Marketing Specialist (Chinese Diaspora Market)

NSUS Group; Toronto; On-site; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Annual salary and promotion review

Max 75% bonus per annum

Flexible benefits

Commute coverage

Endless snacks and beverages

Job summary

NSUS Group in Canada is seeking a Marketing Specialist focused on growing GGPoker among Chinese-speaking players outside of Mainland China. You will understand cultures, engage audiences, and coordinate campaigns across international markets.

You will work across Chinese social media, digital marketing, CRM, affiliates, agents, ambassadors, partnerships, and community channels, tracking performance and optimizing budgets accordingly.

Qualifications

• 5+ years of hands-on marketing experience, ideally within global or international markets.
• Fluency in Mandarin and/or Cantonese (written and spoken) is required.
• Experience working across digital marketing channels such as performance marketing, affiliates, CRM, SEO/PPC, social media, community marketing, or similar channels.

Responsibilities

• Execute and optimize growth and engagement initiatives for Chinese-speaking audiences across international markets, with a focus on sustainably acquiring, engaging, and retaining customers in line with established budgets and targets.
• Work hands-on with internal marketing teams and processes across performance and channel marketing, digital marketing, agents and affiliates, SEO, PPC, and CRM, adapting campaigns for culturally relevant channels such as WeChat, Weibo, Douyin, RedNote, and other relevant platforms.
• Support the execution of marketing activities while navigating the regulatory requirements that apply across the different markets in which GGPoker operates.
• Coordinate with internal and external stakeholders, including international partners and regional marketing teams, to execute campaigns and initiatives effectively.
• Implement marketing plans and campaigns for Chinese-speaking audiences across available marketing and communication channels, including affiliates, ambassadors, community events, agents, and Chinese-language social media platforms.
• Work closely with content stakeholders to develop and execute creative concepts that are culturally relevant and contribute to long-term brand building and communication within the target audience.
• Work with the Business Development team to identify and execute growth opportunities involving agents, affiliates, resellers, partnerships, and payment solutions relevant to Chinese-speaking players.
• Support the planning, buying, and negotiation of media through direct relationships or media agencies, with a focus on channels relevant to the target audience.
• Work with the Data Analysis Team to track, analyze, and optimize marketing activities against budgets, targets, and relevant KPIs, incorporating cultural and market-specific insights into performance analysis.
• Maintain strong knowledge of the market by monitoring competitors, player behaviour, marketing trends, emerging channels, and the regulatory environment in key jurisdictions with significant Chinese-speaking player communities.
• Proactively identify new marketing opportunities, channels, partnerships, and campaign ideas, and help take them from research and concept through execution and performance review.

Skills

Mandarin/Cantonese

Digital marketing

Performance marketing

CRM

SEO/PPC

Social media

Community marketing

WeChat

Weibo

Douyin

RedNote

Tools

WeChat

Weibo

Douyin

RedNote

Job description

Company:

Join our creative and innovative team as we connect and entertain players all around the world, creating exciting experiences and lasting connections, on the world's largest online poker network and biggest poker events!

Home of the World Champion Daniel Negreanu, Winner of the Best Poker Software, and Guinness World Records holder of the largest ever online poker prize pool, GGPoker has taken the only poker world by storm.

HQ'ed in Toronto with offices in 9 major cities and 700 top international talents, NSUS is an industry-leading global company dedicated to shaping the future of gaming. GGPoker holds the largest online poker market share globally, and we are looking for dynamic, innovative, and passionate team members to be part of the World's #1.

Join us and be part of the very best in the iGaming space!

Position:

We are seeking a Marketing Specialist aimed at growing GGPoker among Chinese-speaking players outside of mainland China.

The successful candidate will need to have a deep cultural understanding of Chinese-speaking communities and hands-on experience marketing to and engaging these audiences across international markets.

You will work across Chinese social media, digital marketing, CRM, affiliates, agents, ambassadors, partnerships, and community channels. You will coordinate with internal teams and external partners to launch campaigns, create culturally relevant content, and identify new ways to acquire and retain players. You will track performance and budgets, understand what is working and what is not, and adjust or scale campaigns accordingly. You will also monitor competitors, player trends, and emerging channels to continuously identify and execute new growth opportunities.

Duties and Responsibilities:

• Execute and optimize growth and engagement initiatives for Chinese-speaking audiences across international markets, with a focus on sustainably acquiring, engaging, and retaining customers in line with established budgets and targets.
• Work hands-on with internal marketing teams and processes across performance and channel marketing, digital marketing, agents and affiliates, SEO, PPC, and CRM, adapting campaigns for culturally relevant channels such as WeChat, Weibo, Douyin, RedNote, and other relevant platforms.
• Support the execution of marketing activities while navigating the regulatory requirements that apply across the different markets in which GGPoker operates.
• Coordinate with internal and external stakeholders, including international partners and regional marketing teams, to execute campaigns and initiatives effectively.
• Implement marketing plans and campaigns for Chinese-speaking audiences across available marketing and communication channels, including affiliates, ambassadors, community events, agents, and Chinese-language social media platforms.
• Work closely with content stakeholders to develop and execute creative concepts that are culturally relevant and contribute to long-term brand building and communication within the target audience.
• Work with the Business Development team to identify and execute growth opportunities involving agents, affiliates, resellers, partnerships, and payment solutions relevant to Chinese-speaking players.
• Support the planning, buying, and negotiation of media through direct relationships or media agencies, with a focus on channels relevant to the target audience.
• Work with the Data Analysis Team to track, analyze, and optimize marketing activities against budgets, targets, and relevant KPIs, incorporating cultural and market-specific insights into performance analysis.
• Maintain strong knowledge of the market by monitoring competitors, player behaviour, marketing trends, emerging channels, and the regulatory environment in key jurisdictions with significant Chinese-speaking player communities.
• Proactively identify new marketing opportunities, channels, partnerships, and campaign ideas, and help take them from research and concept through execution and performance review.

Requirements:

• 5+ years of hands-on marketing experience, ideally within global or international markets.
• Online poker industry acumen and strong knowledge of the Chinese poker landscape and player behaviour among Chinese-speaking communities outside Mainland China.
• Strong ability to execute, analyze, optimize, and report on marketing campaigns and KPIs.
• Fluency in Mandarin and/or Cantonese (written and spoken) is required.
• Experience working across digital marketing channels such as performance marketing, affiliates, CRM, SEO/PPC, social media, community marketing, or similar channels.
• Strong interpersonal and communication skills, with experience working collaboratively with international teams and stakeholders.
• Ability to work independently, take initiative, and move projects from idea to execution.
• Comfortable multitasking and working in a fast-paced environment across multiple markets and time zones.
• Familiarity with online casinos or gaming is a bonus, but not required.
• A passion for online gaming, including poker and sports betting - or at minimum a genuine interest in learning about them and knowledge of the online gaming industry.

Compensation:

• Annual salary and promotion review
• Max 75% bonus per annum
• Flexible benefits
• Commute coverage
• Endless snacks and beverages

We are an equal-opportunity employer and we are committed to building a diverse, inclusive, and welcoming workplace for all. NSUS is committed to providing a barrier-free work environment in concert with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. As such, NSUS will make accommodations available to applicants with disabilities upon request during the recruitment process.