CRM Specialist

Pala Interactive; Toronto; Hybrid; CAD 70,000 - 85,000; Full time

Benefits offered by this job

Casual dress

Company events

Dental care

Disability insurance

Extended health care

Life insurance

On-site childcare

On-site gym

On-site parking

Paid time off

RRSP match

Tuition reimbursement

Vision care

Job summary

Boyd Interactive is seeking a CRM Specialist to define and create engaging content across email, onsite content, push, and promotions. You will drive retention and player value using personalized campaigns and data-driven insights.

Reporting to the Director of CRM, you’ll build and test campaigns, collaborate with data analysts, and ensure compliance and deliverability across multiple channels. Hybrid work, 3 days in North York, ON.

Qualifications

• 2+ years’ hands-on experience in CRM email marketing, Lifecycle and/or marketing communications.
• Excellent written and verbal skills in English with strong attention to detail.
• iGaming experience is not required; however you should have a good understanding of how the iGaming industry works.
• An ability to think creatively and be proactive about coming up with ideas and new ways of working.
• Strong problem-solving skills and ability to take initiative, show a sense of urgency and willingness to learn.

Responsibilities

• Retain and improve retention and player value by delivering the best customer experience across life stages.
• Build, QA, and deploy campaigns with focus on quality, accuracy, and compliance.
• Monitor KPI performances and drive improvements.
• Technical setup and testing of promotional campaigns.
• Manage day-to-day content/appearance of website and apps.
• Create campaign visuals with Photoshop and Canva.
• Ensure mobile-responsive, visually appealing designs and deliverability.
• Conduct A/B tests to optimize email performance (subject lines, CTAs, content).
• Provide insights to improve emails and other channels.
• Collaborate with data analysts and CRM teams to leverage customer data for segmentation.
• Stay updated with email marketing best practices and regulatory requirements.

Skills

CRM email marketing

Lifecycle marketing

Marketing communications

Tools

Adobe Photoshop

Canva

Job description

THE COMPANY

Pala Interactive Canada Inc., operating as Boyd Interactive, is a full service real-money and social gaming technology provider and operator which caters to both B2C and B2B markets in Canada and the United States. Boyd Interactive offers a full spectrum of games, including casino, bingo, and poker, across all distribution channels (web, download, tablet & smartphone). Boyd Interactive has 150 employees in Toronto, New Jersey, California, and Texas.

Boyd Interactive’s strengths lie in its relentless focus on high-quality, high-functioning, immersive software platforms and the diverse employees supporting these initiatives, and with recent developments in legislation, the online gaming industry is poised for rapid growth.

Boyd Interactive is a wholly owned subsidiary of Boyd Gaming Corporation (NYSE – “BYD”).

OVERVIEW

Reporting to the Director of CRM, we areseekinga talented,creative,and tech-savvyCRMSpecialistto join our team.

Your primary responsibility will be to help define and create highly engaging contentutilizingall thechannels available through email, onsite content,push,andpromotions. Your technicalexpertiseand creative mindset will play a crucial role in delivering personalized and dynamic experiences to our customers focused on driving retention and player value.

Responsibilities

• Retain and improve the retention plus player value, by providing the best customer experience to our players throughout all life stages.

• Build,QA,and deploy campaigns with a strong focus on quality, accuracy, and compliance.

• Monitor KPI performances and work towardsimprovements.

• The technical setup and testing of promotionalcampaigns

• Managing the day-to-day content/appearance of our website and apps.

• Keen eye for marketing designsand creating images for use within our campaigns through Adobe Photoshop and Canva

• Ensuring builds are mobile-responsive, visually appealing, andoptimizedfor deliverability.

• Conducting A/B tests tooptimizeemail performance, including subject lines, calls to action, and content variations.

• Providing insights and recommendations for improving emails and other content channels.

• Collaborating with data analysts and CRM teams toleveragecustomer data for segmentation and personalization.

• Staying up to date with email marketing best practices, industry trends, and emerging technologies to drive innovation and improve results.

• Ensure that we adhere to all the regulatory requirements and remain compliant with all our communication

THE CANDIDATE

What we are looking for:

• Customer-centric andPride inDelivery: Careaboutwhatgets delivered in terms of quality,effectivenessand accuracyfor our players.

• GrowthMindset: This means speed to delivery and value. Fail and learn fast. Find new opportunities in the numbers, results, and competitors.

• Support theTeam:We need people who can and will jump into the breach whererequiredto support their colleagues.

• Measurement-focused: Wake up every day wanting to understand campaign,marketand company performance.

• HaveAmbition:We want to work hard, move fast, challengeconventions,and drive real, measurable growth.

• HaveFun:We want this to bea great placeto work, with a common purpose, mutualsupportand exciting opportunities.

EssentialQualifications

• 2+ years’ hands-on experience in CRM emailmarketing,Lifecycleand/or marketing communications

• Excellent written and verbal skills in English with strong attention to detail.

• iGaming experience is notrequired;however,you should have a good understanding of how the iGaming industry works.

• An ability to think creatively and be proactive aboutcoming up withideas and new ways of working. Not afraid to challenge the status quo.

• Strong problem-solving skills and ability to take initiative, show a sense of urgency and willingness to learn.

Job Type: Full-time, Permanent

Salary: 70K - 85K

Benefits

• Casual dress

• Company events

• Dental care

• Disability insurance

• Extended health care

• Life insurance

• On-site childcare

• On-site gym

• On-site parking

• Paid time off

• RRSP match

• Tuition reimbursement

• Vision care

Work location: Hybrid Remote - 3 days per week in North York, ON M2J 5B5

Required Qualifications

This is not a remote position. Are you comfortable working on a hybrid basis at the office 3 days per week?

Boyd Interactive will comply with our privacy obligations regarding your personal information throughout the recruitment and hiring process.

In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Boyd Interactive will provide accommodation throughout the recruitment and selection process to individuals with disabilities as required