Marketing Specialist

ZayZoon; Winnipeg; Remote; CAD 55,000 - 75,000; Full time

Job summary

ZayZoon, a leader in employee financial wellness, is seeking a Marketing Specialist to enhance its presence in Canada. You will design integrated marketing campaigns, create targeted content, and manage events that help engage and retain clients while analyzing performance metrics to optimize efforts.

Benefits

Flexible Time Off

Instant Benefits on day one

Inclusive parental leave top-up

Qualifications

• 3+ years of experience executing marketing campaigns.
• Proficient in creating and adapting content for Canadian audiences.
• Experience with CRM and marketing automation platforms.

Responsibilities

• Plan and execute marketing campaigns to generate qualified pipeline.
• Develop compelling content that resonates with Canadian audiences.
• Support and manage field marketing programs and events.

Skills

Multi-channel marketing campaigns

Content creation and adaptation

Marketing performance data analysis

Field marketing initiatives

Marketing automation platforms

Tools

HubSpot

Salesforce

Job description

Who We Are

At ZayZoon, we are on a mission to save 10 million hardworking employees 10 billion dollars. We’ve created a financial empowerment platform that helps businesses of all sizes make a big impact on employee financial wellness.

We offer a variety of financial wellness services, like earned wage access, that allows employees to access their earned wages ahead of payday. With 74% of ZayZoon customers reporting reduced financial stress, we know our solutions help lead to happier and more productive employees.

ZayZoon was also recognized for its growth in the 2024 Deloitte Technology Fast 500 and top-10 growth companies in Canada by CIX awards. Our recent funding extension has raised our Series B funding round to nearly $50 million USD

Join us in shaping the future of employee financial wellness and building services that address the immediate needs of today's employees.

About The Role

ZayZoon is looking for a Marketing Specialist who’s excited to roll up their sleeves and help grow ZayZoon’s presence in the Canadian market. From running webinars and field events to crafting content that resonates, you’ll play a key role in connecting with our audience and driving real results. You’ll have the chance to work on meaningful projects that actually get seen and used.

Your Impact

• Plan, execute, and optimize integrated marketing campaigns (including webinars, paid digital, email, and social) to drive demand and generate qualified pipeline for the Canadian market.
• Develop and localize compelling content (blogs, case studies, white papers, sales resources) that resonates with Canadian audiences and supports the buyer journey across industries.
• Support the execution of field marketing programs and in-person events, including pre-event promotion, logistics coordination, and post-event follow-up.
• Track and report on marketing performance metrics, providing actionable insights to optimize future campaigns and demonstrate marketing-sourced and influenced revenue.
• Collaborate cross-functionally with Sales, Partner, and Product teams to align marketing efforts with go-to-market priorities, territory needs, and customer engagement strategies.
• Manage and update website content in collaboration with internal teams to ensure the Canadian website experience reflects regional positioning and is optimized for conversion.
• Assist in the development of targeted nurture journeys and lifecycle marketing initiatives for prospects and customers in Canada to drive engagement and retention.
• Maintain and extend brand consistency across all Canadian marketing touch points to elevate ZayZoon’s presence as a market leader.
  
  

You Bring

• 3+ years of experience executing multi-channel marketing campaigns, including digital (paid and organic), email, and event-based programs.
• Proficiency in creating and adapting marketing content across formats like blogs, case studies, sales enablement assets, and social media — with an understanding of tone and localization for Canadian audiences.
• Working knowledge of marketing automation and CRM platforms (e.g. HubSpot, Salesforce) to build, launch, and report on campaigns.
• Ability to interpret marketing performance data and translate insights into clear recommendations to improve campaign effectiveness.
• Experience supporting or managing field marketing initiatives, such as trade shows, community events, or partner activations.
• Working knowledge and willingness to experiment, effectively utilizing AI to test assumptions, and expand or enhance our marketing and GTM efforts.
  
  

Research shows that while men apply to jobs when they meet an average of 60% of listed criteria, women and other marginalized folks tend to only apply when they check every box. Think you have what it takes, but not sure you check every box? Apply to the role anyways. We’d love to talk and determine together whether you could be a great fit!

Why You’ll Love Working At ZayZoon

• Permanently Remote: Work from a desk, a coffee shop, or in the great outdoors - our jobs are fully remote, forever
• Flexible Time Off: Whether it's a longer vacation to explore new horizons, a series of short breaks for regular rejuvenation, or stepping away for a new level of mastery in a skillset – our “You-do-You” time off program caters to the diverse and evolving lifestyles of our team with a maximum of 6 weeks vacation
• Instant Benefits: All full-time employees get access to medical, vision, and dental benefits from their very first day including increased mental health coverage and a wellness stipend
• Plus: Inclusive parental leave top-up, earned wage access, real time market data for salaries, a supportive culture for lifelong learners and more
  
  

What You Can Expect From Us

Every application will be reviewed by our team - we're committed to giving each application the attention it deserves because we know how important this step is for you. We want to make sure you're always in the loop and will respond to every application.

So go ahead and hit that apply button with confidence, knowing that we’re here for you every step of the way! We can't wait to hear from you.