Marketing Segment Manager - Cadillac

Cadillac; Oshawa; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

Ein innovatives Unternehmen sucht einen Marketing Segment Manager, um strategische Pläne für die Cadillac-Fahrzeugpalette zu entwickeln. In dieser spannenden Rolle arbeiten Sie eng mit dem National Marketing Manager zusammen und unterstützen sowohl die traditionellen als auch die neuen Elektrofahrzeuge. Ihre Aufgaben umfassen die Analyse von Markttrends, die Entwicklung von Marketingstrategien und die enge Zusammenarbeit mit verschiedenen Teams, um sicherzustellen, dass die Markenbotschaft klar und überzeugend ist. Wenn Sie eine Leidenschaft für Marketing und Automobilinnovation haben, könnte dies die perfekte Gelegenheit für Sie sein.

Qualifications

• Starke Kommunikations- und Zusammenarbeitsfähigkeiten sind erforderlich.
• Führungsfähigkeiten und analytische Fähigkeiten sind von Vorteil.

Responsibilities

• Entwicklung und Koordination strategischer Marketingpläne.
• Zusammenarbeit mit dem Branding-Team zur Erreichung von Geschäftszielen.

Skills

Kommunikationsfähigkeiten

Zusammenarbeit

Analytische Fähigkeiten

Führungsfähigkeiten

Microsoft Office (Excel, PowerPoint)

Education

Bachelor of Commerce

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Join to apply for the Marketing Segment Manager - Cadillac role at Cadillac.

Job Description

Hybrid - This role is categorized as hybrid. The successful candidate is expected to report to Oshawa Elevation Centre three times per week.

What You Will Do

Working closely with and reporting to the National Marketing Manager – Cadillac, the Marketing Segment Manager (MSM) monitors and analyzes market dynamics to develop and coordinate strategic plans and marketing initiatives. This role will support the holistic Cadillac portfolio of ICE vehicles along with the new Cadillac Electric Vehicle portfolio.

Key Responsibilities

1. Assist Brand Team in achieving Business Plan Targets – Sales, Market Share, Profitability and Brand Health
2. Work closely with the Cadillac Advertising & Communications Team to develop comprehensive marketing plans
3. Collaborate with Chevrolet, Buick, and GMC MSM counterparts to ensure strategic showroom alignment
4. Perform detailed analysis & develop recommendations supporting vehicle brand management, including incentives, market dynamics, competitive environment, packaging, pricing, and volume
5. Develop strategic and concise brand plans and support the Cadillac Advertising & Communications team with agency briefs
6. Assist in executing flawless product launches
7. Support the PR Communications team with media content, interviews, and event content for Media Ride & Drives
8. Create impactful sales, marketing, and training tools for field staff and dealers
9. Develop and present retail incentive plans as part of the monthly retail planning process (RPM)
10. Become a subject matter expert on all vehicles within the Cadillac portfolio
11. Assist in developing new product programs, including packaging, pricing, and marketing strategies
12. Build relationships with US Marketing Teams for strategic alignment
13. Develop unique Canadian brand positioning as needed

Required Skills and Experience

1. Strong communication and collaboration skills
2. Interpersonal skills with leadership and influence capabilities
3. Organizational and analytical skills
4. Leadership and management abilities
5. Proficiency in Microsoft Office, especially Excel and PowerPoint
6. Willingness to travel

Preferred Skills and Experience

1. Previous field sales experience
2. Previous marketing experience
3. Bilingual in English/French

Education and Training

• University degree (Bachelor of Commerce / Business with a major in Marketing is an asset)

Note: GM does not provide immigration sponsorship for this role. Do not apply if you require sponsorship now or in the future.