Specialist, Email Marketing

FCT; Oakville; Hybrid; CAD 60,000 - 85,000; Full time

Job summary

FCT is seeking an Email Marketing Strategist to enhance their email marketing program by driving customer engagement and performance. This role involves developing strategies, optimizing campaigns, and reporting on email metrics, all within a supportive and innovative workplace that values diversity.

Benefits

Comprehensive benefits including virtual healthcare

Group retirement savings plan with company match

Paid holidays and generous paid time off

Paid volunteer opportunities and charitable donation matching

Employee recognition programs

Potential for performance-based incentives

Opportunity to participate in stock purchase plan

Qualifications

• 3+ years of proven experience in B2B email marketing.
• Hands on experience in deploying emails and building segments.
• Deep knowledge of the email ecosystem and responsive HTML emails.

Responsibilities

• Lead development and implementation of an end-to-end email strategy.
• Measure results and optimize campaigns through A/B testing.
• Own email KPIs and develop email marketing calendars.

Skills

Email marketing best practices

Data analysis

Project management

Interpersonal skills

Problem-solving

Job description

Company Summary

Come work for a company that’s committed to the success of each and every employee. A place where innovators and collaborators come together and build on each other’s talents. Where diversity is welcomed and celebrated.

FCT provides industry-leading title insurance, default solutions and other real estate related products and services to legal, lending, valuation and real estate professionals across Canada. With FCT, you will have the opportunity to build a meaningful career. Join us as we continue to do exciting work and make a big impact on our colleagues, customers and communities.

Job Summary

We are continually searching for great talent; individuals who possess a deep commitment to the customers and markets we serve. If you would like to join a company that is committed to the success of each employee and offers challenge, purpose and the opportunity to grow both personally and professionally in a team-oriented environment, you'll enjoy a career with us! We understand that fostering a diverse and inclusive environment is critical for the success of our business, and we actively work towards it every day.

As an Email Marketing Strategist you will collaborate with FCT’s Marketing team to drive customer engagement and performance. The Email Marketing Strategist will combine data, design elements, technology, and best practices to build a world class email marketing program. This key team member will be the go-to person for all things related to email marketing, automation and reporting.

HERE’S HOW YOU’LL CONTRIBUTE:

• Lead development and implementation of an end-to-end email strategy that answers “Who, What, When, How”
• Maintain a solid understanding of email marketing best practices, and regulations throughout North America (including CASL) and global markets (such as GDPR)
• Own and develop the email marketing calendar in collaboration with marketing, sales and product teams
• Own email KPIs, including open rate, CTR and unsubscribe rate
• Provide guidance on long-term and short-term email marketing campaigns, deploy the campaigns on the email marketing platform and generate insights
• Work with creative media/content experts and designers to lead the creation of innovative content that will generate highly engaging, sales-driving emails.
• Turn product messaging into conversion-focused email and landing page copy
• Partner with digital marketing, Web and Social teams to grow the email subscriber list. Carry out segmentation of customer databases and develop and implement targeting strategies
• Measure results and optimize campaigns through A/B testing to improve open rate, deliverability, click rate, conversion rate, and specific business goals around individual campaigns
• Develop and maintain strong email reporting dashboards to generate weekly, monthly, quarterly, and ad hoc reports
• Lead CRM innovation by spearheading the campaign automation and customer/prospect journey roadmap

HERE’S WHAT YOU’LL BRING:

• 3+ years of proven experience in B2B email marketing
• Hands on experience in deploying emails, building segments, developing customer journeys and reporting in an enterprise email platform
• Deep and advanced knowledge of the entire email ecosystem, including responsive HTML emails, templates and landing pages
• Proficient in using marketing automation technology
• Excellent critical thinking and problem-solving skills
• Great interpersonal and communication skills
• Strong project management skills with the ability to lead and direct indirect resources

HERE’S WHAT SETS US APART:

Through mentoring, innovative tools, and a variety of programs that engage and reward, we empower each employee to be great and drive results.

• Comprehensive benefits that include virtual healthcare and an Employee & Family Assistance Program

• Group retirement savings plan with company match

• Paid holidays and generous paid time off

• Hybrid work arrangements

• Paid volunteer opportunities and charitable donation matching

• Employee recognition programs that include referral incentives

• Potential for performance-based incentives

• The opportunity to participate in our stock purchase plan

• And more!

*As per terms of the employment agreement

The Great Place to Work Institute has named FCT one of Canada’s Top 50 Best Workplaces, Best Workplaces in Canada for Financial Services & Insurance, Best Workplaces in Canada for Women, Best Workplaces in Canada for Inclusion and Best Workplaces in Canada for Mental Wellness. We’re also one of Achievers 50 Most Engaged Workplaces in North America.

By joining us, you will not only be part of an award-winning organization, you will be part of a workforce that is engaged and empowered to succeed.

Thank you for considering FCT. We look forward to meeting you.

In accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, a request for accommodation will be accepted as part of FCT’s hiring process.

To avoid any delays in the recruitment process, if you require accommodation to apply, please provide your accommodation needs in advance. You may also be required to submit adequate medical/other documentation to Human Resources to support your request for accommodation.

FCT is an equal opportunity employer and is committed to an active nondiscrimination program. All recruitment, hiring, placements, transfers, promotions, training, compensation, benefits, discipline, and other terms and conditions of employment will be on the basis of the qualifications of the individual regardless of race, colour, place of origin, ethnic origin, citizenship, handicap (including mental and physical disability), sex, sexual orientation, gender identity and expression, creed (religion), marital status, family status (being in a parent/child relationship), age, or any other basis prohibited by the applicable provincial or federal human rights legislation.