• Specific knowledge of the legal services industry is not required but would be a significant benefit

We are currently working in a hybrid work arrangement which includes a requirement to work primarily in the office and flexibility to work remotely up to 2 days per week.

Accessibility and Accommodation

We thank all applicants for their interest in Osler; however only chosen applicants will be contacted. Osler is committed to fostering a diverse and inclusive work environment and we welcome and encourage applications from people with disabilities and people with diverse backgrounds identities and cultures. Accommodations are available upon request for candidates in all phases of the selection process.

Background and Reference Checks

Please note that any offer of employment will be conditional upon background and reference checks including a criminal record check credit check and employment and educational verifications.

If you have the required background with the ability to provide exceptional customer service and wish to work in one of Canadas leading law firms please reply in confidence with a cover letter and rsum by the closing date.

No agencies or phone calls / emails please.

LI-Hybrid

LI-SB1

Required Experience :

Unclear Seniority

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Employment Type : Full-Time

Experience : years

Vacancy : 1

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