Marketing Manager (Sales)

Baptist Housing; Kelowna; On-site; CAD 70,000 - 76,000; Full time

Job summary

An established industry player in senior living seeks a dynamic Marketing Manager to enhance brand visibility and community engagement. This pivotal role involves developing and executing innovative marketing strategies, managing relationships with healthcare professionals, and ensuring prospective residents feel welcomed. You'll oversee promotional efforts across various platforms, coordinate local events, and leverage CRM tools for performance tracking. If you're passionate about making a meaningful impact in the lives of seniors and thrive in a collaborative environment, this opportunity is perfect for you. Join a compassionate team dedicated to creating supportive communities where residents can experience life well.

Benefits

Employer-paid extended health coverage

Dental coverage

Four weeks of vacation

RRSP matching contributions

Ongoing professional development support

Qualifications

• 5+ years of sales experience in relevant industries.
• Proven ability to drive sales and foster lasting relationships.

Responsibilities

• Lead marketing efforts to maintain occupancy in senior living communities.
• Develop and execute sales and marketing plans, including events and outreach.

Skills

Sales Experience

Marketing Strategy

Interpersonal Communication

Digital Marketing

Problem Solving

Leadership

Education

Post-secondary education in Sales, Marketing, or Communications

Tools

Canva

Mailchimp

Google Analytics

CRM systems

Job description

Kelowna, British Columbia, Canada | Full Time

The Opportunity

At Baptist Housing, every day is an opportunity for you to help our seniors experience life well in supportive communities. As a member of our team, you can enjoy a fulfilling career while working in a collaborative environment where support for you is prioritized. As the Marketing Manager, you will play a critical role in developing and executing marketing strategies to elevate our three Senior Living Communities in Kelowna's brand visibility and community engagement.

About The Role

We are looking for a compassionate, innovative, and strategic Marketing Manager to join our team in Kelowna. In this pivotal role, you will lead our marketing efforts to maintain occupancy of our vibrant Independent, Assisted Living and Long-Term Care communities. Combining your creativity, relationship-building expertise, and strategic mindset, you will develop and execute sales and marketing initiatives, strengthen referral networks, and ensure prospective residents feel welcomed and cared for every step of the way. You will be instrumental in sharing the Baptist Housing story with the community and guiding prospective residents through tours and the application processes. You will also oversee advertising and community outreach while fostering connections with healthcare professionals, community organizations, and other referral sources.

Key Responsibilities

1. Sales Strategy & Relationship Management:
   • Oversee inquiries, tours, and applications for a welcoming resident experience.
   • Manage waiting lists and residency agreements with new residents.
   • Effectively communicate community features and benefits to potential residents and families.
2. Marketing Leadership & Strategy:
   • Develop and execute sales and marketing plans, including events, advertising, and community outreach.
   • Coordinate local events to promote Baptist Housing’s services and mission.
   • Conduct market analysis to ensure competitive positioning and pricing.
   • Oversee promotional materials and advertising across print, radio, and digital platforms.
3. Referral Development and Community Engagement:
   • Build and maintain referral networks with healthcare providers, social workers, pastors, and senior groups.
   • Represent Baptist Housing at community events and strategic sponsorships to strengthen partnerships.
   • Foster relationships through strategic sponsorships and collaborations.
4. Reporting & CRM Management:
   • Leverage CRM tools to track leads, measure performance, and generate reports.
   • Contribute to progress updates and annual budget planning.
5. Team Collaboration & Professional Growth:
   • Work closely with your leadership team to align with organizational objectives.
   • Stay current with industry best practices through ongoing education and events.

Requirements

1. Post-secondary education in Sales, Marketing, Communications, or equivalent experience.
2. Proven experience in marketing, communications, or related fields, preferably in Senior Living, Healthcare, Hospitality, or Real Estate Sales.
3. Minimum 5 years of sales experience in relevant industries.
4. At least 3 years in a leadership role.
5. Exceptional interpersonal and communication skills, including strong writing and editing abilities tailored to diverse audiences.
6. Proven ability to drive sales and foster lasting relationships.
7. Strong understanding of digital marketing platforms, SEO principles, and social media management.
8. Proficiency with tools like Canva, Mailchimp, Google Analytics, and CRM systems.
9. Excellent time management and organizational skills to balance multiple projects and meet deadlines.
10. Critical thinker with problem-solving expertise.
11. Flexibility to adapt to evolving priorities and work independently or collaboratively.
12. Collaborative mindset with the ability to build strong relationships across teams and stakeholders.
13. A positive, enthusiastic attitude with a genuine passion for serving seniors.
14. Valid driver’s license and access to a vehicle for work-related travel.

About You

You are a dynamic and empathetic leader with a passion for serving seniors and enhancing their quality of life. With a proven track record in sales and marketing, you bring strategic thinking, creativity, and relationship-building skills to the table. Your ability to inspire trust, communicate effectively, and adapt to changing priorities makes you a vital member of our team. Above all, you share Baptist Housing’s mission to create supportive communities where residents can experience life well.

We offer a competitive compensation package, with an annual salary range from $70,200 to $75,075 per year. Your comprehensive benefits include employer-paid extended health and dental coverage, along with a generous four weeks of vacation. Additionally, we provide RRSP matching contributions and support for your ongoing professional development.

At Baptist Housing, every day is an opportunity for you to help our seniors experience life well in supportive communities. As a member of our team, you can experience a fulfilling career while working in a collaborative environment where support for you is prioritized. Joining Baptist Housing means becoming a part of a committed and compassionate team that strives to create a warm and relational community where you can confidently bring your whole self to work, knowing that your contributions are valued and recognized. Our people and our values are what set us apart, and together we make a meaningful difference in the lives of our residents.

Why Work at Baptist Housing?

1. Meaningful Service: Your work matters! You can make a real impact on the lives of our residents. Your role is both fulfilling and purposeful.
2. Supportive & Fun Community: We're more than colleagues. Experience a supportive, safe and fun environment where we take our work seriously, but not ourselves.
3. Recognition & Appreciation: Experience appreciation events and receive recognition awards through our team programs.

How To Apply

To apply for this position, please click the 'Apply’ button, where you can submit your resume and complete the necessary steps to apply for this job.