Marketing Specialist

Binary Stream Software Inc.; Burnaby; On-site; CAD 71,000 - 85,000; Full time

Benefits offered by this job

Paid vacation

Health benefits

Development funds

RRSP and stock options

Annual bonus

Job summary

Binary Stream Software Inc. in Burnaby, BC, is seeking a Marketing Specialist to drive B2B digital campaigns, events, and partner marketing efforts.

You will execute programs end-to-end, track results in HubSpot, and collaborate across the marketing team to keep campaigns moving. You bring 3+ years in digital marketing for B2B SaaS, familiarity with marketing automation and CRM systems, and a data-driven mindset for dashboards and performance metrics.

Qualifications

• 3+ years of experience in digital marketing in a B2B role.
• Experience in a B2B SaaS or tech company environment.
• Experience supporting campaign execution across multiple channels (digital, email, events).
• Familiarity with HubSpot or a similar marketing automation platform, and CRM systems.
• Experience planning or executing trade shows, events, or webinars.
• Comfortable working with data, dashboards, and performance metrics.
• Strong attention to detail and ability to manage multiple priorities.

Responsibilities

• Support execution of marketing campaigns across the team, coordinating timelines, assets, and channel setup.
• Support execution of partner and co-marketing campaigns, from setup through reporting.
• Build and deploy marketing emails that support campaigns, events, and nurture programs.
• Own coordination and execution of trade shows and events from planning through follow-up, including logistics, booth activation, and on-site presence.
• Contribute to dashboards and reports across HubSpot, CRM, and paid platforms.
• Help manage HubSpot campaign setup, segmentation, and workflows in support of team-wide programs.
• Support lead routing and data consistency in partnership with Sales Operations.

Skills

Campaign execution

HubSpot familiarity

Data analytics

Attention to detail

Team collaboration

Multitasking

Tools

HubSpot

CRM systems

ERP / Microsoft Dynamics

Job description

Binary Stream is an award-winning ISV and SaaS company with over 25 years of experience delivering solutions built for Microsoft Dynamics. We are proud to be recognized as one of BC’s Top Employers for the second year in a row and one of Canada’s Top Small & Medium Employers for the third-year running.

With a global team and thousands of customers worldwide, we continue to grow while staying focused on what matters most, our people, our culture, and the impact of the work we do. We are a collaborative, inclusive team guided by our core values of Team, Innovation, and Growth.

Position Summary

We are looking for a Marketing Specialist to join our Marketing team and help drive new customer acquisition and support partner marketing efforts through hands-on execution of digital campaigns, events, and trade shows.

Reporting to the VP of Marketing, you will support the marketing team's execution across campaigns, partner marketing, events, and email — helping bring programs to life and ensuring everything is tracked and measured accurately in HubSpot. This is a highly collaborative role: you'll work closely with teammates across the marketing function to keep campaigns moving and well executed.

This role is built for someone who loves being in the details of a campaign execution including supporting a digital programs, building campaigns, supporting content marketing, planning an engaging trade show, and helping a partner co-marketing effort come together. A great candidate will have an eye for the data and systems that make those efforts easier to measure and repeat.

What You'll Do

Campaign & Marketing Team Support

• Support execution of marketing campaigns across the team, helping coordinate timelines, assets, and channel setup

Partner Marketing

• Support execution of partner and co-marketing campaigns, from setup through reporting
• Help coordinate partner marketing assets, campaign timelines, and shared program logistics

Email Marketing

• Build and deploy marketing emails that support campaigns, events, and nurture programs
• Manage segmentation, quality assurance, and performance optimization to improve engagement

Trade Shows and Events

• Own coordination and execution of trade shows and events from planning through follow-up, including logistics, booth activation, and on-site presence
• Ensure lead capture, campaign tracking, and post-event reporting are in place

Reporting and Performance Visibility

• Contribute to dashboards and reports across HubSpot, CRM, and paid platforms
• Provide insights on campaign performance and support attribution tracking across channels

Marketing Systems Support

• Help manage HubSpot campaign setup, segmentation, and workflows in support of team-wide programs
• Support lead routing and data consistency in partnership with Sales Operations
• Support adoption of marketing tools, naming conventions, and reporting standards

What You Bring

• 3+ years of experience in digital marketing, marketing specialist, or a related B2B role
• Experience working in a B2B SaaS or technology company environment
• Experience supporting campaign execution across multiple channels (digital, email, events)
• Familiarity with HubSpot or a similar marketing automation platform, and CRM systems
• Experience planning or executing trade shows, events, or webinars
• Comfortable working with data, dashboards, and performance metrics
• Strong attention to detail, a team-first mindset, and ability to manage multiple priorities

Bonus Points If You Have

• Experience working in partner or channel-driven marketing environments
• Familiarity with ERP, Microsoft Dynamics, or the broader Microsoft ecosystem
• Experience with marketing operations, automation, or lead lifecycle management

Compensation & Benefits

At Binary Stream, we recognize the importance of competitive compensation. We benchmark annually against Canada’s tech sector to ensure our salary ranges remain current and compelling.

Base Salary Hiring Range:$71,000 – $85,000

This range reflects the starting compensation for new hires in a full-time capacity. Final offers are based on experience, skill set, and the unique value you bring. In exceptional cases, compensation above this range may be considered.

Annual Performance-Based Bonus:

Employees are eligible for an annual performance-based bonus that reflects both individual performance and company-wide results.

Benefits.

• 3 weeks of paid vacation

• Extended health and dental benefits
• Health and personal spending accounts
• Professional development funds
• RRSP program and stock options
• Annual performance bonus

Why Join Binary Stream

At Binary Stream, we empower people to do their best work and grow their careers. Here’s what sets us apart:

• Competitive total rewards. A total compensation package that reflects your impact and supports your well-being.
• Flexible work. Choose between remote work or occasional office days - your schedule, your choice.
• Wellness culture. We prioritize balance through wellness initiatives and flexible schedules.
• Growth opportunities. Access to learning programs, mentorship, and development funding.
• Transparent leadership. Our CEO leads with integrity and approachability - your voice matters.
• Connected teams. Quarterly events, cultural celebrations, and regular company-wide updates keep us engaged.

Who We Are

We’re a team of curious, collaborative, and driven individuals who:

• Solve problems together and support one another.
• Stay humble, open to feedback, and accountable.
• Lead with integrity and take ownership.
• Embrace change and explore new ideas.
• Share knowledge and continuously improve.
• Use data to guide decisions and focus on results.

Interested in contributing to a growing global organization?

Binary Stream Software Inc. is an equal opportunity employer. We’re committed to fostering a diverse and inclusive workplace where all qualified applicants are considered without regard to age, race, gender, sexual orientation, disability, religion, national origin, or any other protected characteristic.