Marketing Specialist

Sailun Tire Americas; Mississauga; On-site; CAD 52,000 - 70,000; Full time

Job summary

Sailun Tire Americas is seeking a Marketing Specialist in Mississauga to support multi-channel campaigns across North America. You’ll analyze performance, research trends, and develop assets like catalogues and presentations for sales teams and customers.

You will collaborate with agencies on B2B/B2C campaigns, manage marketing materials, and help refine targeting using market data. Travel up to 20% in USA/Canada may be required.

Qualifications

• Bachelor’s degree in Business or Marketing.
• 2+ years of experience in auto or consumer goods environments.
• Experience with Adobe InDesign, Illustrator, Photoshop, Canva.
• Proficiency in Excel and PowerPoint.
• Ability to collaborate cross-functionally and meet deadlines.

Responsibilities

• Support execution of marketing campaigns across digital and traditional channels in North America.
• Analyze campaign performance and research market trends to guide targeting.
• Develop marketing assets such as catalogues and presentations for sales teams and customers.
• Partner with agencies to plan and implement B2B and B2C campaigns.
• Create high-quality marketing materials and visuals to reinforce brand messaging.
• Support account-based marketing initiatives and assist with event materials.

Skills

Brand marketing experience

Digital marketing

Cross-functional collaboration

Project management

Education

Bachelor’s degree in Business or Marketing

Tools

Adobe InDesign

Illustrator

Photoshop

Canva

Google Ads

Meta Business Suite

Email marketing software

Microsoft Excel

PowerPoint

Monday.com

Asana

ClickUp

Job description

Company Name – Sailun Tire Americas

Position Reporting To – Sr. Marketing Manager

The Role

The Marketing Specialist is responsible for supporting the execution of marketing campaigns across various digital and traditional marketing channels in North America. This role will also require an analytical mind to conduct campaign analysis and research market trends across the tire and auto category, as well as other relevant industries, to inform and support targeting and segmentation strategies. The Marketing Specialist will also play a leading role in developing marketing assets such as catalogues and presentations to support the sales teams and our customers.

What You’ll Do

• Support the Brand Marketing Manager across various campaigns in North America to build brand awareness at the B2B and B2C levels and drive sales via various digital and traditional marketing channels.
• Partner with external agencies to plan and implement B2B and B2C campaigns, overseeing tactical execution.
• Develop and manage B2B marketing materials (e.g., catalogues, brochures, booklets) while ensuring adherence to brand guidelines.
• Design and produce high-quality marketing assets, including graphics and visual materials, to support campaign objectives and enhance brand messaging.
• Utilize marketing monitoring platforms, campaign data, and market research to refine targeting and segmentation strategies for the target market.
• Plan, execute, and evaluate account-based marketing initiatives focused on category growth and promoting STA brands.
• Oversee the invoicing process for STA programs.
• Support the sales team in developing materials, presentations and other marketing communications for launches, campaigns and other product and service marketing efforts as well as sales meetings, tradeshows, and events.

Core Competencies

• Proven brand marketing experience with a strong understanding of creative implementation and brand consistency.
• Proficiency in digital marketing tools and platforms, including Google Ads, Meta Business Suite, and email marketing software.
• Exceptional judgement and problem-solving skills, including negotiation and conflict resolution.
• Ability to make decisions in a changing environment and anticipate future needs and trends and pivot quickly as priorities change.
• Proficiency in project management tools (ie. Monday.com, Asana, ClickUp etc.) is highly preferred and familiarity with these platforms is an asset
• Energetic, flexible, collaborative and proactive working cross functionally.
• Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with various cross-functional teams.

Your Background

• A Bachelor’s degree or post-graduate degree in Business or Marketing
• 2+ years of business experience with emphasis on knowledge and insight management within a top tier auto or packaged goods/consumer products environment.
• Experience with Adobe InDesign, Illustrator, Photoshop, Canva.
• Comfortable across the Microsoft Office Suite – Experience with Excel and Powerpoint required.
• Results-driven and proactive in suggesting innovative ideas.

Travel

• Up to 20% of travel – Majority in USA and Canada