Marketing Research Analyst - Hybrid, Data-Driven Growth

Pelmorex; Oakville; Hybrid; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work environment

RRSP matching plan

Personal Spending Account

Well-being stipend up to $500

Job summary

Pelmorex Corp. is seeking a Marketing Research Analyst to execute hands-on research initiatives across our consumer portfolio. You will manage end-to-end studies, combining qualitative and quantitative methodologies with secondary data to produce actionable recommendations that guide product features and marketing strategy.

Hybrid work options available for Oakville or Montréal offices. You will collaborate with Product and Marketing teams, conduct live user interviews, design mixed-method

Qualifications

• Hands-on research experience across consumer portfolios.
• Experience leading end-to-end studies with qualitative and quantitative methods.
• Ability to translate insights into actionable recommendations.

Responsibilities

• Shape and execute annual research strategy and roadmap with stakeholders.
• Provide fact-based recommendations to drive consumer-centric product development.
• Track market trends and do segmentation analyses to tailor messaging.
• Manage end-to-end primary, secondary and syndicated studies.
• Lead live user interviews and moderated testing to uncover insights.
• Collaborate early in product lifecycle for hypothesis testing.
• Design mixed-methods surveys and analyze results for app/product insights.
• Coordinate external research partners and manage vendor relationships.
• Measure impact with KPIs on growth, engagement and revenue.

Skills

Bilingual English/French

Qualitative research

Quantitative research

Survey design

Cross-functional collaboration

Data synthesis & storytelling

AI-assisted analysis

Education

University degree in Marketing, Market Research, Data Analytics

Tools

AI tools

Job description

Pelmorex Corp. is seeking a Marketing Research Analyst to execute hands-on research initiatives across our consumer portfolio. You will manage end-to-end studies, combining qualitative and quantitative methodologies with secondary data to produce actionable recommendations that guide product features and marketing strategy.

Hybrid work options available for Oakville or Montréal offices. You will collaborate with Product and Marketing teams, conduct live user interviews, design mixed-method