Technical Marketing Coordinator

Maximizer; Vancouver; On-site; CAD 60,000 - 70,000; Full time

Benefits offered by this job

RRSP matching program

Paid vacation and sick days

Laptop provided

Budget for courses and personal development

Team building events and rewards

Parental leave benefits

Job summary

Maximizer in Metro Vancouver is seeking a Technical Marketing Coordinator to enhance marketing operations through CRM management, automation, and data analysis. You will work closely with marketing and product teams, ensuring efficient workflows and campaign tracking. The ideal candidate has over 2 years of experience in marketing operations and has strong capabilities with CRM systems, marketing automation, and basic web development. Benefits include competitive salary, vacation, and personal development budgets.

Qualifications

• 2+ years of experience in marketing operations or a similar role.
• Strong experience with CRM systems.
• Experience with marketing automation platforms and email systems.
• Familiarity with CMS platforms and basic HTML/CSS.
• Proficiency in project management tools.

Responsibilities

• Own and manage CRM systems and workflows.
• Build and maintain lead routing and scoring models.
• Optimize email marketing automations and nurture sequences.
• Conduct A/B testing and optimize conversion rates.
• Analyze campaign data and provide actionable insights.

Skills

CRM systems (HubSpot preferred)

Marketing automation platforms

Basic HTML/CSS knowledge

Web development skills

Analytical mindset

Project management tools

Design skills (Canva, Figma, Adobe)

Tools

Google Workspace

Asana

ClickUp

Notion

Job description

About The Role

At Maximizer, we strongly believe that the success of a company depends entirely on its people. We seek self‑motivated team players who appreciate a performance‑driven work environment rooted in creativity, professional development, integrity, and open communication.

Reporting to the VP of Marketing, the Technical Marketing Coordinator will focus on the technical backbone of marketing, owning systems, automation, and performance tracking. You will work closely with marketing, sales, and product teams to ensure campaigns are powered by accurate data, efficient workflows, and scalable infrastructure.

This role is ideal for someone who enjoys the intersection of marketing and technology and wants to drive efficiency through systems and automation.

Marketing Technology & CRM Management

• Own and manage CRM systems (HubSpot, Maximizer, etc.), including data hygiene, segmentation, and workflows
• Build and maintain lead routing, scoring models, and lifecycle stages
• Support revenue operations and ensure alignment between marketing and sales systems

Marketing Automation & Email Systems

• Build, optimize, and manage email marketing automations and nurture sequences
• Develop and maintain campaign workflows across platforms
• Ensure proper tracking, triggers, and integrations across tools

Website & Technical Infrastructure

• Own website and landing page infrastructure (CMS platforms such as Webflow, WordPress, HubSpot)
• Implement tracking, forms, and integrations across marketing systems
• Conduct A/B testing and optimize conversion rates

AI Workflows & Process Optimization

• Design and implement AI-driven workflows to improve marketing efficiency
• Identify opportunities to automate repetitive marketing processes
• Support experimentation with new AI tools and use cases

Data Analysis & Reporting

• Build and maintain dashboards to track campaign performance and funnel metrics
• Analyze campaign data and provide actionable insights
• Ensure data accuracy across systems and reporting tools

What You’ll Bring

• 2+ years of experience in marketing operations, marketing technology, or a similar role
• Strong experience with CRM systems (HubSpot preferred)
• Experience with marketing automation platforms and email systems
• Familiarity with CMS platforms and basic HTML/CSS (e.g., WordPress, Webflow, HubSpot CMS)
• Proficiency in Google Workspace and project management tools (Asana, ClickUp, Notion)
• Basic to intermediate design skills (Canva, Figma, Adobe)
• Web development skills and experience building landing pages
• Strong analytical mindset with experience in reporting and dashboards
• Experience with AI tools or automation workflows is a strong asset
• Excellent organizational and problem‑solving skills

Preferred Qualifications

• Experience in a startup or a high‑growth environment
• Familiarity with CRM systems (HubSpot, Salesforce, etc.)
• Familiarity with Google Analytics and marketing attribution
• Experience running A/B tests and supporting CRO initiatives
• Experience working with marketing operations tools

Benefits

• Competitive salaries with RRSP matching program
• Generous paid vacation and sick days
• Powerful laptop provided
• Budget for courses, books, and personal development
• Peer‑to‑peer recognition and rewards
• Team building events, happy hours, and off‑sites
• Parental leave benefits

Equal Employment Opportunity

We are an equal opportunity employer. We do not discriminate based on race, faith, colour, cultural background, gender, sexual orientation, age, marital status, or disability status. We thank all applicants for their interest; only those selected for an interview will be contacted.

Salary Range: $60,000 CAD – $70,000 CAD