Marketing Operations Specialist

Entrust; Field; On-site; CAD 62,000 - 92,000; Full time

Job summary

Entrust is seeking a Marketing Operations Specialist to enhance their email campaign processes. This role involves managing email programs, optimizing lead generation strategies, and collaborating with marketing teams to achieve high-impact results. Ideal candidates will have a strong background in B2B digital marketing and proficiency in marketing automation tools like Eloqua and Salesforce.

Benefits

Comprehensive health and well-being programs

401(k) matching contribution

Paid personal time off plus 12 paid holidays

Parental leave and education reimbursement

Qualifications

• 2+ years in digital marketing operations or sales operations.
• High proficiency with Eloqua and Salesforce.
• Strong analytical skills for data analysis and lead lifecycle management.

Responsibilities

• Manage email programs including building and optimizing campaigns.
• Conduct A/B testing to improve ROI on email marketing.
• Develop performance reports and track marketing program effectiveness.

Skills

B2B digital marketing

lead generation

demand generation

data analysis

email marketing

A/B testing

Education

BA/BS degree in Marketing, Business, or Information Technology

Tools

Eloqua

Salesforce

Job description

*Join us at Entrust*

At Entrust, we’re shaping the future of identity centric security solutions. From our comprehensive portfolio of solutions to our flexible, global workplace, we empower careers, foster collaboration, and build solutions that help keep the world moving safely.

*Get to Know Us*

Headquartered in Minnesota, Entrust is an industry leader in identity-centric security solutions, serving over 150 countries with cutting-edge, scalable technologies. But our secret weapon? Our people. It’s the curiosity, dedication, and innovation that drive our success and help us anticipate the future.

Position Overview:

The Marketing Operations Specialist will focus on the development and execution of Entrust’s email campaign process, including: email building, best practices, lead funnel management, marketing database health, and providing performance metrics to measure marketing program performance.

This position will have the primary responsibility for the management of email programs including the building, execution and optimization of customer and prospect campaigns. Secondarily, this position will work closely with members of the marketing team to deliver highly effective lead generation, customer nurture and demand generation campaigns that positively impact ROI.

Responsibilities:

• Co-develop and build marketing emails, landing pages, automations, and optimizing conversions alongside Marketing Management, Creative and Content teams to meet marketing KPIs.

• Successfully build, deploy, maintain and optimize email-based lead generation, demand generation and customer nurture programs using marketing automation software.

• Create and build landing pages, templates, forms, etc.

• Implement automated marketing email/outbound campaigns (i.e. invites to events/webinars, drip & nurture programs and customer communication) across our business units.

• Test and QA marketing emails and automation programs to ensure highest quality of output.

• Conduct A/B and multivariate testing on email subject lines, creative and copy to continually improve ROI.

• Become a highly proficient and “power-user” of marketing automation and CRM technologies.

• Develop and maintain campaign performance reports, tracking and analysis of programs.

• Maintain and optimize email process and database, including list selection and building, email development and testing and approval process.

• Build marketing automation processes and foster collaboration across segment and solution teams

• Identify marketing process gaps and work cross-functionally to create processes and procedures.

• Ensure best practices are in place for data cleanliness, email templates, landing page layout and form/lead synchronization across Salesforce and Eloqua.

Basic Qualifications

• BA/BS degree (or equivalent) in Marketing, Business, or Information Technology.

• Demonstrate a strong understanding of B2B digital marketing, lead and demand generation

• 2+ years in digital, marketing operations and/or sales operations

• High Proficiency with Eloqua (or similar marketing automation software) and Salesforce.com (preferably certified and/or admin experience)

• Analytical skills to support - data analysis, lead lifecycle management, data hygiene/audit projects, program and channel effectiveness, and pipeline analysis

• Strong PowerPoint skills to visually present marketing data in a meaningful way for the given audience

• Must be able to lawfully work within the US and have unrestricted work authorization for US

Preferred Qualifications:

• Results driven and able to work independently to achieve set goals in a fast-paced environment

• Quick learner, organized, and self-motivated with the ability to define goals

• Demonstrated ability to deliver outstanding B2B digital conversions

• Excellent organizational, analytical, and planning skills with great attention to detail

• Proven Eloqua experience

• Experienced in email A/B testing, website, ad optimization and retargeting

• Familiarity with lead scoring

• Familiarity and experience with using sales and marketing AI tools is a bonus

At Entrust, we don’t just offer jobs – we offer career journeys. Here is what you can expect when you join our team:

• Career Growth: Whether you’re a budding developer or a seasoned expert, we’re invested in your professional journey. With learning-forward initiatives and exciting challenges, your growth is our priority.

• Flexibility: Life is all about balance. Whether you’re remote, hybrid, or on-site, we offer flexible options that fit your lifestyle.

• Collaboration: Here, your voice matters. Our teams thrive on sharing ideas, brainstorming solutions, and working together to build a better tomorrow.

We believe in securing identities—but it doesn’t stop there. At Entrust, we’re passionate about valuing all identities. Our culture is built on diversity, inclusion, and respect. From unconscious bias training for our leaders to global affinity groups that connect colleagues across the globe, we’re creating a community where everyone is encouraged to be themselves.

*Ready to Make an Impact?*

If you’re excited by the prospect of innovating, growing your career, and collaborating in a dynamic environment, Entrust is the place for you. Join us in making a difference. Let’s build a more secure world—together.

*Apply today!*

For more information, visit www.entrust.com (http://www.entrustdatacard.com/) . Follow us on, LinkedIn (https://www.linkedin.com/company/entrust/) , Facebook (https://www.facebook.com/DiscoverEntrust/) , Instagram (https://www.instagram.com/discoverentrust/) , and YouTube (https://www.youtube.com/channel/UCsSZJjR1jryt134rkhK5Mhg)

Compensation Range:

The anticipated starting base pay for this position is: $62,202-$91,229 per year (in the primary posting location). Actual compensation will be determined based on geographic location, education, skills and experience. This position is also eligible for the company’s discretionary annual incentive plan. In addition to your pay, Entrust offers eligible colleagues and their dependents comprehensive health and well-being programs which include medical, vision, dental, a generous 401(k) matching contribution, life and disability insurance, mental health coaching, virtual fitness programs, paid personal time off plus 12 paid holidays, parental leave and education reimbursement. Please speak with the recruiter for more details. Note: Benefit and Compensation programs are subject to eligibility requirements and other terms of the applicable plan or program. Entrust has the right to end, suspend or amend any of its plans at any time in whole or in part.

For US roles, or where applicable:

Entrust is an EEO/AA/Disabled/Veterans Employer

For Canadian roles, or where applicable:

Entrust values diversity and inclusion and we are committed to building a diverse workforce with wide perspectives and innovative ideas. We welcome applications from qualified individuals of all backgrounds, and we strive to provide an accessible experience for candidates of all abilities.

If you require an accommodation, contact [e-mail] .

Recruiter:

Richa Srivastava

[e-mail]

Entrust is an innovative leader in identity-centric security solutions, providing an integrated platform of scalable, AI-enabled security offerings. We enable organizations to safeguard their operations, evolve without compromise, and protect their interactions in an interconnected world – so they can transform their businesses with confidence. Entrust supports customers in 150+ countries and works with a global partner network, we are trusted by the world most trusted organizations.