MARKETING / SALES DIRECTOR

Tripar Inc; Montreal; On-site; CAD 90,000 - 130,000; Full time

Job summary

Tripar Inc, a leader in metal stamping and fabrication, is seeking a Sales and Marketing Director to drive business development and manage sales teams. The ideal candidate will have over 10 years of experience, strong analytical skills, and a Bachelor's degree in a relevant field. This role offers the opportunity to contribute significantly to the company's growth and marketing strategies in a dynamic environment.

Qualifications

• 10+ years of experience in sales/marketing, 5+ in management.
• Strong analytical and strategic planning skills.
• Experience in manufacturing is a plus.

Responsibilities

• Develop and implement sales action plans and marketing strategies.
• Analyze sales trends and set forecasts and quotas.
• Drive marketing activities including digital strategy and lead generation.

Skills

Analytical skills

Strategic planning

Financial analysis

Customer trend analysis

Sales team development

Bilingual proficiency

Marketing strategies

Education

Bachelor's degree in Business Administration

MBA (asset)

Job description

Tripar, a recognized leader in metal stamping and fabrication for over 75 years based in Montreal, is seeking an experienced Sales and Marketing Director. Best known for its components in architectural and commercial lighting, Tripar also serves various industries with custom sheet metal services. With a dynamic environment and both forecasted and on-demand production, the company offers a wide range of capabilities including CNC punch presses, lasers, press brakes, over 100 presses, 1000 dies, and assembly operations.

Under the authority of the CAO, the Sales and Marketing Director is responsible for business development activities by researching and developing marketing opportunities and plans. Ensures consistent, profitable growth in sales revenues through positive planning, deployment, and management of sales and marketing teams. Identifies objectives, strategies, and action plans to improve short- and long-term sales and earnings that align with the company goals and KPIs.

The role includes:

1. Planning, evaluating, developing, and implementing sales action plans, productivity, quality, and customer-service standards; determining trade show, advertising, & promotion opportunities; process improvements; implementing change.
2. Contributing to and communicating marketing and sales financial objectives by forecasting requirements; analyzing sales & variances; setting sales forecasts, quotas, and projecting sales volumes for existing and new customers; monitoring costs, competition, supply, and demand.
3. Identifying product and marketing opportunities through customer feedback and trends; defining target markets, analyzing competitors' market share, strengths, and weaknesses; establishing targeted customer and market share goals.
4. Supporting sales teams' partnerships with key accounts by providing data analysis and exploring specific needs; supporting and challenging sales team strategies and objectives.
5. Driving marketing activities such as digital strategy, email campaigns, lead generation, and communications (e.g., New Product Bulletins, Newsletters, website).
6. Collaborating on establishing and managing programs to review, compensate, coach, appraise, and train the sales team.

Qualifications include:

1. 10+ years of progressive experience in sales/marketing roles, including at least 5 in management.
2. Bachelor's degree in Business Administration, Marketing, or a related field (MBA is an asset).
3. Strong analytical, data gathering, financial, and strategic planning skills.
4. Excellent ability to analyze customer trends and develop new markets.
5. Proven diligence and effectiveness in developing sales teams.
6. Bilingual proficiency in English (verbal and written).
7. Strong knowledge of marketing strategies.
8. Experience in manufacturing or fabrication companies is an added benefit.