Marketing Operations Specialist - Email Marketing

LabX Media Group; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading media and marketing company is seeking an experienced email marketing professional to lead and enhance their email marketing strategies. The role offers an opportunity for professional growth and the chance to make a significant impact on marketing initiatives, working collaboratively within a dynamic team environment.

Qualifications

• Proven experience in email marketing and marketing operations.
• Strong analytical skills to assess and improve strategies.
• Excellent written and verbal communication skills.

Responsibilities

• Conduct a thorough audit of current email marketing strategies.
• Develop and implement innovative email marketing programs.
• Analyze performance metrics to optimize email campaigns.

Skills

Analytical skills

Written communication

Verbal communication

Team collaboration

Marketing automation tools proficiency

Job description

Employer Industry: Media and Marketing

Why consider this job opportunity:
- Opportunity for career advancement and growth within the organization
- Lead the evolution of email marketing programs across multiple brands
- Engage in a comprehensive audit of existing strategies to identify improvement areas
- Work in a collaborative and innovative environment
- Chance to make a significant impact on the effectiveness of marketing initiatives

What to Expect (Job Responsibilities):
- Conduct a thorough audit of current email marketing strategies
- Develop and implement innovative email marketing programs
- Analyze performance metrics to optimize email campaigns
- Collaborate with cross-functional teams to enhance marketing efforts
- Stay updated on industry trends to ensure best practices in email marketing

What is Required (Qualifications):
- Proven experience in email marketing and marketing operations
- Strong analytical skills to assess and improve marketing strategies
- Excellent written and verbal communication skills
- Ability to work collaboratively in a team-oriented environment
- Proficiency in marketing automation tools and email platforms

How to Stand Out (Preferred Qualifications):
- Experience with multi-brand email marketing campaigns
- Familiarity with A/B testing and performance analytics
- Background in digital marketing strategies beyond email
- Creative mindset with a passion for innovative marketing solutions

#EmailMarketing #MarketingOperations #CareerOpportunity #DataDriven #Innovation

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