Marketing Specialist, Industry and Events Marketing | Spécialiste du marketing, Marketing secto[...]

Nada Holdings, Inc.; Canada; Remote; CAD 70,000 - 90,000; Full time

Job summary

A leading company in Canada is seeking a Marketing Specialist to join their Industry & Events Marketing team. This role involves generating demand for technology solutions, executing integrated marketing activities, and collaborating with a multidisciplinary team. The ideal candidate will have strong analytical and communication skills, along with a proven track record in B2B marketing. The position offers flexible remote work options and opportunities for professional development.

Benefits

Opportunities for skill development

Flexible remote or office work

Comprehensive benefits

Competitive salaries

Qualifications

• At least 5 years of experience in a B2B marketing role, preferably in technology.
• Excellent written and verbal communication skills; portfolio required.

Responsibilities

• Planning and coordinating integrated marketing activities to build brand awareness.
• Creating materials for campaigns and managing virtual events.
• Monitoring industry events to anticipate market trends.

Skills

Analytical skills

Communication expertise

Problem-solving skills

Research and data analysis skills

Collaboration

Education

University degree or college diploma in Marketing or related field

Tools

Salesforce

Marketo

Pardot

MS Office

Job description

Esri Canada is seeking a Marketing Specialist based in Canada. You may work virtually from a home office or, when appropriate, choose to commute into one of Esri Canada's 15 office locations across the country. As a Marketing Specialist in the Industry & Events Marketing team, you will generate demand for Industry Solutions that help customers create smarter and safer communities. This intermediate, national role requires curiosity and analytical skills to understand customer needs, and communication expertise to connect those needs with Esri’s technology solutions.

Success in this role depends on understanding industry trends and executing integrated activities to engage customers. It involves grasping market nuances, identifying value propositions, collaborating with Industry Managers, conducting research, organizing workshops and events, and developing marketing plans.

The Marketing Specialist supports key industry priorities by working with a multidisciplinary team of marketing professionals and industry experts across the three Cs: content, communication, and campaign design.

Specific responsibilities include:

• Reporting to the Manager, Industry & Events Marketing, and staying aligned on goals, outcomes, and activities.
• Planning and coordinating integrated marketing activities to build brand awareness within specific industries, creating demand and generating marketing-qualified leads.
• Creating and developing materials such as emails, landing pages, blog posts, case studies, articles, brochures, videos, social media content, and others for campaigns and engagement.
• Managing virtual events (e.g., webinars, online seminars) from developing prospect lists to writing email invitations, assisting with presentation materials, and creating drip campaigns.
• Ensuring consistency in brand and campaign messaging at tradeshows, workshops, and other events.
• Developing partner channels, such as industry associations, to engage new prospects and expand Esri's marketing reach.
• Monitoring industry events and meetings to anticipate market trends and prepare marketing opportunities.
• Supporting business development and industry teams with marketing tools to grow market share.
• Using social media strategically to monitor market sentiments and influence influencers.
• Promoting enthusiasm and advocacy for marketing campaigns across the company to enhance customer loyalty.
• Continuously seeking improvements in marketing operations.

Minimum requirements:

• At least 5 years of experience in a B2B marketing role, preferably in the technology sector.
• Excellent written and verbal communication skills; portfolio of published work or samples required.
• Experience with Salesforce for customer data research and reporting.
• Experience in creating targeted emails and lists using Marketo or Pardot.
• Strong problem-solving skills and ability to multitask in a fast-paced environment.
• Collaborative mindset to leverage team efforts.
• Excellent listening skills for interpreting customer insights into marketing strategies.
• Research and data analysis skills to support decision-making.
• Advanced knowledge of MS Office and social media platforms (Twitter, LinkedIn, Facebook).
• University degree or college diploma in Marketing or related field.

Additional skills:

Fluency in English is essential for communication with clients in English-speaking regions.

Esri Canada fosters a dynamic, inclusive work culture, offers opportunities for skill development, and flexible remote or office work across Canada. Occasional travel may be required. We offer competitive salaries, a stable work environment, and comprehensive benefits. We value employment equity and will provide accommodations upon request. Our hiring process includes background checks.