Integrated Marketing Manager

Datex; Canada; On-site; CAD 90,000 - 110,000; Full time

Benefits offered by this job

Medical, Vision, Dental and Life/Disability Insurance

Paid Time Off

401K

Supportive leadership environment

Job summary

A family-owned B2B SaaS company is looking for a full-time Integrated Marketing Manager in Canada. This role involves executing event marketing initiatives, creating essential marketing assets, and supporting the sales team to drive brand visibility. The ideal candidate will have 5+ years of B2B marketing experience, knowledge of HubSpot, and a collaborative spirit. The company values diversity and offers a range of benefits including medical insurance and a supportive work environment.

Qualifications

• At least 5 years of B2B marketing experience.
• Experience in B2B field and field marketing, ideally within a SaaS environment.
• Working knowledge of HubSpot is required.

Responsibilities

• Own and execute event marketing initiatives.
• Create and coordinate production of marketing assets.
• Support sales team with necessary assets.

Skills

Collaboration with partners

Webinar/podcast development

LinkedIn marketing

Writing and messaging instincts

Education

Bachelor's degree in marketing, communications, or related field

Tools

HubSpot

Job description

6 days ago Be among the first 25 applicants

This range is provided by Datex. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$90,000.00/yr - $110,000.00/yr

At Datex, we know how tough warehouse management can be. We've lived it for over 45 years and have made it our mission to make warehouse management as easy as possible with products that are easy to work with and people who are there for our customers. Datex is a family‑owned and operated B2B SaaS company, and we're growing. Over the past year, we've focused on developing and expanding our Revenue Generation team, including Marketing. We are now looking for a full‑time, permanent B2B marketer to join our team as an Integrated Marketing Manager. This role blends demand gen, field marketing and customer programs to drive brand visibility, thought leadership, and lead generation across multiple channels. You'll serve as the key link between marketing, BDRs, and sales ensuring alignment and driving integrated execution. Reporting to the Sr. Director of Marketing, you will also work closely with our Executive team, CSMs, and Product.

IMPORTANT - You must reside in the United States or Canada to qualify for this role.

Key Responsibilities

• Own and execute event marketing initiatives including trade shows, regional events, webinars, and partner‑led engagements
• Plan and support customer advocacy initiatives including user group conferences, case studies, testimonial videos, speaking engagements, etc.
• Create and/or coordinate the production of sales and marketing assets that support your initiatives, such as landing pages, email copy, event materials, and LinkedIn posts.
• Support the sales team with the assets they need to engage buyers effectively and close deals faster.
• Support regional demand generation programs designed to engage specific target segments through integrated, multi‑channel experiences (webinars, content syndication, podcasts, and more).
• Willingness to travel to trade shows and other events as needed.

Preferred Skills

• Experience collaborating with partners on marketing activities.
• Experience in developing and hosting successful webinars/podcasts.
>Excited about using LinkedIn to amplify event impact and increase brand exposure.
• Great writing and messaging instincts? That's a big plus.

What Makes You An Ideal Candidate

• You're a hands‑on marketer who enjoys variety and connecting the dots across teams.
• You take ownership of your programs and proactively support teammates. You'll work closely with the Marketing Coordinator on assets and design, and with our Growth Marketing Manager on digital and HubSpot work.
• You think strategically, execute relentlessly, and pay attention to the details that make the difference.
• You communicate clearly and collaborate easily, with teammates, partners, and stakeholders alike.
• You don't shy away from data; you use it to measure impact, optimize performance, and make smarter decisions.
• You are comfortable using HubSpot to launch campaigns, send emails and track performance.
• People genuinely enjoy working with you, because you communicate clearly, you care, and you do what you promise to do.
• You're curious about AI tools and use them to streamline workflows and get more done.
• If you have an entrepreneurial mindset, strong emotional intelligence, and are motivated by the opportunity to make a meaningful impact in a company undergoing transformation, you might be the ideal candidate!

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer. Other duties or projects may be assigned in addition to this general overview of the job.

Education

• Bachelor's degree in marketing, communications, or a related field.

Experience

• At least 5 years of B2B marketing experience.
• Experience in B2B field and field marketing, ideally within a SaaS or tech‑driven environment. This includes demand generation, event marketing, and enabling sales teams.
• Experience partnering with customers on marketing activities.
• Working knowledge of HubSpot (campaigns, emails, reporting).
• Solid project management skills and ability to manage deadlines across multiple workstreams.
• Strong people skills and comfortable engaging with customers and internal stakeholders.

Benefits

• Medical, Vision, Dental and Life/Disability Insurance available.
• Paid Time Off and Paid Holidays.
• 401K.
• Supportive leadership environment.

Not only does Datex Inc. accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. Datex is proud to be an equal opportunity workplace!

Datex will consider qualified applicants with criminal histories in a manner consistent with local Fair Chance Hiring Ordinances.

Referrals increase your chances of interviewing at Datex by 2x.

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