Sr. Digital Marketing Associate

BetMGM

Toronto

Hybrid

CAD 48,000 - 61,000

Full time

8 days ago

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Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

RRSP/TFSA/DPSP

Professional development reimbursement

Employee resource groups

Swag & ticket giveaways

Job summary

BetMGM in Canada is seeking a Sr. Digital Marketing Associate to oversee the production of digital assets and manage delivery through internal workflows.

You will report to the Director of Digital Marketing and work with our marketing team, stakeholders and agency partners across BetMGM Sports, Casino, Poker, and more. You will drive the delivery of campaigns, analyze performance, and refine strategies with a strong emphasis on data-driven decision making.

Qualifications

3+ years of experience in digital marketing with a focus on growth marketing.
Bachelor’s Degree.
Demonstrates an excess of attention to detail and meticulous organizational skills.
Background in user acquisition and data-oriented experience in various analytics tools such as Google Analytics.
Experience executing paid digital campaigns on platforms including Google, Meta, Twitter and Snapchat.
Strong understanding of the digital marketing ecosystem including advanced knowledge in the display, video, programmatic and CTV landscape.
An understanding of Sports, Sports Betting, and iGaming landscapes.
Ability to multitask and oversee several projects simultaneously.
Strong communication skills and ability to manage timelines across teams.

Responsibilities

Initiate and manage delivery of digital marketing projects by creating briefs for our creative team and distributing finished assets.
Contribute to high-level digital acquisition strategy across paid social, PPC and display.
Collaborate with paid digital partners to ensure campaign best practices are followed.
Tailor digital marketing strategy based on product and market insights.
Support Brand & Acquisition teams in asset ideation for campaigns featuring ambassadors.
Coordinate with BI, Promotions, Partnerships and CRM to optimize acquisition and retention.

Skills

Growth marketing

Attention to detail

Multi-tasking

Strong communication

Experience in large organizations

Education

Bachelor’s Degree

Tools

Google Analytics

Job description

Discover What’s Possible at BetMGM

Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We’re a brand with technology at our hearts and the most driven and focused talent in the business.

As a valued team member, we’re committed to giving you the resources and support you need to thrive. Our benefits and perks include:

Medical, Dental, Vision, Life, and Disability Insurance
Registered Retirement Savings Plan (RRSP), Tax Free Savings Account (TFSA), and Deferred Profit Sharing Plan (DPSP)
Professional development reimbursement and ongoing skills training opportunities
Employee resource groups
Swag, ticket giveaways, and more!

At BetMGM, we recognize that every individual plays a meaningful role in our success. That’s why we’re committed to building a respectful, inclusive workplace. It’s the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win.

The Opportunity

This posting is for an open role at BetMGM.

We are seeking a Sr. Digital Marketing Associate who will be responsible for key digital marketing functions including, but not limited to, overseeing the production of digital marketing assets through internal workflows. Reporting to the Director of Digital Marketing, and working alongside the digital marketing team, internal stakeholders, and our digital agency, the ideal candidate will manage the delivery and execution of key digital marketing functions across all BetMGM digital products including, but not limited to, BetMGM Sports, BetMGM Casino, BetMGM Poker, and Wheel of Fortune Online Casino.

This role is partially remote with some in person days required in our Toronto, Ontario office.

About the Role

This posting is for an open role at BetMGM.

This role is partially remote with some in person days required in our Toronto, Ontario office.

Responsibilities

Initiate and manage delivery of digital marketing projects by creating briefs for our creative team, gathering creative feedback and approvals, and distributing finished assets for deployment.
Contribute to high-level digital acquisition strategy for BetMGM products across all paid social platforms, PPC and display
Work with BetMGM’s paid digital partners including Google, Meta, Twitter & Snapchat to ensure campaign best practices are being met
Work closely with internal teams to understand business objectives per product and market, and use those insights to tailor digital marketing strategy
Support larger Brand & Acquisition team in all asset ideation and creation pertaining to new brand and digital campaigns featuring BetMGM’s stack of ambassadors
Collaborate with teams across the BetMGM organization including, but not limited to, Business Intelligence, Promotions, Partnerships and CRM to optimize digital acquisition and retention strategy
Interpret data through multiple analytics and reporting tools and deliver insightful analysis and recommendations
Utilize strong analytical ability to help evaluate performance of campaigns
Remain well-informed on competitor offerings/creative to help guide paid digital strategy
Must be able to stand or sit and operate computers and other technological devices for extended periods of time.

What You Bring to the Team

3+ years of experience in digital marketing with a focus on growth marketing
Bachelor’s Degree
Demonstrates an excess of attention to detail and meticulous organizational skills
Background in user acquisition and data-oriented experience in various analytics tools such as Google Analytics
Experience executing paid digital campaigns on platforms including, but not limited to Google, Meta, Twitter and Snapchat
Strong understanding of the digital marketing ecosystem including advanced knowledge in the display, video, programmatic and CTV landscape
A thorough understanding of the Sports, Sports Betting, and iGaming landscapes
An ability to remain focused and multi-task, overseeing several different projects at any given time
Strong communication skills and the ability to effectively manage timelines and priority of projects over several internal teams
Flexibility with working hours and the willingness to work evenings, weekends and public holidays in line with company requirements
Experience working in large organizations, coordinating and liaising with multiple departments and stakeholders
Good communication, analytics, project management, writing and organizational skills
Proactively leverages data-driven insights to explore areas of opportunity within the marketing ecosystem.

Thecompensationfor this position isexpected to bein the rangeof$35.38 to $44.23, includinghourly wages, bonus, vacation pay, and statutory entitlements.Actual pay will bedeterminedbased on experience and other job-related factorspermittedby law.Factors which may affect starting pay within this range may include skills, education,experienceand other qualifications of the successful candidate. This position is eligible for participation in a performance-based bonus plan.

It is a condition of employment in this position that the employee is and remains lawfully eligible to work in Canada.

Gaming Compliance & Licensing Requirements

As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.

In addition, candidates must comply with and support BetMGM’s responsible gambling policies, procedures, and initiatives.

About BetMGM

BetMGM is revolutionizing sports betting and online gaming in the United States and Canada. We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Casino, BetMGM Sportsbook, Borgata Online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.

BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants.

BetMGM welcomes and encourages applications for people with disabilities. Accommodations are available on request for job applicants and candidates taking part in all aspects of the recruitment and selection process. Please contact leaves@betmgm.com if you need accessibility accommodation during the application process.

This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.

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