Marketing Specialist

ODRA Road Sweepers; Calgary; Remote; CAD 64,000 - 75,000; Full time

Job summary

A leading company in industrial equipment is seeking a detail-oriented Marketing Specialist to join their entrepreneurial team. This role involves supporting the execution of marketing activities including content creation, campaign coordination, and event organization. If you have 1-3 years of experience in marketing and thrive in a fast-paced B2B environment, this position offers not only growth opportunities but also the potential for a rewarding career in a high-demand niche.

Benefits

Exposure to a variety of marketing activities

Growth opportunities

Impactful work in an entrepreneurial team

Qualifications

• 1-3 years of experience in a marketing role.
• Strong attention to detail and ability to manage multiple priorities.
• Experience in industrial, construction, or B2B industries is a strong asset.

Responsibilities

• Assist in the creation and distribution of marketing materials.
• Support lead generation through online ads and email campaigns.
• Organize logistics for trade shows and other events.

Skills

Attention to detail

Written communication

Digital marketing tools

Project management

Education

Post-secondary education in Marketing, Communications, or Business

Tools

Microsoft Office

Canva

Photoshop

Video Editing tools

Job description

Marketing Specialist – ODRA Sweepers

Location: Calgary, AB (Remote)

Reports to: Marketing Manager

Position Overview:

ODRA Sweepers is seeking a detail-oriented and proactive Marketing Specialist to assist with the execution of marketing activities. This role will support the Marketing Manager with content updates, campaign coordination, sales material creation, and event organization. The ideal candidate thrives in a fast-paced, hands-on environment and has a passion for B2B marketing.

Key Responsibilities:

• Assist in the creation, editing, and distribution of marketing materials (brochures, spec sheets, case studies, digital ads, social media posts, audio and video).
• Help maintain and update the company website.
• Support lead generation efforts through email campaigns, online ads, and other channels.
• Organize logistics for trade shows, conventions, and other events (booth prep, materials shipping, vendor coordination).
• Coordinate social media postings under the guidance of the Marketing Manager.
• Track marketing expenses and support the preparation of marketing reports (campaign tracking, lead tracking, event ROI).
• Maintain and update marketing asset libraries (photos, videos, templates).
• Assist with internal communication initiatives.
• Perform other marketing tasks as assigned.

Qualifications:

• 1–3 years of experience in a marketing role.
• Post-secondary education in Marketing, Communications, Business, or a related field is required.
• Strong attention to detail and ability to manage multiple priorities.
• Excellent written communication skills for content updates and social media posts.
• 1-3 years’ experience with digital marketing tools (email platforms, CRM understanding, CMS website editing).
• Proficiency in Microsoft Office (Word, PowerPoint, Excel); and platforms or software similar to Canva, and/or Photoshop.
• 1-3 years’ experience with Video Editing tools
• Ability to work independently while taking direction from the Marketing Manager.
• Experience in industrial, construction, heavy equipment, or B2B industries is a strong asset.

Why Join ODRA:

• Be part of a growing, entrepreneurial team with real impact.
• Exposure to a wide variety of marketing activities and growth opportunities.
• Opportunity to build experience in industrial equipment marketing — a high-demand career niche.
• Salary range of: $64,000 – $75,000 depending on skills, experience and education.