Marketing Program Lead

Cella by Randstad Digital; Toronto; Hybrid; CAD 120,000 - 180,000; Full time

Job summary

Cella by Randstad Digital seeks a highly experienced Strategic Marketing Program Lead to guide large-scale, global initiatives across Community Investment, Brand, Colleague Engagement, and Customer Trust programs. You will provide cross-functional leadership and align enterprise-wide programs while strengthening operational processes and stakeholder collaboration.

This 12-month contract offers a collaborative, fast-paced environment with senior visibility.

Qualifications

• 10+ years leading complex, large-scale strategic initiatives.
• Advanced cross-functional stakeholder management in global organizations.
• Proven governance, budget tracking, risk management, and performance measurement.
• Bachelor's degree in Business, Marketing, Communications, Public Relations, or related field.
• Strong communication and relationship-building skills with influence without authority.
• Experience in Community Investment, CSR or Social Impact.
• Background in Brand, Marketing, Communications, or Employee Engagement in Banking or Insurance.

Responsibilities

• Lead planning, execution, delivery of strategic, large-scale global initiatives across Community Investment, Brand, employee engagement, and customer trust programs.
• Develop project plans, timelines, governance frameworks, budgets, risk management strategies, and success metrics.
• Manage complex stakeholder communications and alignment activities across multiple regions and business functions without formal authority.
• Facilitate strategic working sessions, governance forums, and decision-making bodies.
• Track project budgets, risks, dependencies, and key performance milestones to ensure program optimization.
• Coordinate cross-functional activities across diverse teams, including Brand, Communications, HR, Community Investment, business units, external partners, and global markets.
• Identify opportunities for operational efficiencies, process improvements, and program activation.

Skills

Strategic Program & Project Management

Stakeholder Management

Global Leadership

Governance & Execution

Communication & Relationship Building

Influence without Authority

CSR / Social Impact Experience

Brand/Marketing/Employee Engagement

Transformation Initiatives in Matrix

Education

Bachelor's degree in Business/Marketing/Communications

Job description

We are seeking a highly experienced Strategic Marketing Program Lead to join our client's team. In this role, you will be instrumental in leading and executing large-scale, high-profile global initiatives across Community Investment, Brand, Colleague Engagement, and Customer Trust programs. The ideal candidate is a strategic thinker with proven cross-functional leadership skills, capable of providing additional capacity for program planning, coordination, and execution while strengthening operational processes and stakeholder alignment enterprise-wide.

This position offers the opportunity to drive meaningful work with high visibility to senior leadership, creating measurable impact for customers, communities, and colleagues in a flexible, autonomous, and fast-paced environment.

This is a 12 month contract, our client is working in their office 3 days per week (Tuesday - Thursday).

Responsibilities

• Lead the planning, execution, and delivery of strategic, large-scale global initiatives across Community Investment, Brand, employee engagement, and customer trust programs.
• Develop project plans, timelines, governance frameworks, budgets, risk management strategies, and success metrics.
• Manage complex stakeholder communications and alignment activities across multiple regions and business functions without formal authority.
• Facilitate strategic working sessions, governance forums, and decision-making bodies.
• Track project budgets, risks, dependencies, and key performance milestones to ensure program optimization.
• Coordinate cross-functional activities across diverse teams, including Brand, Communications, HR, Community Investment, business units, external partners, and global markets.
• Identify opportunities for operational efficiencies, process improvements, and program activation.

Requirements

• Strategic Program & Project Management: 10+ years of overall experience leading complex, large-scale strategic initiatives, programs, or enterprise-wide projects.
• Stakeholder Management & Global Leadership: Advanced experience managing cross-functional stakeholders and driving alignment within large global organizations.
• Governance & Operational Execution: Proven ability to establish and execute strategic plans, governance structures, budget tracking, risk management frameworks, and performance measurement systems.
• Education: Bachelor's degree required in Business, Marketing, Communications, Public Relations, Corporate Affairs, Social Impact, or a related field.
• Soft Skills: Exceptional communication and relationship-building skills, strong critical thinking and problem-solving abilities, and a demonstrated capacity to influence without direct authority.
• Experience in Community Investment, Corporate Social Responsibility (CSR), Social Impact, or Corporate Affairs.
• Background in Brand, Marketing, Communications, or Employee Engagement within the Banking or Insurance industries.
• Experience managing global transformation initiatives within complex matrix organizations.

Note: This posting is for existing and upcoming vacancies.