Marketing Specialist

CANA PLUS INC; Toronto; On-site; CAD 55,000 - 75,000; Full time

Job summary

CANA PLUS INC, located in Toronto, ON, is seeking a full-time Marketing Specialist to enhance its private label and natural food product offerings. Key responsibilities include executing marketing campaigns, coordinating promotional activities, and conducting market research to support brand positioning in retail and wholesale channels.

The ideal candidate should possess strong communication skills, experience in market research, and a degree in Marketing or related field. This role offers a dynamic work environment focused on quality and growth.

Qualifications

• Strong written and verbal communication skills with cross-functional collaboration.
• Experience in data gathering and trend analysis for market research.
• Ability to support account growth and contribute to customer service.

Responsibilities

• Develop and execute marketing campaigns for product offerings.
• Coordinate promotional activities and support brand positioning.
• Conduct market research and analyze customer insights.

Skills

Communication skills

Market Research skills

Sales and Customer Service skills

Marketing Strategy skills

Digital marketing tools proficiency

Organizational and project management skills

Education

Post-secondary degree or diploma in Marketing, Business, Communications, or related field

Job description

Company Description

CANA PLUS INC is a Canadian private label and food manufacturing company specializing in natural foods, herbs, spices, teas, and specialty products. The company provides end-to-end solutions, including product development, sourcing, manufacturing, packaging, labeling, and co‑packing services for retailers, distributors, and emerging brands across North America. CANA PLUS INC focuses on delivering premium quality products driven by innovation, reliability, and long-term partnerships. The organization supports retail and wholesale clients with customized private label manufacturing and natural food product solutions. Team members join a collaborative environment that values quality, service, and sustainable business growth.

Role Description

The Marketing Specialist is a full-time on-site role based in Toronto, ON, responsible for supporting the growth of CANA PLUS INC’s private label and natural food product offerings. This role involves developing and executing marketing campaigns, coordinating promotional activities, and supporting brand positioning across retail and wholesale channels. Daily tasks include conducting market research, analyzing customer and competitor insights, creating marketing materials, and collaborating with sales and operations teams to align marketing initiatives with business goals. The Marketing Specialist will manage digital and traditional marketing channels, assist with trade show and event planning, and monitor campaign performance to optimize results. The role also includes maintaining strong relationships with customers and partners and ensuring consistent messaging that reflects the company’s values and mission.

Qualifications

• Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to collaborate with cross‑functional teams.
• Candidates should possess Market Research skills, including data gathering, trend analysis, and identifying opportunities in retail, wholesale, and natural food segments.
• Candidates should possess Sales and Customer Service skills to support account growth, respond to client inquiries, and contribute to positive customer experiences.
• Candidates should possess Marketing Strategy skills, including planning campaigns, positioning products, and aligning initiatives with business objectives.
• Relevant skills such as proficiency with digital marketing tools and social media platforms, experience in FMCG or food manufacturing, and strong organizational and project management abilities are beneficial.
• A post‑secondary degree or diploma in Marketing, Business, Communications, or a related field, along with prior experience in a marketing or brand support role, is preferred.