Specialist, Marketing

Chances Maple Ridge; Richmond; On-site; CAD 62,000 - 85,000; Full time

Benefits offered by this job

Extended health benefits

Paid wellness days

RRSP matching up to 4%

Three weeks of vacation

Job summary

Lahal Casino Management is seeking a creative marketing professional to drive site-level promotions, campaigns and content across River Rock, Casino Vancouver, Chances Maple Ridge and other properties. The role emphasizes events, digital marketing, social media, and guest-centric storytelling in a fast-paced hospitality environment.

You will collaborate with operations, sales, theatre, and hotel teams; manage calendars, assets, and brand voice while ensuring compliance and confidentiality.

Qualifications

• Post-secondary education in marketing, communications, business administration or suitable mix.
• Minimum 3 years marketing experience; gaming/hospitality asset.
• Detail-oriented with multitasking ability.
• Experience planning and executing events and promotional campaigns.
• Proficient in MS Word, Excel, PowerPoint, WordPress.
• Familiar with email marketing platforms and digital asset management tools.
• Experience across social media channels; Hootsuite is a plus.
• Strong interpersonal skills; reliable transportation; travel flexibility.
• Serving It Right certificate and Gaming License eligibility are required.

Responsibilities

• Creates, coordinates and executes promotions and events at the site level.
• Executes F&B marketing campaigns including seasonal menu changes and restaurant promotions.
• Assists in content calendar development and social media updates for casino and hospitality.
• Contributes to website content, email marketing and digital signage.
• Educates site on promotions to maximize awareness and participation.
• Maintains marketing collateral at the site level (digital and static).
• Works with operations on analytics and recap reports of marketing activities.
• Drafts promotional guidelines and briefs for campaigns.
• Coordinates creative with designers for direct and email marketing, events on/off site.
• Develops strategies to leverage loyalty programs and Encore/VIP programs.
• Provides onsite hosting and support for major promotions and live events.
• Liaises with operations, sales, theatre, hotel and senior leadership on marketing initiatives.
• Builds relationships with guests, vendors and regulators; ensures licensing compliance.
• Performs other duties as assigned.

Skills

Microsoft Word

Excel

PowerPoint

WordPress

CRM platforms

Email marketing

Social media management

Hootsuite

Digital content

MS Office

Education

Post-secondary education in marketing/communications/business

Serving It Right certificate

Gaming License Eligibility

Tools

WordPress

CRM platforms

Email marketing tools

Digital asset management tools

Job description

Salary Range: $62,000.00 To $85,000.00 Annually

Key Accountabilities

• Creates, coordinates and executes promotions and events at the site level as directed.
• Execute F&B marketing campaigns including seasonal menu changes and restaurant promotions.
• Assists in developing and coordinating the content calendar and communication updates within social media channels for casino and hospitality.
• Digital Content Support — Contribute to website content creation, email marketing, and digital signage, maintaining accuracy and brand voice.
• Educates and executes site communication for promotions and events in order to maximize awareness and participation from team members and guests.
• Maintains up-to-date marketing collateral at the site level (digital and static).
• Works with Operations on recap reports on site marketing activities and promotions using analytics.
• Maintains the site promotional calendars; drafts promotional guidelines for team members, contest conditions and creative briefs.
• Assists with and coordinates creative with a graphic designer for direct and email marketing, events, food and beverage, entertainment, hotel, and events on and off site.
• Assists in developing strategies to leverage and maximize loyalty program(s), including Encore Rewards and the VIP Program.
• Provide onsite hosting, coordination, and execution support for major casino promotions, slot tournaments, and live entertainment events.
• Liaises with the operations, sales, and the theatre team(s) in support of shared marketing initiatives.
• Develops and cultivates strong working relationships with all stakeholders: guests, ownership, team members, vendors and regulators.
• Ensures compliance with licensing laws, health and safety and other statutory regulations.
• Performs other duties as assigned or directed.

E Education & Qualifications

• Post-Secondary education in marketing, communications, business administration or suitable combination of education and experience required.
• Minimum 3 years of marketing experience; gaming and/or hospitality experience an asset
• Detail-oriented with the ability to multitask.
• Experience in planning and implementing events; proven track record in developing and implementing promotional and advertising plans.
• Proficiency in Microsoft Word, Excel, Power Point, WordPress.
• Familiar with email marketing platforms and digital marketing asset management tools is an asset.
• Experience and knowledge within all social media channels; (Hootsuite or similar is an asset).
• Exceptional interpersonal skills.
• Must have reliable transportation and flexibility to travel between assigned properties.
• Serving It Right certificate required.
• A willingness to learn, develop and achieve new skills for personal and professional development.
• Gaming License Eligibility — Ability to obtain and maintain a Gaming Worker License through IGCO.

Who You Are

You are a creative marketing professional who thrives on shaping compelling stories, elevating brand presence, and delivering polished, guest‑focused communications. Whether your background comes from hospitality, gaming, entertainment, or a fast‑paced marketing environment, you bring strong communication skills, sound judgment, and a refined, detail‑driven mindset to every project you touch.

You excel in high‑volume environments where priorities shift quickly, and you adapt with professionalism, warmth, and a calm, solutions‑oriented approach. You’re comfortable managing multiple deadlines, coordinating with diverse teams, and ensuring every deliverable reflects accuracy, brand alignment, and strategic intent.

You’re tech savvy with MS Office and familiar with CRM, digital marketing, or content management platforms. You collaborate effectively with individuals at all levels of the organization — from Player Development and Gaming Operations to Hotel, F&B, and senior leadership — ensuring marketing initiatives are executed seamlessly and with polish.

Above all, you are a brand ambassador who understands the importance of confidentiality, professionalism, and guest‑centric storytelling in a dynamic casino environment.

Total Rewards

We offer a comprehensive Total Rewards package designed to support your well‑being, growth, and long‑term success. The successful candidate will receive extended health benefits starting immediately, paid wellness days, and a company‑matching RRSP program up to 4% to help you plan for the future. This role also includes three weeks of annual vacation to start, supporting work–life balance in a dynamic casino environment.

Compensation for this position is based on experience, with a salary range of $62,000–$85,000. This position is also eligible for a company bonus program tied to overall organizational performance.

This position operates within a dynamic marketing schedule, with flexibility required during daytime hours and promotional events as needed. The role is primarily office‑based, supporting marketing initiatives at all Lahal Casino Management properties including, River Rock Casino Resort, Casino Vancouver, Chances Maple Ridge, Elements Casino Victoria and Casino Nanaimo.

Team members work in a fast‑moving, deadline‑driven environment, coordinating with cross‑functional teams and managing multiple priorities to ensure all marketing materials, campaigns, and communications are accurate, polished, and aligned with brand standards. While not floor‑based, the role may occasionally require on‑site support for campaign launches, entertainment programming, or content capture.

The environment is collaborative and creative, requiring strong organization, confidentiality, and adaptability as marketing needs shift across two high‑energy properties.

Our Companies are committed to fostering a diverse, equitable, and inclusive workplace and welcome applications from all qualified candidates. Accommodation is available throughout the recruitment and selection process. Candidates requiring accommodation are encouraged to advise us at any stage of the process.

We thank all applicants for their interest; however, only those selected for further consideration will be contacted.