Marketing Specialist

ARAG Legal Solutions Inc. (Canada); Toronto; Hybrid; CAD 90,000 - 95,000; Full time

Job summary

ARAG Legal Solutions Inc. is seeking a Marketing Specialist to develop and execute integrated marketing initiatives that raise awareness of legal expense insurance. The ideal candidate will possess strong communication skills, a marketing background, and be comfortable collaborating in a fast-paced environment. This position offers the opportunity to manage campaigns across print and digital platforms while contributing to strategic marketing projects.

Benefits

Competitive Base Salary including annual bonus plan

Generous Employer Paid Benefits Plan

RSP matching

Fitness Credit

Qualifications

• 3–5 years of progressive marketing experience, ideally in insurance or financial services.
• Exceptional written and verbal communication skills.
• Demonstrated experience in campaign development and digital marketing execution.

Responsibilities

• Develop and execute marketing plans and campaigns across multiple channels.
• Track and report on marketing campaign performance using analytical tools.
• Manage SEO strategies and support digital engagement efforts.

Skills

Communication

Digital Marketing

SEO

Content Creation

Analytical Thinking

Education

Post-secondary education in Marketing, Communications, Journalism, Business, or a related field

Tools

Google Analytics

CRM platforms

Adobe InDesign

Photoshop

Job description

Join to apply for the Marketing Specialist role at ARAG Legal Solutions Inc. (Canada)

Join to apply for the Marketing Specialist role at ARAG Legal Solutions Inc. (Canada)

Reporting to the Communications, Marketing and Public Relations Manager, the Marketing Specialist will play a key role in supporting and executing integrated marketing initiatives that promote awareness of legal expense insurance. This role is ideal for a marketing professional who is eager to take ownership of product knowledge, support strategic initiatives, and contribute to both the execution and evolution of integrated marketing efforts.

What will you do?

• Develop a deep understanding of our product offerings and ensure messaging is accurate, impactful, and aligned across all channels.
• Assist in the development and execution of marketing plans and campaigns, spanning print, digital, events, and public relations.
• Lead or support the development of high-quality proposals, presentations, and business development materials.
• Design and produce marketing collateral, sales tools, and educational materials that reflect brand standards and resonate with target audiences.
• Manage SEO strategies and support broader digital engagement efforts including email and social campaigns.
• Track, analyze, and report on marketing campaign performance and KPIs using tools such as Google Analytics, CRM dashboards, and internal reporting systems.
• Coordinate with vendors, internal teams, and external partners to ensure timely execution of campaigns and events.
• Support the planning and promotion of webinars and training programs.
• Serve as a proactive contributor to the Marketing team, taking initiative on assigned projects and offering solutions.
  
  

About You

• Post-secondary education in Marketing, Communications, Journalism, Business, or a related field.
• 3–5 years of progressive marketing experience, preferred but not required in insurance, financial services, or a regulated industry.
• Exceptional communication skills, both written and verbal, with a keen eye for detail and tone; solid writing/editing skills for short- and long-form content, ideally in both English and French.
• Demonstrated experience in campaign development, content creation, and digital marketing execution.
• Experience collaborating with internal stakeholders (e.g. sales, product, legal).
• Confidence to manage requests independently without frequent direction.
• Ability to apply brand guidelines consistently.
• Excellent proficiency with design tools:
• Adobe InDesign is a must
• Illustrator, Photoshop, and Premiere Pro; preferred but not required
• Proficiency with CRM platforms, email marketing systems, and web content management.
• Strong analytical mindset with experience using tools such as Google Analytics, Meta Ads Manager, and CRM dashboards to inform marketing strategy.
• Adept at managing multiple priorities, meeting deadlines, and delivering high-quality results with minimal supervision.
• Creative thinker with an eye for design and a passion for innovation in marketing.
• Collaborative, team-oriented, and comfortable working in a fast-paced, evolving environment.
  

We Offer

• Competitive Base Salary including annual bonus plan
• Generous Employer Paid Benefits Plan, including RSP matching & Fitness Credit
• Location is a combination of remote work from home and from our head office in the heart of Toronto’s Financial District
  
  

For more information about ARAG Canada please visit: www.arag.ca/en/

We are an Equal Opportunity Employer

ARAG Legal Solutions Inc., are proud to be an equal opportunity workplace and employer. We are committed to equal employment opportunity regardless of citizenship, race, place of origin, ethnic origin, colour, ancestry, disability, age, creed, sex/pregnancy, family status, marital status, sexual orientation, gender identity, gender expression, receipt of public assistance (in housing) and record of offences (in employment) as outlined by the Ontario Human Rights Code.

ARAG Services Corporation is committed to providing employment in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Any assessments and selection materials or processes used during the recruitment process will be available in an accessible format to applicants with disabilities, upon request. If contacted for an interview, please advise the Human Resources Manager if you require disability-related accommodation.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Insurance

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